13 ms·
Say Hi to Kit
- shakow 11mo agoHappy to see that Alphabet's $100M/yr. are being wisely spent.
- ProfessorZoom 11mo agothis is gonna make even more people think firefox is a fox
- MultifokalHirn 11mo agothat's what firefox really needed
- _gmkt 11mo agoIf you’d rather do something about resource consumption instead of childish antics.
- c0l0 11mo agoThat's one cute lil' fella :)
- slig 11mo agoYes, that will certainly improve the current 3.7% market share [1]. [1]: https://radar.cloudflare.com/adoption-and-usage#top-browsers-user-agents https://radar.cloudflare.com/adoption-and-usage#top-browsers...
- nozzlegear 11mo agoLet's dispense with this notion that all employees and volunteers at Mozilla must be singularly focused on improving the market share of Firefox at all costs.
- anilgulecha 11mo agoIMO, Mozilla should make BDK - the browser development kit, allowing for easy creation of custom browsers. AI era is ripe for disruption, and Firefox with it's openness can aim to kill the browser mono-cultures, but it's vision-less ATM.
- aswerty 11mo agoWhile there is nothing inherently wrong with this. It does have vibes of Mayers and the Yahoo logo. The ship is going down but we have a fresh new look!
- msdrigg 11mo agoI know I'm going to get downvoted into oblivion here but I do think it looks kinda nice -- like I might would buy one of the sweatshirts
- nefarious_ends 11mo agothe sweatshirts are 50% cotton, 50% polyester which is a bit unfortunate.
- timcobb 11mo agoBrutal
- noir_lord 11mo agoNot everywhere apparently. T-Shirts and Sweatshirts are 100% organic cotton (in the UK store at least).
- nefarious_ends 10mo agoah, you’re right. I was looking at the north american store :3
- pluc 11mo agoWell at least there's no AI involved. Take your wins where you can
- deleted 11mo ago[deleted]
- malvim 11mo agoI saw it and immediately thought Clippy. I’m pretty sure this is indeed going to be AI-related somehow.
- jesse_dot_id 11mo agoYeah there is... > The Firefox brand is getting a refresh and you get the first look. Kit’s our new mascot and your new companion through an internet that’s private, open and actually yours. Your new companion...
- DoctorOW 11mo agoThis is only getting hate because people love to hate on Firefox. Firefox having a name and identity for the little guy in their logo is a no-brainer. I put my money where my mouth is, I use Firefox everyday for my regular browsing both on my computer and on Android. It works great. So tired of the FUD.
- zetanor 11mo agoPeople love to hate on Mozilla because they love Firefox.
- deleted 11mo ago[deleted]
- grandpoobah 10mo agoI use Firefox and I like Firefox, but it feels like they refreshed the logo not all that long ago, and in the time between then and now I can't really think of anything they added to the browser that improved it. I just feel like Firefox is slowly dying, and a fresh coat of paint every few years isn't going to turn things around.
- latexr 11mo agoFinally! All these years everyone has been complaining about this or that missing feature or lingering bug in Firefox, or how Mozilla has been hostile to users and pulling stupid stunts which only waste money and alienate even their most passionate fans, but by far the number one grievance everyone had was how Firefox was missing a mascot. At last I can make my mother switch to Firefox. I’m messaging all my friends right now, this is exactly what Firefox needed. Mozilla is finally back on track, focusing on the right things. It gives me tremendous hope for the continued bright future of Firefox.
- 1718627440 11mo agoI always thought Mozilla Firefox does have a mascot, which is well "the FireFox".
- deleted 11mo ago[deleted]
- Ezhik 11mo agoThis but unironically.
- noir_lord 11mo agoIndeed if those graphic designers hadn't been wasting time drawing a cute fox they'd have been waist deep in 15 year old code fixing bugs. Orgs can do multiple things at the same time.
- greatgib 11mo agoMaybe the point is that if they were so useless that they could waste time doing that, we could have fired(/not hired) them and instead hired a developer to improve the product... And at the same time, the dev already paid by Mozilla that could have been fixing the product, was busy updating the source code to update the mascot...
