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Consumer brand quality is so massively underrated by tech people. ChatGPT has a phenomenal brand. That's worth 100x more than "product stickiness". They have 7
by rajaman0 1y ago
Consumer brand quality is so massively underrated by tech people.
ChatGPT has a phenomenal brand. That's worth 100x more than "product stickiness". They have 700 million weekly users and growing much faster than Google.
I think your points on Google being well positioned are apt for capitalization reasons, but only one company has consumer mindshare on "AI" and its the one with "ai" in its name.
- sharkweek 1y agoI’ve got “normie” friends who I’d bet don’t even know that what Google has at the top of their search results is “AI” results and instead assume it’s just some extension of the normal search results we’ve all gotten used to (knowledge graph) Every one of them refers to using “ChatGPT” when talking about AI. How likely is it to stay that way? No idea, but OpenAI has clearly captured a notable amount of mindshare in this new era.
- chii 1y agowhen people started referring to searching the internet as googling, they know their brand has made it. It is the same with chatGPT.
- jandy 1y agoYep, this. I’ve switched to Claude for a while (because I can’t afford max plans for both) and nobody in the real world has any idea what it is I’m talking about. “Oh it’s like ChatGPT?”
- gopheryourshelf 1y agoClaude is also difficult to consistently pronounce for a non-English speaker. Sometimes people dont say that because it can get misinterpreted. ChatGPT is something easy on the the tongue and very difficult to mis-pronounce.
- deleted 1y ago[deleted]
- viking123 1y agoThe CEO is also more puritan than the pope himself considering the amount of censorship it has. Not sure if they are even interested in marketing to normies though.
- sieve 1y ago> The CEO is also more puritan than the pope himself considering the amount of censorship it has. In that case, you should try OpenAI's gpt-oss! Both models are pretty fast for their size and I wanted to use them to summarize stories and try out translation. But it keeps checking everything against "policy" all the time! I created a jailbreak that works around this, but it still wastes a few hundred tokens talking about policy before it produces useful output.
- gmerc 1y agoSurely someone has abliterated it by now
- MediumOwl 1y agoAh yes, the Latin-originating French name that has a variant at least in every Latin language is hard to pronounce for non-English users.
- suspended_state 1y agohttps://chat.mistral.ai/chat/12da2e83-f3f1-4a47-b432-753cac25219f https://chat.mistral.ai/chat/12da2e83-f3f1-4a47-b432-753cac2... I suspect they chose that name because of the proximity with the word "cloud".
- nasmorn 1y agoI know a lot of people who refer to it as ChatGTP which I assume stands for German treebrained performers
- wltr 1y agoEven I often tell I chatgeepeeteed the result, in the same fashion when I continue saying I googled the result, while actually I used Duck Duck Go. I could ask another LLM provider, but I have no idea how to communicate that properly to a non-technical folks. Heck, I don’t want to communicate that _properly_ to tech peers either. I don’t like these pedantic phrases ‘well, actually … that wasn’t Google, I used DDG for that.’ Sometimes I can say ‘web search,’ but ‘I googled that’ is just more natural thing to say. Same here. I tried saying ‘I asked LLM’ or ‘I asked AI’ but that doesn’t sound right for me. So, in most conversations I say ‘I asked Chat GPT’ and in most of these situations, it feels like the exact provider does not matter, since essentially they are very similar in their nature.
- anon1395 1y ago>I asked AI doesn't sound right for me. That's a you thing.
- wltr 1y agoHey, but it’s not AI!
- vinhcognito 1y agoI like to go with 'I asked my bot|chatbot'
- abustamam 1y agoI cheekily refer to it as Al (like, short for Albert) because Google seems to love to shove Al's overviews in my search results. But when I'm being more serious I'd usually just say "I asked GPT" I have a colleague who just refers to AI as "Chat" which I think is kinda cute, but people also use the term "chat" to refer to... Like, people, or "yall". Or to their stream chat.
- hollerith 1y agoI recently used "an unreliable source that gives fast answers to questions" in a comment here. I think I will keep on using it.
- deleted 1y ago[deleted]
- bashtoni 1y agoIn the UK, everyone refers to a vacuum as a 'hoover'. They are not the dominant vacuum brand there despite the massive name recognition.
- cwsx 1y agoBAND-AID is another one
- card_zero 1y agoAnd "generic trademark" is the Wikipedia article. https://en.wikipedia.org/wiki/Generic_trademark https://en.wikipedia.org/wiki/Generic_trademark Huh, bubble wrap, even.
- philipallstar 1y agoTannoy another.
- jb3689 1y agoOn the other hand, no one cares about Velcro or Tupperware
- Naracion 1y agohttps://www.youtube.com/watch?v=rRi8LptvFZY https://www.youtube.com/watch?v=rRi8LptvFZY Video description, from the Velcro brand YouTube channel: Our Velcro Brand Companies legal team decided to clear a few things up about using the VELCRO® trademark correctly – because they’re lawyers and that’s what they do. When you use “velcro” as a noun or a verb (e.g., velcro shoes), you diminish the importance of our brand and our lawyers lose their insert fastening sound. So please, do not say “velcro shoes” (or “velcro wallet” or “velcro gloves”) - we repeat “velcro” is not a noun or a verb. VELCRO® is our brand. #dontsayvelcro
- lkramer 1y agotheir own fault :) https://en.wikipedia.org/wiki/Hoover_free_flights_promotion https://en.wikipedia.org/wiki/Hoover_free_flights_promotion
- prism56 1y agoWhen I talk about any AI usage I do. I just say chatgpt to any friends.
