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Show HN: Milkshake – Make Websites from a Phone

267 points by collistaeed 7y ago

greatNespresso 7y ago
Had a similar idea, but did not think of leveraging Insta for this, really smart ! What about the pricing for this ?
- collistaeed 7y ago
  Thank you!! Pricing wise, we've been thinking to delay until we see traction. The cost of hosting the sites is fairly trivial because they are static output, which means we can let it grow for a while before introducing some kind of paid something (extra cards, or extra looks, or domains).
  - PNWChris 7y ago
    @paid extras: analytics! People love their likes and views, at a modest price it would be an easy sell. PS: Super cool app and execution
    - collistaeed 7y ago
      Yes! And I think there's some interesting experimentation to be done between 'integrate Google Analytics' versus, make a really dead simple analytics / stats tool. I'm used to GA so assume people understand it, but it's actually quite a confusing thing if you step back and assume you know nothing about how the internet plumbing works :)
      - steeveblack 7y ago
        I would pay to have "made with - milkshake" removed. Maybe $5 maximum but, yep.
exolymph 7y ago
Cool idea! You should do some influencer marketing :)
- collistaeed 7y ago
  Thanks exolymph - that's our plan!! :)
baby_wipe 7y ago
There's a YC company who seemed to create something similar. https://itunes.apple.com/us/app/universe-website-builder/id1211437633?mt=8 https://itunes.apple.com/us/app/universe-website-builder/id1...
- collistaeed 7y ago
  Yes! universe are trailblazers! They’ve taken a different paradigm approach, but a pretty neat one :)
matthewhartmans 7y ago
This looks awesome!! Well done!!
- collistaeed 7y ago
  Thanks Matt! (very pumped that it's on HN's homepage :-)
artpop 7y ago
I saw a talk of yours on side projects. It was pretty inspiring. Did you build this with those same principals?
- collistaeed 7y ago
  Oh yay!!! I was super nervous giving that talk, but I do love side projects. This one is a mix. I have a side project running an Instagram account so had seen first hand a lot of the needs you run into with a single link in bio, plus all the different neat linking solutions (shout out to another Australian company - Linktree!). So when it came up in Dec that we were thinking of an angle on the website market, and our marketer suggested we think about Instagram, it all clicked. (stoked that someone remembers that talk :)
- fatfox 7y ago
  Can you share the link? :)
  - collistaeed 7y ago
    Sure thing! It's at: https://www.youtube.com/watch?v=lwWEc4PhmJI https://www.youtube.com/watch?v=lwWEc4PhmJI (14 views ... was a popular talk :-D
    - fatfox 7y ago
      thx!
Y_Y 7y ago
Posts saying "wow, coolest ever, bye" are about as constructive as posts saying "boo, shit". For what it's worth I think it's long overdue that there was a good way to produce actual websites for those who only have/use phones. As far as I can tell though, this is much more limited in scope.
- collistaeed 7y ago
  Thanks Y_Y it is definitely quite limited at the moment, and intentionally so. We wanted to scope down to something we could pull together and launch as a team who'd never made an iOS app before and wanted to get out to market to validate before getting too excited about patting ourselves on the back. Hopefully from here we can iterate to a bigger scope (without overblowing it :-)
ronilan 7y ago
This is high quality product that produces high quality media and, most importantly, it is a breeze to use (proof: https://msha.ke/ronilan/ https://msha.ke/ronilan/) However, “Make Websites from a Phone” is an illusive target. I’ve had a startup circa 2013 with a somewhat similar focus. It got to a working MVP (sort of) and VC term-sheet before it imploded. All that’s left is this video (https://vimeo.com/68029789 https://vimeo.com/68029789). There have been multiple other teams/products trying to crack the same nut, generally without success, or with success that is significantly smaller than what the desktop platforms (wix, strikingly etc.) have had in same time period. The “You Only Link Once” and Instagram focus are a smart angle. Hope this one flys.
- Nullabillity 7y ago
  Have you tried opening the page from a desktop browser? It's just stuck in a tiny phone-sized box..
