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Yahoo Gets A New Logo
- Lightning 13y agoActually, a new one every day for a month: http://yahoo.tumblr.com/post/57582020969/kicking-off-30-days-of-change http://yahoo.tumblr.com/post/57582020969/kicking-off-30-days...
- tymekpavel 13y agoSmart way to perform a branding experiment without commitment.
- pallandt 13y agoWell, I hope they nuke this one off their potential future logo replacements, because it's honestly terrible. It barely has any personality.
- gojomo 13y agoOf course they'll start weak to avoid raising expectations and make the ultimate reveal look better. I think I've found a leak of the final winner: http://createfunnylogo.com/logo/google/Yahoo!.jpg http://createfunnylogo.com/logo/google/Yahoo!.jpg
- coin 13y agoThey obviously did not test this page on an iPad with pinchzoom. It looks like utter crop when zoomed
- Narretz 13y agoIt doesn't say a new one, it says "a variation of the new logo" for every of the next 30 days.
- randomfool 13y agoMarissa Mayer is notorious for depending on data to make decisions- this sounds like they're trying to see what clicks with users. Not sure if I'm a fan of making decisions like this via a/b testing, but we'll see how it turn out. http://lurnq.com/lesson/Decoding-Marissa-Mayer/section/Marissa-Mayer-s-data-driven-obsession/ http://lurnq.com/lesson/Decoding-Marissa-Mayer/section/Maris...
- JeremyMorgan 13y agoShe is crazy smart, likely a genius in her field. I just think this move to Yahoo is a long shot, motivated by Hubris more than anything and I still don't think it will bode well for her. I hope I'm wrong, but there are some things all the brains in the world can't fix.
- wikiburner 13y agoSounds really smart to me: get tons of feedback on a critical branding decision, while having a fun, unique, and potentially buzz-building little experiment that could drive users to your home page daily. Perhaps most importantly, it requires no commitment on Yahoo's part, considering the bad PR Microsoft and eBay both recently experienced when announcing their new logos.
- notTHAT1337 13y agoI already hate it.
- ruswick 13y agoI refuse to believe that this is not a joke.
- Alphasite_ 13y agoI though it was pretty nice.
- ruswick 13y agoIncidentally, my suspicions were confirmed. This is just some sort of misdirect before they reveal the real logo.
- jacques_chester 13y agoGiven that Yahoo geolocated me and sent me to Yahoo7, I don't see what the fuss is about.
- rocky1138 13y agoYeah, I got bumped to their Canadian site. Nothing different.
- deleted 13y ago[deleted]
- pnathan 13y agoIt's really cool seeing Yahoo shake itself and try to rebirth itself in 2013. Maybe it'll grow again, maybe it'll all be for naught, but it's really cool watching these signs of life.
- S201 13y agoLooks like they nixed the Yahoo! sound that played when clicking the dot on the exclamation point.
- JeremyMorgan 13y agoBetter open that 2nd Letter Marissa
- herbig 13y agoWow. I honestly have not been to yahoo.com in years and there is still so much going on on that page that I almost had a panic attack.
- jpalioto 13y agoIt's so busy, I have no clue what I'm supposed to be looking at. Things are popping up as I move the mouse, there's a video playing, there are tabs in the middle, down the left, on top, weather, stock quotes. Forget the logo, fix the site!
- jmduke 13y agoI think the implication here that Yahoo doesn't put a lot of thought into their landing page is disingenuous. Keep in mind that the majority of Yahoo's consumers are people who have Yahoo as their home page.
- ryan-allen 13y agoExcept in Australia we get redirected to au.yahoo.com which is in partnership with one of our local television stations. Boo.
- yapsody 13y agoNice and cool logo.. Good to see yahoo trying something different.
- ConAntonakos 13y agoNice! After 20 years, the logo (and identity) sorely needed a reboot.
- 31reasons 13y agoI believe its the purple color thats holding them back. yes..its sarcasm. :)
- untog 13y agoI know plenty of people will make "rearranging the deckchairs on the Titanic" comments, but it's not like doing this will have diverted huge amounts of talent that would be used making an amazing app or something. Their old logo looked very outdated. Apparently there are 30 days until we see the final new one (?!) so I'll reserve judgement, but a little rebranding could be good for Yahoo at this point.
- briholt 13y agoLooks good.
- fusiongyro 13y agoIn typical Yahoo fashion, it's both ugly and they've failed to update all of the logos at once, even on the homepage.
- mhartl 13y agoArgh—I thought "Yahoo!" might have finally ditched that asinine exclamation point.
- clarkm 13y agoThe 'oo' does seem to look quite a bit like an infinity symbol. And if I had to guess, I'd say it's intentional. However, it's not as obvious what branding message it's supposed to convey. Unfortunately, my first thought was something like: "Don't count us out, we'll be around forever!" Which probably isn't a good message. Other visual effects, e.g. the negative space in the FedEx logo, are more obvious. Then again, maybe no one noticed it. Or maybe it's just a sideways 8.
- lessnonymous 13y agoGAHHHHH!! They kept the stupid "!". Not just in the logo, but in all their copy. It makes it SO HARD to read!
- bryanjclark 13y ago...yet the first article on the homepage is a summary of activity on Reddit? Really?
- rch 13y agoyawn
- pud 13y agoAnyone else hoping they'd lose the exclamation mark? I think the "!" comes off as corny and condescending to users.
- rohitnair 13y agoDid they just remove the "click on the Yahoo! logo to hear a yodel" Easter egg? Or has it been gone for a while?
- rushabh 13y agoSeems like its designed by Jonathan Ive. Who likes these colours? http://jonyiveredesignsthings.tumblr.com/ http://jonyiveredesignsthings.tumblr.com/
- _pmf_ 13y agoNothing screams "last ditch effort" like a new logo.
- tn13 13y agoI think this is a publicity stunt the way Google does those Doodles.
- aaronpk 13y agoAlso, this: http://yahoologo.tumblr.com/post/57587901135 http://yahoologo.tumblr.com/post/57587901135