8 ms·
How to make a living as an artist
- andreofthecape 7mo agoMove to Ireland, they just rolled out basic income for artists
- WalterBright 7mo agoHow does that work? How does the government decide who is an artist and therefore worthy vs someone who just pretends to be one to get the free money?
- s_dev 7mo agoIt's being discussed in another Hacker News submission: https://news.ycombinator.com/item?id=46977175 https://news.ycombinator.com/item?id=46977175
- esafak 7mo agoDon't move for that; it's just $1,500/month. https://www.citizensinformation.ie/en/employment/unemployment-and-redundancy/employment-support-schemes/basic-income-arts/ https://www.citizensinformation.ie/en/employment/unemploymen...
- its_magic 7mo ago[flagged]
- iamsaitam 7mo agoWhy?
- unethical_ban 7mo agoNot the person you're asking, but it strikes me as "taxation is theft".
- its_magic 7mo agoAsk the guy who was robbed. Maybe he can give you a clue.
- s_dev 7mo agoIreland is a great country but I wouldn't move here for that specific reason. There are other great reasons that would be much more important or relevant. One reason to not move to Ireland is that housing is very expensive, there are plenty of other problems too.
- fergie 7mo agoCould go either way- I think that ruthless free market forces are what keeps art good.
- the_cat_kittles 7mo agoyeah! without the threat of financial ruin we'd never get to have the brilliance of thomas kinkade and kenny g
- mchaver 7mo agoThere is a program for Basic Income for artists in Ireland, but it obviously assumes you are a legal resident of Ireland. It is limited to 2,000 artists and there are more applicants than there are spots. Property rental is expensive in Ireland. If there are people seriously interested, these links should clarify the details of the program. https://www.citizensinformation.ie/en/employment/unemployment-and-redundancy/employment-support-schemes/basic-income-arts/ https://www.citizensinformation.ie/en/employment/unemploymen... https://www.gov.ie/en/department-of-culture-communications-and-sport/campaigns/basic-income-for-the-arts-pilot-scheme/ https://www.gov.ie/en/department-of-culture-communications-a... https://www.gov.ie/en/department-of-culture-communications-and-sport/publications/basic-income-for-the-arts-scheme-2026-2029-faq/ https://www.gov.ie/en/department-of-culture-communications-a...
- dimgl 7mo agoGood post. I'd argue this is very similar to solo game development. There's a lot of extra administrative stuff that simply has nothing to do with actually making games and a lot more to do with making a real business. So the framing there is accurate.
- Cthulhu_ 7mo agoOne difference is that video games often take a lot more investment - at least a full-size, not-a-game-jam one. That is, the risk and upfront investment can be a lot higher. But then I'm sure that with artists it's also years of slowly building up skills, reputation, contacts, etc - the author himself seems to imply he basically got lucky with the honey bear, and I feel it's the same with e.g. video games. Quality wise a lot of games are fine, but despite the hours / years invested they may never be successful. This is an issue in high-budget games too, with several high profile failures in recent years even though they did everything right. On paper.
- luqtas 7mo ago> quality wise a lot of games are fine aren't most of these just direct copies of some other game that went famous? e.g. Dark Souls set a genre "souls-like", Stardew Valley copied an old game but we can say they started the resurgence or development of cozy management games...
- renato_shira 7mo ago[flagged]
- Knucklebones 7mo agoI really enjoyed this post. Nice balance of pragmatism while enjoying the enjoyment of a craft in itself.
- alanning 7mo agoI appreciate the time and effort they put into writing that. Interesting to see not only their own art but also the examples from other artists. Any recommendations for getting exposure to other on-the-way-to-being-popular artists like the X-Ray one that was highlighted?
- lubujackson 7mo agoAs a father of two small children during COVID, I can't begin to thank fnnch enough for his Honey Bear Hunt project: https://upmag.com/honey-bear-fnnch/ https://upmag.com/honey-bear-fnnch/ Hundreds (if not thousands) of honey bears were posted in windows around SF. It was one of those things that happens in SF every now and then, a mix of whimsy and hustle and unexpected joy. We couldn't take our kids to school, we couldn't take them to the park. Instead, we would drive them around town and have them point out all the honey bears they saw. "Honey bear! Another one!"