- miroljub 11mo ago> Orgs can do multiple things at the same time. In principle this is true. In the concrete case of Firefox, they have proven they focus more on side quests than on making a quality browser. I lost any hope they'll go for technical excellence instead of virtue signaling and branding after the Brendan Eich disaster. They feel now like a Microsoft, Google, Apple, or any other big corp. I used Firefox since it was called Firebird and finally gave up and switched to another (non big corp) browser and couldn't be happier.
- BoredPositron 11mo agoHas the vibe of getting a new hair color to start your "new" life. Just to see in a week or two that you actually have to change to change.
- lapcat 11mo agoThe criticism of this in the other comments is so strange. If Mozilla can raise some money independently of Google by selling merchandise, all the better! And it's not like software engineers are spending time on this instead of working on Firefox. That's not a real tradeoff. It's an effort that pays for itself and doesn't take away from Firefox development.
- latexr 11mo ago> If Mozilla can raise some money independently of Google by selling merchandise, all the better! Agreed, but did they need a new mascot to sell merchandise? It’s not like the old logo wasn’t already cool. > And it's not like software engineers are spending time on this instead of working on Firefox. But Mozilla is still spending money and resources on it. The issue isn’t this rebranding specifically, but that this is yet another distraction which won’t produce any real result. > It's an effort that pays for itself Is it? That’s not a given, and we definitely can’t say either way yet. Considering all of Mozilla’s past efforts, pretty much all of which they abandoned, I’d be very wary of calling this one a success so early on.
- lapcat 11mo ago> Is it? That’s not a given, and we definitely can’t say either way yet. Considering all of Mozilla’s past efforts, pretty much all of which they abandoned, I’d be very wary of calling this one a success so early on. The economics of selling branded clothing has been very well understood for 50 years. The markup for slapping a logo on a T-shirt is massive. Plus, it's a form of crowdsourced, word-of-chest advertising. And Mozilla already has designers on staff. It's unlikely they had to do any extra hiring for this.
- latexr 11mo ago> The economics of selling branded clothing has been very well understood for 50 years. The markup for slapping a logo on a T-shirt is massive. Plus, it's a form of crowdsourced, word-of-chest advertising. None of that addresses the point that the old logo was already very merchandisable. Furthermore, whatever markup they’re making is not something you can just generalise. It is very possible, likely even, that the bulk of the cost goes to whatever company is making the t-shirts (I haven’t looked but I doubt Mozilla is doing it in-house).
- chrismorgan 11mo agoI pressed the “play animation” button, and the fox disappeared and nothing else happened. If I hadn’t had video autoplay disabled, the fox would just not have been visible in the first place. > Media resource https://assets.mozilla.net/video/kit/pop-up-800.webm https://assets.mozilla.net/video/kit/pop-up-800.webm could not be decoded, error: Error Code: NS_ERROR_DOM_MEDIA_FATAL_ERR (0x806e0005) > Details: auto mozilla::MediaChangeMonitor::CreateDecoderAndInit(MediaRawData *)::(anonymous class)::operator()(const MediaResult &) const: Unable to create decoder Unfortunate. (firefox-nightly, Linux.)
- noir_lord 11mo agoWorks fine on the mainline version of FF - nightly and firefox are always fun with multimedia on linux/codecs.
- chrismorgan 10mo agoI don’t think I’ve had a video fail to play for at least a year or two.
- jm4 11mo agoEven with $400M in "revenue" gifted to them by Google, Mozilla can't muster even 4% market share. This project is dead. There is no path to increased market share. They have no viable plan to generate revenue beyond what they get from Google. Outside of features like container tabs, which only appeal to a small niche, they don't have much going on. The browser has dramatically higher power consumption in an age where a substantial portion of internet users are on battery-powered devices, it is noticeably sluggish compared to the competition, it has a dated looking UI, there is an apparent void in leadership and development capabilities at Mozilla. Now we get a silly little mascot? Firefox will never regain the ground they lost. The sooner we realize it, the sooner we can get behind something else.
