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Cognitive biases and principles that affect UX
- jamesonicklaus 6y agoI was using wikipedia most of the time, but now this is next level.
- 31337 6y agoScholarPedia has lots of materials regarding these topics. Suggest you pay a visit
- danbenoni 6y agoThanks James! And thanks for sharing 31337. Never heard of ScholarPedia, just took a look. I know what James was referring to (a list of biases), but I couldn't find that on ScholarPedia. I also tried a dozen queries with individual cognitive biases and couldn't find most. Is there a sub-category that I missed?
- 31337 6y agoScholarpedia works differently than Wikipedia for searches. You need to figure the categories for each since they are mostly academic writings. For individual cognitive biases, You can have a look at Behavioral Operations by Stephanie Eckerd and Elliot Bendoly " In particular, cognitive psychology addresses (among other things) an individual's decision-making biases and use of heuristics as an attempt to overcome bounded rationality. "
- danbenoni 6y agoOh, got it. Thanks!
- petewailes 6y agoIt's ironic that this is the same site which created https://growth.design/case-studies/trello-user-onboarding/ https://growth.design/case-studies/trello-user-onboarding/ Which is probably the least user-friendly thing I've come across in a while.
- danbenoni 6y agoHey Pete, sorry to hear you had trouble viewing our comic book case studies :/. Was it the slide format that threw you off?
- petewailes 6y agoPretty much. I suspect I may be a minority, but I'd rather just have a really good case study in text format, with images where appropriate, rather than having to keep clicking through with cute visuals. It feels to me a bit like it's cheapening the content by putting it into that context. It's like watching an anime version of Pride and Prejudice; I'm sure there's an audience for it, but I'm not it, and it feels cheap. EDIT Having thought about this a little more, it also feels like the analysis is more shallow than I think it actually is, due to the presentation context.
- danbenoni 6y agoSure thing! Totally respect your opinion Pete. I really believe in radical candor. To give a bit of context, most people signup for our content specifically for the case study format (including, surprisingly, Fortune 500 execs). Tech scale-up product leaders tend to use it as a resource for internal education. (They tend to use the keyboard navigation though, not their mouse, the clicking is indeed tedious!) With that said, we also know that many people prefer long form text—which is totally fine. The good news is that there's no shortage of Medium posts for that! Thanks for your feedback again Pete. Cheers.
- aabbcc1241 6y agoI'm not awared it supports keyboard navigation. Edit: there is hint to use keyboard on the trello case study, but the hint isn't visible (if any) on the tinder case study.
- danbenoni 6y agoOh that's odd. Are you referring to /case-studies/tinder-monetization/ ? It is visible on my side (incognito mode)… I'll look into it. Thanks for the heads up.
- kristopolous 6y agoThis feels like I'm being led to an eventual sales pitch. I don't think it is on deeper investigation, but it sure rubs me as the entry to a funnel.
- danbenoni 6y agoWe don't have any product to sell :/. We've been creating case studies for 15 months for people in 120 countries. All for free. The community has been asking us to build more even though we're strapped for time. The only way we could make that happen is if we start a premium subscription for those interested (but keep a foundation of free content of course). *edit: typo and clarification
- drozak 6y agoPremium subscriptions are your product. If that's not something you're comfortable being honest about, I question the depth of your domain expertise in the areas for which your seeking "donations" to support.
- hiidrew 6y agoLove your case studies, thanks for sharing this.
- danbenoni 6y agoThat's very kind, thanks Drew! :) Since we're only two indie hackers, honestly it was an insane amount of work to map the product examples and design the page. It's a good thing we found the work of Buster Benson a few days before we published. That allows us to split the biases in the four categories that he found. (Buster deserves a MAJOR kudos for that. His research summary was brilliant.)
- pdubs1 6y agoI find this resource extremely valuable and useful! Thanks for putting it together! Saved in my dev journal :)
- abdullahkhalids 6y agoWhat do you think are the the ethical concerns around using these design principles to almost manipulate visitors of a website into buying stuff?
- danbenoni 6y ago100% Abdullah. Behavioral psychology should be used for good. We've been in touch with Nir Eyal for a bit now. He wrote "Hooked", but quickly realized that the ethical side of behavioral psychology was misunderstood completely and started to focus his efforts there. We asked him for a quote because we believe this is extremely important (just Ctrl-F "Eyal" on the page you should find it). We also really like his "regret test" regarding the ethical side of behavioral design. It comes down to answering: "If users knew everything the product designer knows, would they still execute the intended behavior? Are they likely to regret doing this?" Side note: As for us, we don't believe in "growth for the sake of growth". We define "growth by design" as a process at the intersection of Growth (a scientific method to improve) and Design (a human-centered process used to solve problems). It involves crafting meaningful experiences at scale so that an organization can exceed its business goals while delighting their customers. We talk about this and our vision on our /about page if you're interested! On that note, you make me realize we should probably add something regarding this in the conclusion. Great idea, cheers Abdullah!
