6 ms·

Agreed really good fit. I bet a large % of Segment's customers were using Twilio endpoints. Really nice combination of a data hub / last mile across multiple ch

Agreed really good fit. I bet a large % of Segment's customers were using Twilio endpoints. Really nice combination of a data hub / last mile across multiple channels...fully expect they will continue moving up the stack towards a CRM / Marketing automation solution.

deleted 6y ago
[deleted]
rubyfan 6y ago
Who’s a likely candidate for CRM acquisition? Seems like the space is a bit crowded and Salesforce is the big dog and lots of second tier but who’s a good fit for Twilio?
- brandnewlow 6y ago
  Intercom
  - runako 6y ago
    +1 fits perfectly with the contact center features in Twilio (in addition to messaging etc.).
  - dd36 6y ago
    Intercom needs SMS integration badly.
- danpalmer 6y ago
  Intercom already mentioned may be a bit big. There’s also Vero and Iterable that I’ve used. Iterable was pretty terrible and we ended up replacing it with in house tooling, Vero has been really great and we’re investing more in our Vero setup.
  - tomnipotent 6y ago
    While Intercom offers a great messaging feature set, it's far from being a complete CRM. Many other potential targets with more complete offerings.
- bengale 6y ago
  Pipedrive?
- joshjdr 6y ago
  Airtable
m00x 6y ago
Not really. It's not one of the top 10 most popular destination by either event volume or counts.
shostack 6y ago
Yeah, it's pretty interesting as somewhat of a "bottoms up" approach vs the Salesforce approach. I swear there's some law for these sorts of things where they inevitably end up as a marketing automation platform.
- deleted 6y ago
  [deleted]
soumyadeb 6y ago
Segment published a report on tool usage. "SMS and Push" was @ 12% and was not in the top-10. Even in the "SMS and Push", there was Braze/Iterable etc but no Twillio. https://segment.com/blog/customer-data-platform/ https://segment.com/blog/customer-data-platform/ This is not surprising. The personalized SMS/push notification use cases (for which you need Segment data) are commonly implemented via marketing platforms (like Braze etc) as opposed to directly via Twillio. I think this was the other way around. Twillio is powering a lot of these new age marketing automation tools. Instead of just being at the infrastructure layer, it wants to go up the stack and own the marketing applications. Sendgrid and now Segment acqusitions are part of the same strategy. They did the same thing for the contact center (call center) software space. Lot of the cloud contact center companies were using Twillio and now they launched their own contact center product. That has been one of the key drivers in their 3x increase in valuation in the last 1 yr. https://www.twilio.com/use-cases/contact-center https://www.twilio.com/use-cases/contact-center Segment's partners like Braze etc should be worried.
- agustif 6y ago
  It's a bit like Amazon with it's branded meatspace products or AWS properties which can be directly sourced/inspired by by their own down-stream / customer data. They don't even need to look into traffic, just look at your best/top paying customers, and copy them Sigh! At least Twilio buys Segment, not just copies it I guess..

deleted 6y ago

[deleted]

rubyfan 6y ago

Who’s a likely candidate for CRM acquisition? Seems like the space is a bit crowded and Salesforce is the big dog and lots of second tier but who’s a good fit for Twilio?

brandnewlow 6y ago
Intercom
- runako 6y ago
  +1 fits perfectly with the contact center features in Twilio (in addition to messaging etc.).
- dd36 6y ago
  Intercom needs SMS integration badly.
danpalmer 6y ago
Intercom already mentioned may be a bit big. There’s also Vero and Iterable that I’ve used. Iterable was pretty terrible and we ended up replacing it with in house tooling, Vero has been really great and we’re investing more in our Vero setup.
- tomnipotent 6y ago
  While Intercom offers a great messaging feature set, it's far from being a complete CRM. Many other potential targets with more complete offerings.
bengale 6y ago
Pipedrive?
joshjdr 6y ago
Airtable

m00x 6y ago

Not really. It's not one of the top 10 most popular destination by either event volume or counts.

shostack 6y ago

Yeah, it's pretty interesting as somewhat of a "bottoms up" approach vs the Salesforce approach. I swear there's some law for these sorts of things where they inevitably end up as a marketing automation platform.

deleted 6y ago
[deleted]

soumyadeb 6y ago

Segment published a report on tool usage. "SMS and Push" was @ 12% and was not in the top-10. Even in the "SMS and Push", there was Braze/Iterable etc but no Twillio. https://segment.com/blog/customer-data-platform/ https://segment.com/blog/customer-data-platform/ This is not surprising. The personalized SMS/push notification use cases (for which you need Segment data) are commonly implemented via marketing platforms (like Braze etc) as opposed to directly via Twillio. I think this was the other way around. Twillio is powering a lot of these new age marketing automation tools. Instead of just being at the infrastructure layer, it wants to go up the stack and own the marketing applications. Sendgrid and now Segment acqusitions are part of the same strategy. They did the same thing for the contact center (call center) software space. Lot of the cloud contact center companies were using Twillio and now they launched their own contact center product. That has been one of the key drivers in their 3x increase in valuation in the last 1 yr. https://www.twilio.com/use-cases/contact-center https://www.twilio.com/use-cases/contact-center Segment's partners like Braze etc should be worried.

agustif 6y ago
It's a bit like Amazon with it's branded meatspace products or AWS properties which can be directly sourced/inspired by by their own down-stream / customer data. They don't even need to look into traffic, just look at your best/top paying customers, and copy them Sigh! At least Twilio buys Segment, not just copies it I guess..