- bananapub 11mo agothis is a very dumb take; having an independent browser be at even 4% is great, since it has almost fully stopped the web collapsing down to Webkit/Blink-compatibility fully replacing any actual standards. Mozilla does seem poorly run overall but this work is very important.
- miroljub 11mo agoIt's not that great considering there were times when it was closer to 30% than to 20%
- slig 11mo ago>having an independent browser be at even 4% is great Four percent is a rounding error, and I'm seeing a lot of technical people who no longer prioritize testing on Firefox. I doubt many younger devs have even tried it, and its mobile presence is almost zero.
- jm4 11mo agoPerhaps an independent browser is important. Mozilla and Firefox are not. I would argue that a truly open source, easily embedded browser engine that everyone can use is more important than an independent browser. The only problem with Blink is that it's controlled almost entirely by Google. Otherwise, it's an outstanding piece of tech. It would be just about perfect if the project operated more like Linux. We wouldn't need competing engines if development was democratized. The project itself becomes the source of truth as far as standards are concerned. Each browser distro enables what they need and if something becomes popular it's just a matter of other distros enabling a build flag.
- TomMasz 11mo agoCute, but I can't help but wonder if the resources used for this could have been better utilized elsewhere.
- agos 11mo agothe responsive layout is all broken on Safari. I know they make a competing browser, but come on...
- mythz 11mo agoMozilla makes it really hard to root for them.
- AnonC 11mo agoI love this. It’s good to see Mozilla trying different revenue generating approaches (edit: the merch with Kit), even if they may seem too small compared to what it gets from the default search engine arrangement with Google.
- jonesjohnson 11mo agoTook me a while to realize you're talking about the merch.
- Ezhik 11mo agoNice, glad they're actually adding more fox and not less fox. I remember that foxless rebrand they had to walk back a little, it was lame.
- tomashubelbauer 11mo agoThat's one weird looking red panda.
- low_tech_punk 11mo agoEveryone asks, what does the fox say, no one cares how the fox feels. Thank you Mozilla, now we know the fox feels like open source.
- mythz 11mo agoTheir latest 2023 results, shows Mozilla still has enough revenue to do something [1]: - Total revenue: $653 million - Revenue from Google 85% ($555 million) - Total expenses $496 million (Software Development Expenses $260 million) But even after spending 1/2 Billion annually I'm not expecting them to regain relevance. They'll likely keep the existing board until the money runs dry, axe more technical talent and promising projects. [1] https://en.wikipedia.org/wiki/Mozilla_Corporation https://en.wikipedia.org/wiki/Mozilla_Corporation
- miroljub 11mo agoTIL that only half of the Firefox expenses are used on software development in a broader sense. And even that is optimistic, since it probably includes all the side quests not related to the browser core engine that has bugs and performance issues that are not fixed for years.
- zephyreon 11mo agoThis may be a controversial position but I actually enjoy using Firefox. Vertical tabs, better profile management, etc. have all been welcome things I had in other browsers (cough Arc cough) that have made it bearable enough to use Firefox as my daily driver. They may not be as privacy-focused as some of the other derivatives of Firefox but they’re sure not Chromium.
- masfuerte 11mo agoVertical tabs are still broken. Fullscreen mode (F11) hides all the chrome except for the vertical tabs. Who wants this?
- cal85 11mo agoThey seem to be actively working on vertical tabs for Chromium right now: https://chromium-review.googlesource.com/q/message:+vertical+tabs https://chromium-review.googlesource.com/q/message:+vertical...
- flkiwi 11mo agoA rebrand is the most ominous sign of Mozilla’s declining health I could have imagined.
- JoshStrobl 11mo agoCure. Ordered a shirt and stickers. Looking forward to being able to rep Firefox!
- thiht 11mo agoNo plushie in the merch store, literally unusable
- 8474_s 11mo ago> The Firefox brand is getting a refresh and you get the first look.
- butz 10mo agoDoes anyone remember when Firefox wiped all whimsy animals from their error pages? I still remember.