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I did a similar study but analyzing actual API subdomains, and ignoring those fronted by Cloudflare, Akamai, etc and the conclusion was the opposite: European c

I did a similar study but analyzing actual API subdomains, and ignoring those fronted by Cloudflare, Akamai, etc and the conclusion was the opposite: European companied are more likely to be using OVH and Hetzner than AWS/Azure https://bloomberry.com/blog/we-analyzed-50k-apis-heres-which-cloud-is-actually-winning/#section5 https://bloomberry.com/blog/we-analyzed-50k-apis-heres-which...

deeddy 2mo ago
The main reason is that they are based locally, they charge in EUR, you can get the VAT back, and they are much more affordable than AWS.
- earthnail 2mo ago
  AWS / GCP can invoice with EU reverse charge so I don’t even pay VAT. With Hetzner I have to claim it back at the end of the year. Hetzner is just way cheaper and pricing is more predictable. I don’t need any advanced cloud offerings. And yes, being outside the US is another advantage rn.
  - Hetzner_OL 2mo ago
    Hi there, I hope it's okay that I comment here since you mentioned us at Hetzner. Please see Hetzner Docs; https://docs.hetzner.com/general/billing-and-account-management/billing-at-hetzner/value-added-tax https://docs.hetzner.com/general/billing-and-account-managem... To enter the VAT ID on your account, go to https://accounts.hetzner.com/account/masterdata https://accounts.hetzner.com/account/masterdata and then to "Profile" and to "Contact details". --Katie
  - mike97 2mo ago
    > AWS / GCP can invoice with EU reverse charge so I don’t even pay VAT. With Hetzner I have to claim it back at the end of the year. Hetzner can do the same as long as you have a valid VAT code.
    - cromka 2mo ago
      You mean EU-Vat. And if don't have your business registered in Germany.
- andy_ppp 2mo ago
  I'm still amazed my company is paying £10k per month for AWS when they could have one or two servers on Hetzner do the whole thing.
  - em500 2mo ago
    It's not "the company" that makes such decisions, but some senior managers or directors who do. They don't see a penny extra in their paycheck for savings money, but they are on the hook if anything goes wrong with less mainstream tech choices.
  - speedgoose 2mo ago
    Hetzner increased their prices a lot last month. It makes having hardware on premise worth thinking about again.
    - kingstnap 2mo ago
      Given current prices I doubt anyone is itching at the bone to spec out hardware. Idk where you would even buy registered DDR5 dims right now. Newegg shows $Request a quote money and that its built to order ... for a 64 GB stick lol.
  - inigyou 2mo ago
    I'm amazed any company pays AWS for servers. I can get if you're paying for a service like media transcoding, but to put it in perspective, AWS normal prices are now about on par with Hetzner's 5x-increased-due-to-the-crisis new price for new servers
- khurs 2mo ago
  I think primary reasons are that: -data is kept in EU, -lower latency for SSH if nearer -most companies's are not global, and so most of their customers are going to be in the same country or nearby so makes sense to keep near the serves close.
nightpool 2mo ago
This doesn't say anything about which providers are the majority in Europe, which is what OP's study is about. Your findings (non-US companies are "more likely") and OPs findings (US companies are the majority) are both compatible.
_the_inflator 2mo ago
I had a glimpse at your posting. What exactly were you looking for? APIs? Here is a hint: quite many companies need a certificated provider who not only is certified but also has - 99,999% overlook this fact because of ignorance - enough insurance and can theoretically be held responsible financially for services being not reachable. EU regulation requires such settings. While I highly value Hetzner and Strato, they don't want to deal with such companies, which is reasonable. Also what you see is just the visible part, not the internal APIs or due to failure safety different APIs serving in a failover scenario. Internal networks are huge. And masked or hidden behind quite some intrusion detection as well as layers of protection exactly for this reason. In other words: you did an interesting posting however it is meaningless without knowing why these what you called churn occurs. Usually you don't simply migrate from one cloud to another. Accenture for example had a partnership with Amazon, and use their services. So maybe during the development phase or whatever there appears to be a spike. In other words: it was a planend. Times series need to be observed for many years. But nevertheless a nice posting. It is just that sometimes "facts" from the outside lead to speculations, an insider can only chuckle about. Before I joined a huge global bank, I thought any startup would eat them alive, think N24. Remember N24? No? Well... I was part of the senior management, dbCORE as a hint. Maybe repeat the study, make it run over years, or even better: observe something you know for a fact and see how things change, not the other way around. You would have needed to conduct interviews etc. By design there is a paradigm called security through obscurity. That's why torture for example seldomly helpful. Is the poor soul lying or not? You need to verify first, in any case. Outside observation is just that: Platon's allegory of the cave. Useful or not, you never know. That's why I laughed a bit about your disclaimer ("Limitations").