- Cthulhu_ 7mo agoVariants of this were in NL as well, but it was just stuffed animals (I believe in support of health care workers); people went out for walks to go and spot them. I wish stuff like that would happen again, it was an interesting time where people actually stayed home and explored their environments, their home and themselves a lot. Before that (or at the same time?) it was AR games like Pokemon Go. I'm out of touch with what's happening now, it just feels like people have reverted or gone into a new normal. Or maybe that's just me.
- gregrata 7mo agoAwesome post - really insightful!
- helloplanets 7mo ago> The Beatles wrote 227 songs, but only 34 hit the Top 10. Do you think they would put out a song that they didn't believe could be a hit? Mozart wrote over 600 songs, but only about 50 of them are widely played. Do you think he purposefully wrote duds? Of course not. This is completely backwards. The Beatles put out songs that they didn't think were hits, and put out songs that they were conscious of being the antithesis of a hit. They wanted to freak people out from time to time. As many artists do. Just check out Revolution 9. Pretty sure you can't get much out there than that when it comes to music of that era. And still very out there to this day. Or for a more 'songy songs' that I'm pretty sure they didn't think at all in terms of hit material: Tomorrow Never Knows or Within You Without You. And there's dozens more.
- WalterBright 7mo agoWriting a song is just the beginning. Then there is all the massive effort with the arrangements and polish for it (see George Martin). I doubt the Beatles would make the effort unless they thought a song was worth it.
- Trellat 7mo agoOf course, but ‘worth’ does not encompass only monetary worth!
- WalterBright 7mo agoIf nobody wants to pay for X, then X is worthless.
- onraglanroad 7mo agoI wouldn't pay anything for any of your family. Or for you. I'm not sure that's a good measure of worth. Unless you think others would? What's the market value for your family?
- 7mo ago
- smokel 7mo agoWhile this advice may work for some, I would like to point out that this person is making very popular art. This type of art is most likely easier to sell than what most contemporary artists produce. Also, this remark is giving away a fairly limited view on art appreciation: > While you can learn from failures, only sales strengthen the muscle because only they show that someone actually cares about what you are making This is obviously not the case for art projects that target only a few people, or art practices that do not result in tangible objects. (Although there are some exceptions, such as Marina Abramovich, but those are very limited.) Great for them, but this is not about all art. It just is impossible to live of most art forms. This type of art fits well with our economy, and therefore makes a living. That fit is more important than all the business advice put on top. The article does point out exactly this problem, but glosses over the fact that most artists don't want to change to popular art. Only a few can, and most don't want to.
- xvedejas 7mo agoAs a resident of SF I've only ever heard of fnnch in the context of people hating his art (I still don't understand why). Is it a case of any publicity being good publicity?
- hdra 7mo agoMaybe I'm being thick here, but i still dont quite get how does he earn money from his artwork? For example, how does he earn from the Honey Bear murals? does the city or building owner commission him for the murals? If so, does he do some kind of outreach or sales call to the building owners or is it the other way round? Not an artist and nor am I in the art world, just curious how does business work in there
- wavemode 7mo agoProbably here: https://store.fnnch.com/ https://store.fnnch.com/ In the blog post he also mentioned doing commissions. As for the public art, I don't think he was directly paid for the initial honey bear, I think it was just marketing - that is, its popularity boosted his following.
- mNovak 7mo agoLarge murals on, for example, commercial buildings or residences are typically commissioned. These are big enough to require scaffolding/lifts and take multiple days to paint; with some exceptions (vacant property) it'd be hard to pull that off without the owner calling the cops. The building owner is paying them for the mural, or in some cases there's city grants or arts council projects. Lots of muralists document the art/business on youtube! Two I like: Kiptoe and SmoeNova
- fragmede 7mo agoA bit of both. You have to go to a lot of dinner parties and salons and high society gf etc togethers, and connect the right people to each other, and serendipity happens, and then, before you know it, you've got a mural on the wall.
- futurecat 7mo agogreat post, thank you! I recently started showing and selling my art (I do plotter art and paintings). It’s both exciting and frustrating at times to see how pieces “land” or completely miss.