- parineum 1y ago> They have 700 million weekly users and growing much faster than Google. Years old company growing faster than decades old company! 2.5 billion people use Gmail. I assume people check their mail (and, more importantly, receive mail) much more often than weekly. ChatGPT has a lot of growing to do to catch up, even if it's faster
- boston_clone 1y agoI read that as OpenAI’s WAU is showing a steeper increase than Google ever did. Not saying it’s factually accurate, just that it’s not a fixed point-in-time comparison :)
- jobigoud 1y agoThere are 2 billion more humans living now than in 2000 though, and the world is much more technology oriented.
- parineum 1y agoThe focus on WAU is a tell though. How much data can OpenAI use for advertising if I interact with it weekly? When I ask about which toaster is best, is it going to show me ads for a motorcycle because that's what I asked about last week?
- voakbasda 1y agoMy wife asked for information about a product, and ChatGPT fed her a handful of blatant product ads. She told the AI never to do that again, and that was the last time she saw that format of output. I would wager that she was part of an A/B testing group, so her instruction may not have any real effect. However, we were both appalled by that output and immediately discussed alternative AI options, should such a change become permanent. This isn’t the rise of Google, where they have a vastly superior product and can boil us frogs by slowly serving us more and more ads. We are already boiling mad from having become hypersensitive to products wholly tainted by ads. We ain’t gunna take it anymore.
- viking123 1y agoGoogle has to be shitting its pants. No one knows what is "gemini", probably some stupid nerd thing. Normies knows ChatGPT and that is what matters.
- A4ET8a8uTh0_v2 1y agoThey might be. Google has been getting mildly 'aggressive' in their emails pleading with me to use gemini and I have yet to try it ( and that is despite being mildly interested ). There is a reason first mover's advantage is a real thing. People stick with what they think they know.
- otabdeveloper4 1y ago> ChatGPT has a phenomenal brand. If by "phenomenal" you mean "the premier slop and spam provider", then yes.
- dns_snek 1y agoSadly that's not how the wider public sees it.
- otabdeveloper4 1y agoThat's exactly how the wider public sees it. It just turns out that the wider public loves peddling slop. (Not so much though when on the receiving end.)
- Yiin 1y agomy mom sees it as a nice internet bloke that helps her with writing emails. She once asked why it can't change background of her image from white to red if it can generate all that amazing art, and was genuinely disappointed that she can't get it to understand what she wants. You have skewed view on public perception on llms - they don't think about it, they just use it.
- otabdeveloper4 1y ago> helps her with writing emails Yeah, exactly - like I said, generating slop. (That same hypothetical mom will get annoyed when on the receiving end of a slop-generated email, though.)
- tomaszsobota 1y ago> ChatGPT has a phenomenal brand. That's worth 100x more than "product stickiness". They have 700 million weekly users I don't think majority of those 700m people use the product because of the brand. Products are a non-trivial contributor to the brand. Also, if it were phenomenal, they wouldn't be called ClosedAI ;)
- aleph_minus_one 1y ago> ChatGPT has a phenomenal brand. My observation is different: ChatGPT may be well-known, but does not have a really good reputation anymore (I'd claim that it is in average of equal dubious reputation as Google) in particular in consideration of - a lot of public statements and actions of Sam Altman (in particular his involvement into Worldcoin (iris scanning) makes him untolerable for being the CEO of a company that is concerned about its reputation) - the attempts to overthrow Sam Altman's throne - most people know that OpenAI at least in the past collaborated a lot with Microsoft (not a company that is well-regarded). But the really bad thing is that the A"I" features that Microsoft introduced into basically every product are hated by users. Since people know that these at least originated in ChatGPT products, this stained OpenAI's reputation a lot. Lesson: choose carefully who you collaborate with.
- cristea 1y agoYou massively overestimate what people actually know and read about. If you are in the tech sphere these things might be obvious to you, but I assure you regular people are not keeping track as closely. I bet at most 10 % of people in the West can name the CEO of OpenAI.
- jobigoud 1y agoNormal people that use ChatGPT have never heard of Sam Altman, especially outside the US. These points are only in tech and financial circles.
- A4ET8a8uTh0_v2 1y agoEh. Altman is not Musk in terms of negative coverage or average sentiment on the net. That might change in the future, but my personal guess is that your perception may be based on spending too much time in a specific echo chamber. I personally like to use people who don't use llms at all for a proper grounding. In those cases, Altman name does not exist, while Musk barely registers.
- aleph_minus_one 1y ago> Altman is not Musk in terms of negative coverage or average sentiment on the net. I can assure you that in Germany (where people are very sensitive with respect to privacy topics), Sam Altman (in particular because of his involvement with Worldcoin ("iris scanning" -> surveillance)) has a very bad reputation by many people.
- t_sawyer 1y agoWhile I agree, we saw this play out with Dropbox too.
- danaris 1y agoSure, "ChatGPT" has entered the common consciousness as the name of LLM chatbots as a product. But does that mean that all of the people who talk about "asking ChatGPT" are actually asking ChatGPT, from OpenAI? How many of them are actually asking Claude? Or Gemini? Or some other LLM? That's the trouble when your brand name gets genericized.