6 ms·
Getting Real book is now free PDF
- neilkelty 14y agoYou know you've created a following of customers that love you when you upload a PDF file full of content that was published years ago to the Internet and it hits the top of Hacker News.
- patio11 14y agoPDF file full of content that was published years ago to the Internet I strongly suggest that everyone write down this sentence-fragment and analyze it carefully, because it describes the borked way many people perceive value for things and you should specifically avoid framing things you write for your business such that they align with this value system. For example, for a similar offer, I might have gone with microcopy like "Get the New York Times best-seller" [enter your email address] Button: "Send me my copy." NYT best-seller turns the "It's old!" objection on its head: it is now social proof of its value. (This depends on whether its a NYT best-seller, which I don't know off the top of my head. If it isn't technically, there are other ways to phrase that: sold X00,000 copies, etc.) "Get" is (testably!) a stronger verb that "Download" because people have positive associations with possession and non-positive associations with bits, particularly people who expect their bits to be free. "My copy" activates those covetous neuroreceptors that really like exclusive ownership of things. People really like that, even the same folks who will yak your ear off that data cannot be owned: for example, almost all of them will beam with pride when saying "my favorite band" as if they have a particular claim to feudal loyalty from the people whose music they most frequently don't pay for. But the point is much, much broader than microcopy on particular pages. It informs how you'd go about executing on a "content strategy" -- for example, if you just take the date off stuff you put into WordPress and stop calling them "blog posts" and start calling them "comprehensive guides to X written by our experts" customer perceived value will go through the roof. Seriously, this is testable. I will publish more extensive commentary on the strategic implications of this for software businesses later. (Notice how much better that sounds than "I will blog about this.")
- architgupta 14y agoI wanted to thank you for this comment. It blew my mind to some degree. For me there were three specific ideas to take away from this comment (which I am guessing you wrote in a few minutes). I loved the quality of the writing. Insightful, entertaining. Use phrases like 'covetous neuroreceptors' and mine start to fire.
- aymeric 14y agoI usually pay attention to your comments because it is you, patio11. This time I hadn't read the fact that it was you and yet I found the comment useful and it prompted me to see you wrote it.
- jasonfried 14y agoGreat advice, as always. Listen to this man!
- Poiesis 14y agofor example, if you just take the date off stuff you put into WordPress and stop calling them "blog posts" Man, I hate it when people do this. No offense to you, of course--and I'm sure your advice is backed by good data and provably worth quite a bit of money--but man do I hate it. I can't tell you how many times I've been looking at a post and tried to find the date, whether to figure out what version of a product someone was likely talking about, or to cross reference against some other post, or to consider the post in light of other events at the time. I realize why it's done, and I realize that this is another one of those "you are not the typical user" issues, and all that. But it's still frustrating.
- tptacek 14y agoThe point is not writing blog posts at all. He's suggesting that you can continue to use WordPress behind the scenes, as an implementation detail, if that makes you happiest --- but to stop blogging.
- petercooper 14y agoThe 'enter your e-mail address to get X' approach is spreading! Unsurprising.. because it works like gangbusters :-) In this case, you get an e-mail that says: "Periodically we'll drop you a line if we have something interesting to share." (There's also an unsubscribe link.) They'll get to build up an incredible list with this. I'm happy to see 37signals using this approach as it helps legitimize the technique of building a list using free content without disclosing a subscription up front. Till now I've avoided this technique but I imagine it could convert like crazy and build a good list if done right.
- Jauny 14y agoPersonally I don't care giving my email since as you said I can instantly unsubscribe from their list (which I won't). We can never appreciate enough when a for-profit organization gives things for free. I mean, that pdf is about their knowledge, and the one they use to make money. I come from outside of the tech business world, and I am always amazed to see that sharing/open source/nice community built around it. So yeah, +1 to anything shared :)
- pik 14y agoI have a list of email adresses I use just for these fake subscriptions..
- dudurocha 14y agoThis is wonderful. One of the best reality checks for a developer/entrepreneur. Not to be a dick, but I would appreciate a mobi version of it.
- nyrb 14y agoSame here and I would also love to see the epub version of it, too.
- fredsters_s 14y ago+1
- obtu 14y agoSomeone in this thread has made a wget copy (easily convertible to ePub), ask him to contact you. Nevermind, the html version is still public: https://gettingreal.37signals.com/toc.php https://gettingreal.37signals.com/toc.php
- solutionyogi 14y agoIf you have a Kindle with WiFi, you can send the PDF to your personalized Kindle email address with word 'Convert' in the subject and it will convert the PDF to the appropriate format for your Kindle. It works beautifully.
- alatkins 14y agoIt work kind of okay, but formatting tends to get screwed up when doing this. Conversion with something like Calibre can give better results, but typically nothing's as good as a well-prepared epub or mobi.