- a_t48 7mo agoSome interesting context here is that fnnch is disliked as an artist by many - https://www.kqed.org/arts/13896327/fnnch-honey-bears-street-art-san-francisco https://www.kqed.org/arts/13896327/fnnch-honey-bears-street-... I’m somewhat of two minds of the whole thing. I don’t blame the guy for making an income, but yeah, the honey bears are kind of boring, and especially w/ this post he comes off as a bit of a sellout. Art is weird.
- PandaRider 7mo agoHmmmmm > “These bears have become synonymous with gentrification in San Francisco,” he told fnnch, “and the displacement of the artists that come from here.” I have mixed feelings (i.e. I understand your boredom) of his honeybear art from a pure aesthetic pov. However, (as any modern viral influencer knows), any successful artist will invite haters. This article reinforces the notion that fnnch is very successful...
- Lio 7mo agoI kind of think that “art” that is about repeat sales and branding is really more craft than art. I don’t mean that it’s without merit just that although these things live in the same space they are not the same.
- msartdotexe 7mo ago> While you can learn from failures, only sales strengthen the muscle because only they show that someone actually cares about what you are making There are languages where there's a distinction between artists and painters. They stopped being an artist with that one line.
- andsoitis 7mo ago> Mozart wrote over 600 songs, but only about 50 of them are widely played. Calling Mozart’s works “songs” is ignorant. Mozart wrote some songs (“lieder”, or art songs for voice and piano), but his work spans operas, symphonies, concertos, chamber music, masses and other sacred music, and solo piano works.
- cess11 7mo agoHe also did some neat obscene works, like his classic Eat my ass: https://www.youtube.com/watch?v=C78HBp-Youk https://www.youtube.com/watch?v=C78HBp-Youk
- empressplay 7mo agoI compose all sorts of music but the only music people really like (and give me money for) is pirate music. Not pirated music. Pirate music. shrug
- Nemrod67 7mo agohey at least someone is listening to it XD I've got multiple hours of music in different genres and get 50 views in 10 years...
- donkeybeer 7mo agoWhat's pirate music?
- cess11 7mo agoRunning Wild. https://runningwild.bandcamp.com/album/crossing-the-blades https://runningwild.bandcamp.com/album/crossing-the-blades
- keiferski 7mo agoIt depends on your art form and what you’re trying to say. Because once you start optimizing your work for sales, you are deliberately going down a certain path. I don’t want to criticize that path - because being paid as an artist is a millennia-old thing. The idea that true artists don’t work for money is something that came out of the Romantic era, and many, many world famous historical artists like Da Vinci or Michelangelo were doing a job for rich clients. But it seems to lock you into a path where you need to replicate the same style over and over again, because that’s what you’re known for. There’s a great little scene in the Basquiat movie about this: I'm talking about the same kind of work. The same style, so people can recognize you and don’t get confused. Once you’re famous, airborne, you gotta keep doing it in the same way. Even after it’s boring. Unless you want people to really get mad at you…which they will anyway. https://youtu.be/hfI1YAo32fc?si=05msdQY9-SCJAMhX https://youtu.be/hfI1YAo32fc?si=05msdQY9-SCJAMhX I think the Phillip Glass solution of doing a completely unrelated job is probably a better solution, IF you’re trying to focus on expression. It also gives you more material for creating; if you read many writers and artists’ bios, their day jobs directly impacted their work. My favorite example being Moby Dick - could someone without years of whaling experience even begin to conceive of that book?
- p0w3n3d 7mo agoI'd say painting is quite a different business model than making music. There are different channels, people nowadays don't understand the value of music because they "have" everything on Spotify/Apple Music/whatever and there must be a huge tech behind you to sell good quality of sound. You also can't make your own CD (yes you can, but will it work with a CDR recorder?) and sell it progressively for $100 then for $500... Paintings are really different kind of animal.
- tern 7mo agoMusic, unfortunately, has a very different business model not just because of the difference in medium, but because it's copyable. You can share a photograph of a painting, but it's, just, not the painting. A rip of a CD is nearly identical experientially. There are many who, however, sell tapes, MiniDiscs, SD cards and other obscure formats with a small but serious following.
