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Once autonomous technology becomes mainstream, UX becomes the differentiating factor. I think Apple would have a lot to offer.
by sk55 4y ago
Once autonomous technology becomes mainstream, UX becomes the differentiating factor. I think Apple would have a lot to offer.
- anamexis 4y agoAnd the entire rest of the car as well...
- packetlost 4y agoThe winds don't seem to be blowing in the direction of true autonomous driving through. The hype cycle seems to have died down and the sense of reality is setting in.
- mberning 4y agoCapitulation on “full self driving” is here. Most manufacturers will be lucky to get level 3 automation by the end of the decade
- bryanlarsen 4y agoLevel 3 is widely considered to be a bad idea. Relying on a driver to take over quickly is a recipe for disaster.
- ghaff 4y agoI suspect that the next phase is some sort of "acceptance" around the limited conditions where full autonomy might be viable in the next decade+. E.g. limited access highways in x lighting/weather conditions. Which actually seems pretty interesting. It's just probably a very big gut-punch to anyone who thought they'd never have to drive/own a car outside of some very limited areas by about now.
- soperj 4y agoI don't exactly see Apple as a AI powerhouse, maybe that's coloured by Siri though.