- gnicholas 6y ago> He wrote "Hooked", but quickly realized that the ethical side of behavioral psychology was misunderstood That’s a charitable interpretation. He wrote a book about how to make products addictive (subtitle: How To Make Habit-Forming Products), then when the inevitable backlash came he got on that bandwagon and wrote a book to teach people how to be Indistractable (in a world filled with products designed to be habit-forming).
- drozak 6y agoThank you for your service.
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- RivieraKid 6y agoOne of the nicest and most unique designs I've seen recently, well done. I'm just reading "Thinking, Fast and Slow" and several of those principles are talked about in the book.
- danbenoni 6y agoThanks, that's really appreciated. Yeah, Kahneman is a legend in that area indeed. Huge influence in the behavioral sphere. Another nice read (althought much lighter) that is covering many biases as well is "You are not so smart" and "Super Thinking" (already linked in the article).
- chrisweekly 6y agoSee also "Hare Brain, Tortoise Mind"
- cosmotic 6y agoIronic the site has such a bad UX. Emoji make it hard to read; all the information is pointlessly in collapsing boxes, it has screwy animations and scrolling, crazy hover effects, bad zoom (it's blurry), silly checkmarks instead of bullet points...
- psweber 6y agoRemoving the emojis in the ordered list at the top would be really helpful. My brain wouldn't let me properly read that simple list with them there. I get that they are trying to introduce the way-finding anchor link piece, but it really gets in the way of the content.
- danbenoni 6y agoHey psweber, thanks for the feedback. You're right. We checked our stats and barely 5% of people clicked on one of the pills at the top (under the list). We just revised our intro and removed the colored pills. They were indeed a duplicate of the list. That'll be 50% less emojis and less color overload. Cheers,
- psweber 6y agoRight on!
- falafel 6y agoIt is indeed ironic. I was initially interested in the content, but I closed the site in less than a minute after getting frustrated by the emojis, blurry text and annoying sidebar and header animations when scrolling. I remember another site with similar content and also pretty annoying UX: https://lawsofux.com https://lawsofux.com I'd take a long markdown document with a table of contents over this any day. I'm still interested in reading about these UX principles though. Is there another alternative, easier to read resource?
- danbenoni 6y agoHey falafel, a popular alternative is https://en.wikipedia.org/wiki/List_of_cognitive_biases https://en.wikipedia.org/wiki/List_of_cognitive_biases . Hope that helps!
- yellowapple 6y agoIf you're gonna ask a quiz question, it helps if the topic to which that question pertains has more to it than "coming soon".
- mortenjorck 6y agoThis is really nice, and the collection of practical examples is what makes the content here shine. Presentationally, the emoji are maybe a little overrepresented, but some of the pairings are amusingly clever. Apparently some here don't appreciate the use of progressive disclosure for the navigation, but for content of this length, it's an appropriate alternative to navigating to a new page. The one thing I'd suggest is limiting the expand/collapse interaction to one open at a time. There isn't really any advantage to having multiple open at once as there isn't a use case for comparing between open boxes, and keeping everything else collapsed makes exploring the index simpler.
- danbenoni 6y agoThanks Morten! Great feedback. You actually understood exactly what we tried to achieve with that progressive disclosure and management of cognitive load ;). It's the #1 positive feedback we get from the people who use this page. We did quite a bit of user research with different cohorts of people before we released this list. We originally considered auto-closing the other panels when you open a new one (!), but beta testers mentioned that it was convenient to compare two elements or to Ctrl-F through some stuff that saw a few tiles back. So I guess we had the same thought process, but our beta tester descoped that need for us. So we launched that MVP without it. I'll definitely keep an eye on the feedback (and comment section) if more people raise that concern. We intend to update that page regularly. Cheers! PS: One of the UX hacks that I added though is scrolling back to the top of your active tile when you close it to avoid losing your anchor. With that said, even that was a bit limit for my JS skills (I'm far from a dev, merely a curious person).
- bogdanoff_2 6y agoI'm having a hard time filtering the information with all those pictures, animations, pop ups, curvy lines and huge text.
- GloriousKoji 6y agoSame here. I'm surprised how jarring the emjoi's are to my focus.