- 7402 7mo agoPainting is a tough business. If you have the talent to spend a month on a painting and then find people will happily pay $2000 for it in a gallery, you are a fantastic artist! But the gallery takes 50% leaving you a gross income of $12k. Then you pay for your supplies and work expenses. If that's all you do, you end up way below the poverty line.
- eszed 7mo ago> Art is absolutely an expression of yourself. But your art is not you. Try not to entangle your ego with your art. This is something I wish I could impress upon 23-year-old me. I had all the drive in the world to create, and made some things I knew would (to the right market) sell - and I was, in fact, proved right, a few times - but I felt nothing but embarrassment about the actual selling. It wasn't even that I feared rejection - quite the opposite! I was an actor; rejection is, like, 90% of the job - and I had no problem selling other things, or others' work, just my own. Saying "I've got something great, you should buy it" about my own stuff felt unbearably egoistic. To be honest, it still makes me cringe. I'm not completely sure where that comes from - maybe an upbringing in a religious culture that emphasized humility? Anyway, I certainly don't have a "hustle" mentality, and can't quite bear those who do. Nevertheless, I'd have got a lot further in that career if I could have let go of that particular inhibition.
- scns 7mo ago> I'm not completely sure where that comes from - maybe an upbringing in a religious culture that emphasized humility? Empasized humility or crushed any sense of self worth?
- eszed 7mo agoNo, I wouldn't say that. I knew what I was good at, and like I say was pretty inured to rejection. I had plenty of confidence, but I think it's a show vs tell issue. I'm thrilled to do the first, but the latter makes me squirm. I think, even since my theatre career, that I've lost opportunities to people more comfortable with self-promotion, when skill is equal or even in my favor.
- brador 7mo agoSelling unique works is harder due to sentimentality. Easier to sell replicated works, like digital music.
- paganel 7mo agoSo he's basically saying that artists should use vandalism to become successful? Kind of a very bold proposition.
- lurn_mor 7mo agoWorked for Bansky, to great success, I might add.
- dgxyz 7mo agoI worked out it's easier to make a living doing something well paid and do the art on the side. Sometimes people pay me for the art if I'm lucky, mostly photographic prints. I wouldn't want to do it the other way around.
- kilroy123 7mo agoMost artists or musicians I know do this. They have a 9-5 and do the fun stuff on the side. Not as fun but you gotta eat.
- arty_throwaway 7mo agoContemporary artist here, with gallery representation. I also teach on, arguably, the best undergrad "fine art" program in the world. It is worth pointing out what this artist's practice actually is. The audience here might be afraid of conjectures around the subjective phenomena of "taste", so let me propose this: That thing that everyone complains about here when you make an interesting app, put it up, and there's a cheaper Chinese produced version of it within a month that's got a better ranking in the app store than yours? That's what this guy is doing in art terms. The "product" is derivative, and frankly, so is the hustle. That's not why most of us make art, and his work wouldn't stand up to scrutiny by my undergrads (much less the "art world" in general) who are typically optimizing for innovation in the field. I would argue that this guy doesn't really need to be an artist, in the same way that we don't really need the 50th knockoff of the same app. Sure he can do it and I guess good on him for making some money from it, but those are separate questions compared to those of most artists. He could use those same skills he discussed to sell used cars or vapes or something. Or maybe just be a programmer and "ship"? Notice that he doesn't even attempt to explain what is novel or contextually relevant about his work, or even where his desire to do it, as opposed to selling any other product, comes from? Personally, I use my teaching to create economic space for myself to not need to be in thrall to a flippant and cruel "market". I have some basic rules for my gallery (no sales to arms dealers, no sales to oil industry, leaning that way towards AI/tech tbh) but one of the reasons I have a gallery, in addition to lightening my cognitive load of all the admin and sales in general, is because I suspect it would damage my capacity to make cutting-edge work if I knew how the sausages were made. It's most certainly not the only way to do it, it's just how I've landed. I usually advise my students starting out to follow the Phillip Glass method (really, the 1970s-90s method): get a part-time job that pays the most you can get but that does the work that will kill your mind the least, so you have at least 1 extra day and the mental space to do your 'real' work with that 1 day plus the weekend. Then over time, if you get paid for the art, cut down on the part-time job, and repeat. I will admit it is getting much harder to do this now, so my advice may be outdated. Anyway, I'm being snarky, and he would correctly argue it's gatekeeping. But just a bit of context for the discussion here.
