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I think it's probably naive to assume that, if FLoC was implemented, advertisers would just stop using their existing tracking technologies, which allow for bet
by NotPractical 5y ago
I think it's probably naive to assume that, if FLoC was implemented, advertisers would just stop using their existing tracking technologies, which allow for better tracking than FLoC offers. I imagine most would continue to use these, plus FLoC.
- xnx 5y agoAdvertisers will not have the option to use third party cookies when they are disabled by default in Chrome (what Google is working toward).
- oh_sigh 5y agoBut the existing tracking technologies will be going away. 3rd party cookies soon enough will be blocked by default on the major browsers.
- sixothree 5y agoWhen 3rd party cookies are gone, we won't need floc either!