  - collistaeed 7y ago
    :-) Yes that's intentional, we've started life completely focused on mobile and Instagram (which is broadly only used on mobile). It means that we get to try to focus on making one experience strong. That said, ultimately the user is providing data which is independent of the look, so evolving a desktop variant is totally doable. We're (currently) keen to not necessarily run towards traditional responsive design. The reason being that you have a lot of design consequences / unintentional visual limitations - it's one of the reasons a lot of websites kind of look the same, especially from website builders and tools (they go heavy on block layouts to make it easy to deal with responsive). All that said, it's iteration 1, and our launch is really a 'beta' launch more than anything.
    - gknoy 7y ago
      If you constrained the width to phone dimensions, but did not constrain the vertical space as much, it would keep similar flavor but be more appealing on non-mobile.
deleted 7y ago
[deleted]
mherrmann 7y ago
Does your milkshake bring all the boys to the yard?
rubicon33 7y ago
Honestly surprised there's a "need" for this. This is the kind of thing I would shoot down as a business idea, simply from the standpoint of - nobody needs that. I'm obviously wrong as there are successful examples like universe out there. But boy does it show me that I'm often completely detached from the consumer in these instances.
- collistaeed 7y ago
  Fwiw I can remember a time when I was like "Why on earth would anyone want Squarespace when they can host their own site!?" These days I try to assume I probably don't understand! For the start of this product, we had a Design Sprint where we came up with the idea, and then brought in real Instagram users to test the idea on (with very lowfi prototypes) befor actually building!
  - dvtrn 7y ago
    These days I try to assume I probably don't understand! We could learn so much more in life and have such better interactions if this were the default condition going into the unknown. “Maybe there’s something here to be learned”
  - mywittyname 7y ago
    The number of businesses which need hosting is larger than those who are capable of self-hosting. So Squarespace makes obvious sense. Through that lens: is the number of businesses/people that need a website builder greater than the number of them with access to a desktop computer? For the US, I'd say no. But in Asia I can see this being the case.
- throwaway66666 7y ago
  I mostly agree with you, but this part is what sells it to me "Turn your link in bio into an Insta website." I could see that catching up, though it would still of course be a limited audience. And also that they did such a nice job with the design and the branding. Would be easier to be more critical if it didn't look that nice.
Liquidor 7y ago
From the Terms: "You must be 13 years or over to create a Milkshake account. If you are under 18 years of age, you will need the permission of a parent or legal guardian (who is at least 18 years of age) to create a Milkshake account." Seeing that Instagram only requires the age of 13, I wonder if teens will actually bother with permission from their parents/guardians to use Milkshake. Or is this something that will only be enforced after being revealed as under 18? And why 18?
- HNLurker2 7y ago
  >Seeing that Instagram only requires the age of 13, That sounds wrong though
  - Liquidor 7y ago
    > >Seeing that Instagram only requires the age of 13, > That sounds wrong though In what way?
  - zrobotics 7y ago
    It isn't though. For children under 13, COPPA [0] imposes additional requirements,so most sites have similar terms in their policies. From Instagram's terms of use [1], "You must be at least 13 years old". [0] https://www.socalinternetlawyer.com/legal-requirements-social-media-websites/ https://www.socalinternetlawyer.com/legal-requirements-socia... [1]https://help.instagram.com/478745558852511/ https://help.instagram.com/478745558852511/
- Thinkx220 7y ago
  I think the terms of service is probably just written that way to avoid liability.
wolco 7y ago
Was hoping for a codeeditor with sftp but neat project for the masses.
- rchaud 7y ago
  The target audience for this are likely to use off-the-shelf solutions as much as possible. Apps like Adobe Spark make that clear; while Illustrator and InDesign are superior choices for the professional, IG is all about speed and frequency of posting. So Adobe Spark lets you grab pre-made, somewhat professional looking templates abd make basic edits to colors and typography. It's a much faster and less rigorous workflow than what a designer would go through to create pro content for IG/Twitter.
emdowling 7y ago
You need to get this on Android. For the majority of iOS users, they have access to a larger screen so will prefer creating on that. The problem this solves is less pronounced. But for emerging markets, their Android phone is the first and only access to the internet. Designing a website on a phone isn’t a novelty, it’s the only way they’ll ever move beyond social media profiles to establish an online presence.