- Cthulhu_ 7mo agoIt sounds like / I feel like there's two categories of artists; the one is in it for the art (and would benefit from e.g. a patron or subsidies like the Irish one mentioned elsewhere / also currently on the front page) if their stuff isn't commercially viable. But the other, and this is the vast, VAST majority of people, create content. Not to be too disparaging, but if the objective is a paycheck then that's what is being made. And this is everywhere - marketing, digital design, video game assets, book series, commissions, etc. Yes it takes artistic skills to do it, but is it "art"? Is it something (as the comment I'm replying to says) "novel or contextually relevant"? Or is it doing what needs doing because the boss says so? I think it's important to make this distinction. And that's also the gist of people who want to do art as their day job - there's plenty of work, but you have to accept you're doing what other people want you to do instead of try to do something new.
- assaddayinh 7mo agoArt is basically a value tokken store for the super wealthy and they keep it valuable by limiting the supply to what is "valuable" art by forming one huge cartell. Gallerys, museums, art brokers are either in this cArtel or they are not. Your value as an artist depends not on the quality of your art, but mostly by your ability to sell yourself to and into service to these cArtells. Like any scam demanding free labour and enthusiasm by the young, the art industry has an aura that it projects to scoop up daydreamers and those rebelling.
- graemep 7mo agoThat is true for high end art, but there are lots of artists who make a living who mostly sell to people who like their stuff.
- franciscop 7mo agoI've seen too many times in real life people who do arts and want to try to sell it not understand that once you switch from a hobby to a business, you need to spend at least 50% of your time on the business/marketing/logistics/etc side of things, hence failing miserably. The best possible outcome that I've seen is that they miraculously hit a nerve on the first hit, become famous, and at some point realize they need to pay taxes and do so in a decent timeframe. So I found this article great to explain those things, and also how it's not just "you", but it's "the part of you that people need to buy" to make it into an actual business the thing that it's important. I'll be sharing it a bunch, I'm so happy fnnch wrote this!
- kgwxd 7mo agoOr delegate that stuff and become a "sellout". Just don't get taken advantage of. Oh, and have actual talent. Or don't, doesn't really matter, if the salesperson has some of their own.
- alexpotato 7mo ago> A jeweler might have high material costs (gold and diamonds), an artist moderate material costs (paint and canvas), and a greeting card company low material costs (paper), but they all have "material costs". There is a great line in the book Narconomics [0] that compares the "value added" of creating high end paintings to narcotics. He points out that the input (paint, coca leaves) are VERY cheap. The end product (high end paintings, cocaine) is very expensive. (I believe he makes this point to show that raising the price of inputs slightly has no real bearing on the price at the end given the size of the margins) 0 - https://amzn.to/4r8fIJP https://amzn.to/4r8fIJP
- laylower 7mo agoMove to Ireland apparently https://www.reuters.com/world/ireland-rolls-out-pioneering-basic-income-scheme-artists-2026-02-10/ https://www.reuters.com/world/ireland-rolls-out-pioneering-b...
