JoshLedgard

9 ms·

1.
by JoshLedgard 8y ago
At KickoffLabs we used them to handle a bunch of routing on behalf of our hosted customers. The timing was less than ideal for sure. However they arranged a good support system with the folks at Fly.io. We’ve already transitioned new custom
2.
by JoshLedgard 13y ago
We don't actually force anything. We could, of course, check to see if you liked us on Facebook... but even that's a loose check since it's easy to unlike something anyway. The goal is to help others improve their launches wi
3.
by JoshLedgard 13y ago
It's good feedback that we should highlight the free course and encouragement we give you a chance to opt into. http://www.landingpages107.com specifically. It's a 10 part email course with 9 worksheets you can use to
4.
by JoshLedgard 13y ago
To me, what made what he was doing appealing was that he wasn't directly soliciting people. He made the arrow and the sign. He wasn't harassing anyone in line. I think that makes all the difference.
5.
by JoshLedgard 13y ago
Agreed.
6.
by JoshLedgard 13y ago
I like the idea of getting feedback on competitors apps. :)
7.
by JoshLedgard 14y ago
That turned out really cool!
8.
by JoshLedgard 14y ago
I'm not saying it couldn't be improved. Just saying that what matters is if, overall, our conversion rate is better with it. Then, if it is, we can spend more time, money, and effort on the video. If we had spent $6,000 to learn that havi
9.
by JoshLedgard 14y ago
The real verdict of the video success has much more to do with analytics than individual opinions. Of course, since we just posted it, we won't have good results of our A/B test (against a static image slideshow) for a week or so.
10.
by JoshLedgard 14y ago
Once I signed up for PowToon the pricing for our plan was $57 a month... which gives you 20 video exports. I thought about music... but after an hour trying to find a good match I gave up and figured I could add music later.
11.
by JoshLedgard 14y ago
Optional for the post content. You can produce the content and have it hosted on Youtube for well under the $200... which was the point of the tip. Yes, in our case, we also pay Vimeo for video hosting so we can further customize the experi
12.
by JoshLedgard 14y ago
Voicebunny lets you select gender and add notes. They also seem to have a process that reads your notes and looks for the ideal talent. Our first recording came back a little too whimsical. So we asked for a revision to have it more profes
13.
by JoshLedgard 14y ago
Then you got past the premise. :) Beyond the education we were trying to go for a little bit of the corny/infomercial feeling.
14.
by JoshLedgard 14y ago
I called this out before... Vimeo could be considered optional. Youtube can be configured as well for hosting the video. Or you could self host. The post was more about the production.
15.
by JoshLedgard 14y ago
Thanks. Fixed the blog and now re-exporting the video.
16.
by JoshLedgard 14y ago
No - That should be called out as optional. But the commenters here have added information on creating a better youtube experience.
17.
by JoshLedgard 14y ago
Thanks for the tip. We still like the stats and stuff we get from Vimeo... but if that really works other people could save more $$.
18.
by JoshLedgard 14y ago
And to repost my reply... Thanks for the comment. We love posting things that we've learned that could help out our customers. The thing I couldn't figure out with Youtube was how to stop the post-roll "ads" for "related videos" that took t
19.
by JoshLedgard 14y ago
But, on the other hand, even if we'd paid a service to do it we still would have had to help a lot with the script. Which was one of the most costly (time consuming) parts.
20.
by JoshLedgard 14y ago
About 8 hours. It was basically two half days to get it to what you see there. So, to your point, our time was probably the most costly part. :)
21.
by JoshLedgard 14y ago
When we first launched we had a screen recording with a voice over. Our problem with that is that, as a startup, our UI was changing every couple of months. The premise/goal doesn't change for the user... but we keep making it better. So th
22.
by JoshLedgard 14y ago
Mom and pop don't like hunting for links. Watch normal people browse the web. They try to click on anything they think will give them more information about what they want.
23.
by JoshLedgard 14y ago
Everyone tests different titles. It's part of marketing. I'll freely admit to: 1. Writing a best practices post on a timely subject to grab more attention. "How to create a good landing page" wouldn't do nearly as well. 2. Testing headlines
24.
by JoshLedgard 14y ago
Thanks for understanding the point of the post is to educate folks on how they could learn from best practices. They still had to execute on their marketing. If you compare their landing pages to the Samsung, Microsoft, or Nokia ones... i
25.
by JoshLedgard 14y ago
That's awesome. I'm going to have to use that tool more often. :)
26.
by JoshLedgard 14y ago
I don't buy that. I agree it doesn't have to be that good, but you still have to execute on basics... which is what the post is trying to highlight.
27.
iPhone 5 – Learn marketing from today's most popular landing page(blog.kickofflabs.com)
22 points by JoshLedgard 14y ago|27 comments
28.
by JoshLedgard 15y ago
Think of all the poor, unfed, startup founders and their children that could have been funded instead of having this video produced... when... when will someone think of the children.
29.
by JoshLedgard 15y ago
I do fully support the local design community. In fact our site and product design comes mainly from local resources. However... most of them simply don't like or want to take on small projects like this. Sure, if I have to spend $500+ do
30.
by JoshLedgard 15y ago
You'll have to let me know what the problem is with spec work when it's the designers choice to enter or not enter a contest. I didn't hold a gun to anyones head and say "draw pixel monkey!" I posted a request. Told them I'd select a winne

More ›