- evilduck 14y agoI just did this for the book, the automatic Kindle conversion handled this particular book pretty poorly. Randomly long spacing between words or spaces removed and alignments destroyed in some spots. Not unreadable but it obviously looks like a conversion. It's still better than reading a PDF on an e-ink Kindle or phone sized screen, it's just a bit messier. Sometimes the Kindle conversion works superb though, it's just a crapshoot.
- tferris 14y ago? Thought it was already free for years.
- dudurocha 14y agoIt was free in its html version. The pdf costed about 20$.
- tferris 14y agoHmm, a PDF isn't much better than HTML, they should provide some ebook format—how should one read this thing conveniently on his smartphone?
- briandear 14y agoQuit complaining. Convert the PDF yourself. The damned thing was free! Perhaps they should send us an iPad to read it on too?
- pbreit 14y agoSurely your "smartphone" can read a PDF?
- zizee 14y agoPersonally I find that epub rearranges itself better for font size / screen size that a smart phone offers. PDFs are usually painful to read because you have to scroll the page sideways to get the font size I like. But from memory the book is not image heavy, so converting to a text doc (or epub format) should be a very easy cut 'n paste, so the parent comment is a little bit on the ungrateful side.
- evilduck 14y agoConstant zooming and panning for every page turn and no ability to alter the font, size or color. Sure, smartphones can render PDFs just fine, but reading long PDFs on small screens is just a miserable experience inherit to the format.
- unreal37 14y agoThis book has always been free right? It started life as a free HTML version and they only added the pay-for-PDF later when it became successful. http://gettingreal.37signals.com/toc.php http://gettingreal.37signals.com/toc.php Kudos for making the whole thing free. But it wasn't that big a leap.
- jmonegro 14y agoTrue, but a lot of people bought the PDF for its benefits over the online version (portability, offline, permanency). I already read it but downloaded it to my dropbox anyways for those reasons.
- petercooper 14y agoNo. Originally it was solely a $19 PDF. They sold 23,000 copies (so $437k+ worth) before rolling out the free Web version in late 2006: http://37signals.com/svn/posts/85-getting-real-the-book-now-comes-in-three-flavors http://37signals.com/svn/posts/85-getting-real-the-book-now-...
- casca 14y agohttp://gettingreal.37signals.com/3705222012-getting_real.pdf http://gettingreal.37signals.com/3705222012-getting_real.pdf
- aymeric 14y agoI think you should remove this link. It is just not nice.
- tferris 14y agoFor those who haven't read the book: it's a great experience and gives you confidence in bootstrapping: that you can get things done just by starting and doing it yourself and not waiting for some coding talent or VC money. So, it's definitely very motivating and I recommend to skim it instantly if you haven't done it before. But at the same time it's pretty old now and if you read HN for more than 3 months then the book won't offer any surprise. And though it's not very much about Rails or programming it still transports a specific and opinionated mindset about how life and in particular entrepreneurship has to work. From 37signals' point of view it's the only way how entrepreneurship should be approached while heavily despising other ways, as recently seen in DHH last post about players like Pinterest, Instagram or Quora. So, it's pretty much like Rails—there is only one way and no other—and thus, you should take some messages of the book with a grain of salt and be aware that it's aged and to some extent just a leverage for email Marketing for 37signals (also aging) products.
- jasonfried 14y ago"From 37signals' point of view it's the only way how entrepreneurship should be approached while heavily despising other ways" Nope. It's not the only way. It's one way. There are lots of ways to build a product and run a business. Getting Real is what we've learned. Same with REWORK - it's our experience and advice in book form. Neither book pretends to be the only way. If you have your own unique approach, and you think your experience can be valuable to those who haven't had your experience, take the time to write it up and share it with the world.
- tferris 14y ago> Nope. It's not the only way. It's one way. I don't know if DHH agrees on that—maybe you should check his latest post. > If you have your own unique approach, and you think your experience can be valuable to those who haven't had your experience, take the time to write it up and share it with the world. Good idea, thanks, but I won't write a book. Reading HN for some months gives starters the same full experience but less opinionated—so blogging, reading and posting to HN should transport knowledge very effectively, maybe easier than reading cumbersome PDFs and that's what I'd recommend for getting into startups. People get here the wide variety of different approaches. Don't get me wrong: I still highly recommend Get Real—again for all people here: it's a great book, it was groundbreaking, go, get it, provide your email adress to 37signals and read it, it's worth—but its content is not so outstanding as it was 5 yrs ago and for some more experienced ones maybe just a little tiny bit too opinionated. And that's all I wanted to say.
- Smerity 14y agoThis release gives 37Signals a number of advantages. 1) Free press towards the 37Signals brand and 2) a product that they're proud of and which indicates the future quality a customer can expect from them. This will benefit them far more than any lingering sales revenue might have. 37Signals seem to consistently do this sort of thing right.
- theone 14y agoI don't know about others, but personally it sucks when some product for which I paid, is now available for less or even free. Specially in case of electronics, you buy something when its new. The next month you meet some friend with the same piece, which he got for fraction of price. And more disturbing is that at that point of time, your piece is older and his is new. Here I am not talking about this case in particular, even I am happy to get free Getting Real.