deeddy 2mo ago

The main reason is that they are based locally, they charge in EUR, you can get the VAT back, and they are much more affordable than AWS.

earthnail 2mo ago
AWS / GCP can invoice with EU reverse charge so I don’t even pay VAT. With Hetzner I have to claim it back at the end of the year. Hetzner is just way cheaper and pricing is more predictable. I don’t need any advanced cloud offerings. And yes, being outside the US is another advantage rn.
- Hetzner_OL 2mo ago
  Hi there, I hope it's okay that I comment here since you mentioned us at Hetzner. Please see Hetzner Docs; https://docs.hetzner.com/general/billing-and-account-management/billing-at-hetzner/value-added-tax https://docs.hetzner.com/general/billing-and-account-managem... To enter the VAT ID on your account, go to https://accounts.hetzner.com/account/masterdata https://accounts.hetzner.com/account/masterdata and then to "Profile" and to "Contact details". --Katie
- mike97 2mo ago
  > AWS / GCP can invoice with EU reverse charge so I don’t even pay VAT. With Hetzner I have to claim it back at the end of the year. Hetzner can do the same as long as you have a valid VAT code.
  - cromka 2mo ago
    You mean EU-Vat. And if don't have your business registered in Germany.
andy_ppp 2mo ago
I'm still amazed my company is paying £10k per month for AWS when they could have one or two servers on Hetzner do the whole thing.
- em500 2mo ago
  It's not "the company" that makes such decisions, but some senior managers or directors who do. They don't see a penny extra in their paycheck for savings money, but they are on the hook if anything goes wrong with less mainstream tech choices.
- speedgoose 2mo ago
  Hetzner increased their prices a lot last month. It makes having hardware on premise worth thinking about again.
  - kingstnap 2mo ago
    Given current prices I doubt anyone is itching at the bone to spec out hardware. Idk where you would even buy registered DDR5 dims right now. Newegg shows $Request a quote money and that its built to order ... for a 64 GB stick lol.
- inigyou 2mo ago
  I'm amazed any company pays AWS for servers. I can get if you're paying for a service like media transcoding, but to put it in perspective, AWS normal prices are now about on par with Hetzner's 5x-increased-due-to-the-crisis new price for new servers
khurs 2mo ago
I think primary reasons are that: -data is kept in EU, -lower latency for SSH if nearer -most companies's are not global, and so most of their customers are going to be in the same country or nearby so makes sense to keep near the serves close.

nightpool 2mo ago

This doesn't say anything about which providers are the majority in Europe, which is what OP's study is about. Your findings (non-US companies are "more likely") and OPs findings (US companies are the majority) are both compatible.

_the_inflator 2mo ago

I had a glimpse at your posting. What exactly were you looking for? APIs? Here is a hint: quite many companies need a certificated provider who not only is certified but also has - 99,999% overlook this fact because of ignorance - enough insurance and can theoretically be held responsible financially for services being not reachable. EU regulation requires such settings. While I highly value Hetzner and Strato, they don't want to deal with such companies, which is reasonable. Also what you see is just the visible part, not the internal APIs or due to failure safety different APIs serving in a failover scenario. Internal networks are huge. And masked or hidden behind quite some intrusion detection as well as layers of protection exactly for this reason. In other words: you did an interesting posting however it is meaningless without knowing why these what you called churn occurs. Usually you don't simply migrate from one cloud to another. Accenture for example had a partnership with Amazon, and use their services. So maybe during the development phase or whatever there appears to be a spike. In other words: it was a planend. Times series need to be observed for many years. But nevertheless a nice posting. It is just that sometimes "facts" from the outside lead to speculations, an insider can only chuckle about. Before I joined a huge global bank, I thought any startup would eat them alive, think N24. Remember N24? No? Well... I was part of the senior management, dbCORE as a hint. Maybe repeat the study, make it run over years, or even better: observe something you know for a fact and see how things change, not the other way around. You would have needed to conduct interviews etc. By design there is a paradigm called security through obscurity. That's why torture for example seldomly helpful. Is the poor soul lying or not? You need to verify first, in any case. Outside observation is just that: Platon's allegory of the cave. Useful or not, you never know. That's why I laughed a bit about your disclaimer ("Limitations").