5 ms·

Curious what's going on with the stance of presenters? If you look carefully they all stand in a certain way, with a space between their feet that appears to be

by vidoc 3y ago

Curious what's going on with the stance of presenters? If you look carefully they all stand in a certain way, with a space between their feet that appears to be constant.

codeflo 3y ago
They all have the same coach that tells them it looks energetic. They also all have the same script writer, and they all *emphasize* *words* in the *same* *powerful* *exciting* *way*. I'm old enough to remember that Apple presentations, while being clearly marketing exercises, used to be a lot more organic and flowing.
- vagab0nd 3y ago
  > I'm old enough to remember that Apple presentations, while being clearly marketing exercises, used to be a lot more organic and flowing. Remember Jobs ordering 4000 Latte to-go from Starbucks?
  - someonehere 3y ago
    I knew the guy who answered the phone at that Starbucks. He worked with my ex there and it was funny hearing the story from his end.
    - panda88888 3y ago
      Now that you said it, you are obligated to share more details! :)
    - postexitus 3y ago
      Go on.
    - tpmx 3y ago
      The voice sounded female. https://youtu.be/bd6dQmN-mPw?t=61 https://youtu.be/bd6dQmN-mPw?t=61
- unethical_ban 3y ago
  This was entertaining to watch because it felt like a parody, a silicon valley marketing sketch. The intros/outros, strained but restrained excitement, over things that are marginal impact. Like most years, the iphone is iterative. The iphone 15 is better than 14. This is good. 14 was pretty neat with SOS. What was the last "big" update to an iphone, that really shifted the market? Face-ID? removing the front button?
  - knallfrosch 3y ago
    Haven't you heard? Available in new colors! You need a new cable! Notifications might, or might not, look different! Isn't that amazing?
- simondotau 3y ago
  That's back when they were live. The pre-recorded presentations are hideously overproduced mush with no excitement or soul.
elboru 3y ago
It feels like it’s the same person doing the presentation just face swapping for each section.
- KeplerBoy 3y ago
  Maybe that's actually the case. Jensen Huang has done it, and it certainly cuts down on the filming and rehearsing time.
manifoldgeo 3y ago
I've only watched Tim Cook's introduction, but it sounds like his voice is being shifted (autotuned) to sound pitch-perfect. It's pretty uncanny valley and off-putting imho.
- djaychela 3y ago
  I didn't notice that as I don't really know his voice, but he definitely sounded weird to me.
- replwoacause 3y ago
  The whole presentation evokes the unsettling sensation of the uncanny valley for me. The presenters appear eerily humanoid in their demeanor, posture and gestures. The peculiar emphasis they use on certain words adds to this feeling too. I said this in another comment, their outfits also don't fit with what one would expect in a typical setting, they feel strangely "off" and out of place. Also... the disorienting special effects and the ambiguous nature of the campus visuals (real or simulated...or both? I can't tell) is just ... a lot. I know Apple is going for a certain look with these presentations but for me it's crossed a line. Kind of like watching one of those weird overly produced Netflix shows or something, where the lighting/coloring/etc is all wrong and fake feeling.
  - baq 3y ago
    Black Mirror perhaps?
ryandrake 3y ago
They seem to be doing the same weird hand gestures, too. So strange, like corporate gang signs.
ttepasse 3y ago
Back in the 2010s there was a TED Talker/grifter who advocated a wider stance to project power and confidence. For a time that notion must have been picked up by political consultants, leading in the UK to the so-called Tory Power Stance: https://www.theguardian.com/politics/2018/apr/30/sajid-javid-tory-power-stance https://www.theguardian.com/politics/2018/apr/30/sajid-javid... Of course, connoisseurs of the historical documentary series “Blackadder” know that this has a tradition going back to Regency times.
- nvm0n2 3y ago
  You're referring to Amy Cuddy, promoter of "Power Posing" and one of the top 100 most inspiring women according to the BBC: https://www.bbc.com/news/av/world-41521671 https://www.bbc.com/news/av/world-41521671 It was later discovered that her work was fraudulent and her coauthor walked back the claims.
replwoacause 3y ago
The thing that always gets me about these is their wardrobes. Something about them just seems off and I don’t understand the intention behind it. The colors and styles strike me as unusual. Anyone else ever feel this way?
switch007 3y ago
I assumed AI
LTL_FTC 3y ago
Think this technique is often used to prevent the presenter from swaying side to side.