- InclinedPlane 14y agoHORRIBLE, HORRIBLE PROGRESS! HOW WE ALL DESPISE THEE! It sounds like your problem is perhaps one of envy. You hate other people having nice things more than you enjoy having nice things for yourself. Just relax, things are going to get cheaper, and better, and that will benefit you just as much as it benefits the next guy. If you paid for something that's cheaper now just chalk that up to the cost of being an early adopter or take pride in the fact that you were able to support something in the early days that is now so successful that it can be offered for much less.
- richyzhang 14y ago37signals ISSUED the free version after 6 years the book was published so that it will not disturb much.
- fleitz 14y agoThat's called the time value of money, if you wait long enough you can have almost anything for free. If you go to Bangladesh you can pick up entire cargo ships for free, of course they aren't terribly useful anymore, but you can save yourself a bundle.
- rbanffy 14y agoAre you really sure you want to be happier as long as you have what other people don't?
- anhsirk 14y agoThanks guys!
- chj 14y agoReally appreciated. pdf can't hurt, but epub version would be more friendly for kindle.
- zizee 14y agoFirst read this book about 3 years ago and immediately started telling people about it. Really spoke to me. With this free release I have started emailing people about it all over again.
- sparknlaunch12 14y agoAwesome! Whatever their motives* this is a great resource. If you object to the email address I am sure you can unsubscribe later. Oddily many paid ebooks are available free via the authors blogs. LeanPub and others make it really easy to roll up your blog into an ebook and then easily sell it via the usual channels.[1] *Motives - boost awareness of brand to extend userbase, collect email addresses for future marketing campaigns, getting ready to release a paid version of a new or existing book, generosity etc [1] - Podcast that talks about lean publishing... http://www.leanblog.org/2012/02/podcast-140-leanpub-com-part-1-peter-armstrong-scott-patten/ http://www.leanblog.org/2012/02/podcast-140-leanpub-com-part...
- fierarul 14y agoI wonder why the PDF looks that way? It seems designed not to be printed. And there's also no ebook available, just the PDF, so if you want it on the Kindle you have to convert it yourself. It's like they try to nudge you towards buying the thing. Which, of course, isn't a bad thing but I wonder if it's intentional. It's a pretty old book though so I doubt this strategy will work but I might be mistaken.
- killercup 14y agoWhat always surprised me: Amazon sells a (pretty nice) Kindle version, but all you get from 37Signals is this lame PDF. (Maybe they want you to print it on really large paper and use it as your office wallpaper? That's a completely different strategy…)
- pwaring 14y agoOr maybe they want you to buy the print version? (I have a copy, but have never actually got round to reading it).
- fierarul 14y agoPerhaps they don't own the rights to redistribute the Kindle version? Anyhow, I would have preferred a simple text file. I don't see what PDF gives me except extra work to convert it to something else. Which is probably why, most likely, I'm not even going to read the thing.
- billpatrianakos 14y agoYou won't read their free book that you would have otherwise liked to have read because they don't distribute it in your preferred format but instead in 2 very ubiquitous formats that are easily converted? Really? This is not a personal attack but it is a criticism and I think it applies to a lot of people, really. There seems to be this really weird trend where people seem to think they're entitled to free stuff when and how they want it. They don't quite come out and demand it but the subtext is clear as day. Your comment and much of the others exemplify this. You basically just said "I'm not reading it because it doesn't come in my preferred format" which isn't far from "they should release it in the format I desire". (it's not what you say but how you say it). Then there's that direct download link and the complaints about giving an email to get a PDF. That's entitlement. It seems the beggars believe they can also be choosers. Someone is giving something at no cost but people still feel they should be able to circumvent simply giving an email which they can unsubscribe from later quite easily. Imagine if 37Signals set up a booth on a public street corner and gave away hard copies of their book and then people went around saying "I shouldn't have to walk to the booth and say hi to Jason and DHH, they should just ship it to me". Its really not that big of a stretch! I happen to notice a lot of this and it really gets to me.
- nadam 14y agoI like this book, very inspirational. About 'Less features' I've mixed feelings. In lots of markets (for example I am building a markdown editor for windows) you have lots of free competition, and one of the most important competitive advantages of paid applications is feature-completeness. Just too much people build 'minimal' free applications nowadays. 'Minimal' can get in the way of monetization easily. Also 'Build software for yourself' is a good idea, but if you are a programmer, and all your ideas are developer tools be extremely careful because you will have an extreme amount of (mostly free) competition and a crazily hardly monetizable user base. But still, there are very good thoughts in this book, and of course I try to not put any unnecessary features or options into my product.
- rbanffy 14y ago"thanks.php"?!
- EliRivers 14y agoFor something that implies on the cover that it is going to get real about build wep apps, there's very little actual building of web apps in there.
- sutro 14y agoCompelling... Still, I've made it this far, I think I'll just continue to Remain Fake.