marketingtech

5 ms·

1.
by marketingtech 2y ago
More broadly, but not unconditionally. They can apply reasonable (definition of that can be another point of contention) restrictions via their app review process as long as the restrictions are applied consistently to all applicants.
2.
by marketingtech 2y ago
There are several reasons for a platform to not want to offer 3p interop, from security to privacy to competition, but the DMA is targeted EU regulation to mandate interop specifically for the big tech cos’ platforms and this is one of the
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by marketingtech 2y ago
Meta’s request for interoperability is regarding their hardware, not their flagship apps, if you take it at face value. They want their glasses and headsets to integrate as tightly as an Apple Watch or Vision Pro to show messages and other
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by marketingtech 2y ago
If AI can help an advertiser get the outcome they want in 1000 ad impressions instead of 5000 ad impressions (with more precise targeting or more appealing creative), Meta can 5x the price of those 1000 ad impressions, keep the advertiser h
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by marketingtech 3y ago
The financial companies got higher performing ads delivered to the right people, as well as the ability to measure the actions taken from the ads. In exchange, they gave away your data for free. Every company running ads on the internet is
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by marketingtech 3y ago
They don't. There is no semantic value to this data for them. To Google and Meta, it's an arbitrary data point. To tax companies, it is data that can utilized to either target the delivery or measure the performance of their own a
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by marketingtech 3y ago
The EU issued fines to Google and Meta for billions of dollars a few weeks before they decided this data transfer would be allowed. Wonder if they'll actually be required to pay the full fines now.
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by marketingtech 3y ago
EU customer data must be stored and served within the EU, and that guarantee can't be made with a federated service.
9.
by marketingtech 4y ago
Businesses choose to send this data to the ad platforms for their own benefits - better targeting, measurement, and ML optimization of their ad campaigns. The businesses are legally accountable for the data they're sending and complyin
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by marketingtech 4y ago
Meta offers their own...it's not hidden. https://chrome.google.com/webstore/detail/facebook-pixel-hel... But this doesn't cover server-side data transfer. https://developers.facebook.com/
11.
by marketingtech 4y ago
"Decimated" is a bit of an overstatement for a business on track for over $!00b in revenue and $40b of profit this year. The growth rate took a huge hit, but it's not like they're on the verge of collapse.
12.
by marketingtech 4y ago
These screenshots show the difference: https://twitter.com/rohankatyal29/status/1440726365402120192 Apple enables system wide tracking of all app usage, installs, and in-app purchases for themselves with a prompt
13.
by marketingtech 4y ago
The antitrust probe is not strictly regarding the privacy changes themselves, but that Apple did not subject themselves to the same new policy and opt-in UI. They've preferenced their own services and built a multi-billion dollar ad ne
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Apple Faces German Antitrust Probe for iOS Privacy Changes(macrumors.com)
12 points by marketingtech 4y ago|4 comments
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by marketingtech 5y ago
The ruling is focused on Meta, but the order establishes a precedent that applies to ALL American companies. I'm sure Facebook, Google, and Twitter can eventually re-architect their systems and data centers in some way to comply with t
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Privacy Preserving Attribution for Advertising(blog.mozilla.org)
3 points by marketingtech 5y ago|0 comments
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by marketingtech 5y ago
IAB Europe is the entity being fined, not their participating partners. The linked PDF says their fine is 250k euros, which is "proportionate to the infringment" and less than the maximum.
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by marketingtech 5y ago
The data being collected is a random identifier and a consent opt-in for tracking/cookies. These businesses use this framework as their source-of-truth declaring whether an internet user consented to cookies or tracking, and their ad s
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by marketingtech 5y ago
In response to: how did Apple do this? Mobile app advertising on iOS has long relied on Apple's IDFA - Identifier for Advertisers - a random, device-unique, resettable identifier that was available to all apps. An app like Candy Crush
20.
by marketingtech 5y ago
And non-Amazon ecommerce sales (*according to one major third-party warehouse company) went down 27%. https://twitter.com/AaronandML/status/1445162492909531137
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by marketingtech 5y ago
There are many immoral players in the industry, but there's nothing inherently immoral about advertising. I help people discover products and services that they love. I help thousands of business owners find more customers, so they can
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by marketingtech 5y ago
The data is sent from the advertiser to the ad platform, not from the publisher to the ad platform. The advertiser is incentivized to send accurate data for both performance optimization and for campaign measurement purposes. Ad fraud is a
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by marketingtech 5y ago
I couldn't tell you a specific site, but here's an explanation of both Google's and Facebook's functionality. FB: https://developers.facebook.com/docs/marketing-api/conversio... Google: https:
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by marketingtech 5y ago
This is cool, but not super useful in 2021. Google and Facebook have already moved their tracking technologies beyond frontend network calls due to a rise in browser-level blocking (browser security policies, international regulations, AdBl
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by marketingtech 5y ago
Last quarter, they made $10.12 per user[1, slide 4], however that's not evenly distributed. They made $53.01 per user in US and Canada. But even that isn't evenly distributed. The users who are likely to pay for the subscription a
26.
by marketingtech 5y ago
Facebook has two types of stock. Class A and Class B. Class B stock gets 10 votes per share, while Class A stock gets 1 vote. Zuckerberg and other very early people had Class B stock so they can continue to have more than 50% of the vote ev
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by marketingtech 5y ago
The marketing world is currently a game of musical chairs with buyers and sellers switching sides or people making lateral jumps to different clients or agencies. The cost of switching is lower with remote work - fewer social bonds with cow
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by marketingtech 5y ago
The laws are around consent and the ability to revoke it, which can vary by the continent/country/state/city you're in as well as some other characteristics that may not be known at the time that the client-side code wou
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by marketingtech 5y ago
To play devil's advocate, what if you trusted the ad platform (ha! bear with me. it's a hypothetical) to use that data point to block alcohol advertisers from showing ads to a recovering alcoholic. In a world with personalized adv
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by marketingtech 5y ago
No, but it will decrease its effectiveness to some extent. One of the reasons this tech is gaining adoption is that it removes ad tech's dependence on 3P cookies.

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