by vidoc 3y ago

Curious what's going on with the stance of presenters? If you look carefully they all stand in a certain way, with a space between their feet that appears to be constant.

codeflo 3y ago

They all have the same coach that tells them it looks energetic. They also all have the same script writer, and they all *emphasize* *words* in the *same* *powerful* *exciting* *way*. I'm old enough to remember that Apple presentations, while being clearly marketing exercises, used to be a lot more organic and flowing.

vagab0nd 3y ago
> I'm old enough to remember that Apple presentations, while being clearly marketing exercises, used to be a lot more organic and flowing. Remember Jobs ordering 4000 Latte to-go from Starbucks?
- someonehere 3y ago
  I knew the guy who answered the phone at that Starbucks. He worked with my ex there and it was funny hearing the story from his end.
  - panda88888 3y ago
    Now that you said it, you are obligated to share more details! :)
  - postexitus 3y ago
    Go on.
  - tpmx 3y ago
    The voice sounded female. https://youtu.be/bd6dQmN-mPw?t=61 https://youtu.be/bd6dQmN-mPw?t=61
unethical_ban 3y ago
This was entertaining to watch because it felt like a parody, a silicon valley marketing sketch. The intros/outros, strained but restrained excitement, over things that are marginal impact. Like most years, the iphone is iterative. The iphone 15 is better than 14. This is good. 14 was pretty neat with SOS. What was the last "big" update to an iphone, that really shifted the market? Face-ID? removing the front button?
- knallfrosch 3y ago
  Haven't you heard? Available in new colors! You need a new cable! Notifications might, or might not, look different! Isn't that amazing?
simondotau 3y ago
That's back when they were live. The pre-recorded presentations are hideously overproduced mush with no excitement or soul.

elboru 3y ago

It feels like it’s the same person doing the presentation just face swapping for each section.

KeplerBoy 3y ago
Maybe that's actually the case. Jensen Huang has done it, and it certainly cuts down on the filming and rehearsing time.

manifoldgeo 3y ago

I've only watched Tim Cook's introduction, but it sounds like his voice is being shifted (autotuned) to sound pitch-perfect. It's pretty uncanny valley and off-putting imho.

djaychela 3y ago
I didn't notice that as I don't really know his voice, but he definitely sounded weird to me.
replwoacause 3y ago
The whole presentation evokes the unsettling sensation of the uncanny valley for me. The presenters appear eerily humanoid in their demeanor, posture and gestures. The peculiar emphasis they use on certain words adds to this feeling too. I said this in another comment, their outfits also don't fit with what one would expect in a typical setting, they feel strangely "off" and out of place. Also... the disorienting special effects and the ambiguous nature of the campus visuals (real or simulated...or both? I can't tell) is just ... a lot. I know Apple is going for a certain look with these presentations but for me it's crossed a line. Kind of like watching one of those weird overly produced Netflix shows or something, where the lighting/coloring/etc is all wrong and fake feeling.
- baq 3y ago
  Black Mirror perhaps?

ryandrake 3y ago

They seem to be doing the same weird hand gestures, too. So strange, like corporate gang signs.

ttepasse 3y ago

Back in the 2010s there was a TED Talker/grifter who advocated a wider stance to project power and confidence. For a time that notion must have been picked up by political consultants, leading in the UK to the so-called Tory Power Stance: https://www.theguardian.com/politics/2018/apr/30/sajid-javid-tory-power-stance https://www.theguardian.com/politics/2018/apr/30/sajid-javid... Of course, connoisseurs of the historical documentary series “Blackadder” know that this has a tradition going back to Regency times.

nvm0n2 3y ago
You're referring to Amy Cuddy, promoter of "Power Posing" and one of the top 100 most inspiring women according to the BBC: https://www.bbc.com/news/av/world-41521671 https://www.bbc.com/news/av/world-41521671 It was later discovered that her work was fraudulent and her coauthor walked back the claims.

replwoacause 3y ago

The thing that always gets me about these is their wardrobes. Something about them just seems off and I don’t understand the intention behind it. The colors and styles strike me as unusual. Anyone else ever feel this way?

switch007 3y ago

I assumed AI

LTL_FTC 3y ago

Think this technique is often used to prevent the presenter from swaying side to side.