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The laws are around consent and the ability to revoke it, which can vary by the continent/country/state/city you're in as well as some other characteristics tha
by marketingtech 5y ago
The laws are around consent and the ability to revoke it, which can vary by the continent/country/state/city you're in as well as some other characteristics that may not be known at the time that the client-side code would execute.
Server-side allows businesses to defer the data transfer until it's known whether specific consent is granted or revoked. It also allows you to more easily keep a record of the data shared with other parties in the event that a user withdraws prior consent or invokes a right to be forgotten. You then have the ability to tell your partners to also delete those data points.