- ilamont 7mo agoThe breakthrough realization for me was that all businesses are fundamentally similar. They have the same knobs just configured differently. The knobs are things like product, sales channels, marketing, PR, and brand. A jeweler might have high material costs (gold and diamonds), an artist moderate material costs (paint and canvas), and a greeting card company low material costs (paper), but they all have "material costs". These knobs are what you see through the business lens, and when approached this way it is clear that there is nothing magical about being an artist — it is simply a different configuration of those knobs. Hard, hard disagree. Art and art-adjacent fields (storytelling in print and film, music, videogame design, etc.) are working with intangibles. The best artists wield qualities such as technique, perspective, charisma, zeitgeist and so on. They build their creations in ways that they can't truly explain, and the resulting "product" generates emotions in their audiences - pleasure, sorrow, joy, energy, nostalgia, melancholy - and bonds that are so strong that they can't help but be drawn to the works. Another way of looking at this dynamic: No one needs to listen to a favorite song, or visit an art museum, read a book by a talented author, or replay a beloved game in the same way that they may purchase a light bulb or sign up for a SaaS subscription. Yet TFA is treating art as merely another type of manufactured product. Businesses have tried to harness art for millennia. Sometimes the businesses succeed. But where they often fail is assuming that art is a fungible commodity that can be created through an algorithm or assembly line, with the creative flame locked down and bent completely to the will of a business executive or technical product manager. Such efforts from the likes of game studios or a record company or AI are derivative by nature and rarely inspiring. The exceptions are those built by creators whose intangibles still manage to shine through, despite the harnesses placed upon them. I'm speaking from the perspective of someone who has worked in book publishing, news media, and pop music over many years (including a stint working for The KLF's record label, see https://news.ycombinator.com/item?id=10932055 https://news.ycombinator.com/item?id=10932055)
- wavemode 7mo agoIt doesn't sound like you're refuting the central claim. Artists still have to be concerned about marketing, sales (i.e. I made great art, but now need to find someone to buy it if I want to eat), revenue, profit (i.e. I made money, but if I spent more than I made on materials then I didn't actually make money), and so on. It's a business. What you're highlighting is that art's value proposition is different from the value proposition of typical businesses. But not that artists are somehow free from having to worry about basic economics.
- InkCanon 7mo agoI think it borders on parody that this hyper capitalist, hype driven mindset (originally found in tech) has not only infected a lot of "art", but they are boasting about it. A more accurate title is how to make a living selling a very specific kind of popular mural/Art Basel/showroom/"elite" kind of art.
- TheOtherHobbes 7mo agoMany of the artists on the Art Basel run are nepo babies. Same with academic art, music, and architecture. It's incredibly hard to get into those circles without some kind of independent income and/or cultural networking. Every so often the invisible hand picks someone off the streets, but it happens much less often than it might.
- greenie_beans 7mo agowhatever you do, don't quit your job to start a business thinking that will give you freedom and autonomy. if you believe you are called to make art, in whatever form, you have a moral obligation to make that art. aka find a boring corporate job where you can slack hella hard and work on your craft during company time. also don't expect your art to pay your rent, because then your work will follow the market and it will suck. your spirit will suffer, too.
- fogzen 7mo agoHelp me understand… he makes a full time living getting people to pay him to paint murals of honeybears? What is he selling, exactly? His store is literally just the same image of a generic honeybear… is he selling $10k plus a month of that same honeybear print?
- cryber 7mo agothis person's art is..... dismal
- lurn_mor 7mo agoEveryone's a critic.
- gwbas1c 7mo ago> As a final note, if you make something that you like, at least one person will like it — you. If you make something you think other people will like, you run the risk of no one liking it at all. That would be sad. Love that quote!
- gwbas1c 7mo agoThis quote brings to mind the movie "Secret Mall Apartment," which I watched last weekend: > Art is absolutely an expression of yourself. But your art is not you. Try not to entangle your ego with your art. If someone does not like your art, that does not mean they do not like you. If they think your art is bad, that does not mean they think you are bad. The movie is partly about an apartment built in secret in a mall as an art project, and partly about the lead artist, Michael Townsend. Townsend is generally the opposite of Marsh in that he isn't interested in money, to the point of pretty much having none. Getting back to the quote about ego: There is a scene in the movie where Michael is having a conversation with his wife about building the apartment, and his wife is emphasizing that she's trying to set up their new home. Michael clearly had his ego entangled with his art, to the point where it caused his marriage to fail.
- reactordev 7mo agoWhen I was 16, I had already graduated high school but wasn’t quite ready for college due to the age gap so I started a punk rock band. Toured around the east coast with my band mates. Met a relatively successful musician and asked how he is able to earn a living making music. His response still resonates with me after 30 years. It’s the same for starting a winery: “If you want to make $1M, start with $10M.” He basically said the same only it was the record labels that footed the bill. I enrolled in college the end of that summer. Moral of the story, don’t be on the fence. Commit. The part about it being a business, fact. That’s the only way you’re going to make a living with your art.
- nitwit005 7mo ago> Artists Are Solopreneurs They make that assumption throughout, but the most straight forward way to make a living as an artist is to apply for a job. For some types of art, the norm is to be an employee. It's mostly game studios that need people who can make nice 3D models.