- collistaeed 7y ago
  Agree completely! We have a spike this week to look at the work to roll out an Android version. That said, we also need to weigh up the roadmap overall and tradeoffs of what the iOS app users need out of the gates
  - emdowling 7y ago
    I would almost be tempted to drop iOS. The holy grail for a product is to find the problem you can provide a 10x better solution to. I wonder if you’ll ever be able to be 10x better for creating a website for the vast majority of iOS users. But I would bet a lot of money that you can be 10x better for a majority of Android users. Earning revenue from that market is harder, but it’s not an insurmountable challenge. Anyway, you know what’s best for your product. Great work on what you’ve done so far.
  - whalabi 7y ago
    Curious, why didn't you guys decide to use a cross platform framework?
ignoramous 7y ago
Congrats. This looks great. I had wished for something similar not a long while ago [0], and I'm really looking forward to using it. In Asia esp, commerce over IM apps is huge. So, the only suggestion I'd like to give (without having used it) is that is it possible to make it so simple that folks could create websites from messaging apps like WhatsApp? [0] https://news.ycombinator.com/item?id=19772719 https://news.ycombinator.com/item?id=19772719 PS With Firefox+uMatrix I'm unable to view the video on your landing page. Just thought you should know if you choose to fix it.
- collistaeed 7y ago
  That's a cool idea! I will give that some mulling with the team! (And thanks for the bug report, will get it sorted)
V-2 7y ago
The very first thing I got to see on the website: the "Watch this" link obscured by the down arrow, and thus unclickable on my 1920x1080 laptop screen. This is not the first impression you want to give, especially when the product itself is about design, of all things.
malinens 7y ago
This is how I started programming. There were many mobile site builders in WAP era. I did not have my own PC and it was easiest way to build something as alternative would be to go to library. Good times. It's nice this stuff is re-born. This can be starting point for Young folks in programming!
villgax 7y ago
Need to create Android apps too on the go!
meerita 7y ago
Sorry, but where is the value on this project? Only 2 screens, one that has your profile photo and some description with a style on it and another screen with the same link to go back to Instagram. I find this surprisingly useless but I wish you luck on your project, i hope to be wrong.
bvrlt 7y ago
It's free. What's the business model?
- tantalor 7y ago
  Probably the same as instagram itself: incessant, vapid marketing to teenagers
ricardobeat 7y ago
No example sites to browse on mobile, other than a video (?)
chdaniel 7y ago
Wish you nothing but the best. Made an aggregator website in literally 10 clicks as I was on the toilet. Will share it on my story Just my $0.02 — $9/mo and it's a done deal... Later.com offers that linkin.bio which starts from their $19.90/mo plan (I use Buffer though for my agency's marketing contracts) This one's super lightweight, can probably be optimised (if it isn't already) to be even more lightweight. Fantastic. Join us at Reddit.com/r/saas (I'm a moderator there) and tell us the story — anything u need, let me know
- airstrike 7y ago
  Assuming the target segment for this product really is "Instagram users who want a link in their bio" per someone else's comment in this thread, I'd price it $1.99/mo for limited concurrent users / bandwidth $9.99/mo for premium with """unlimited""" users / bandwidth
teamski 7y ago
Milkshake as a product and company looks well executed. However, I wonder if these website builders are a fallacy. If you make money with your business get a team building your custom site, if not just put your opening times right on Google Business without having a website. A half-baken website also done with a builder is still work and if nobody drives by, why the hassle? And most builders I know still have subpar mobile responsiveness. How is Milkshake in this regard? Are there any examples?
- cube00 7y ago
  Having a site on a domain you own is critical as an anchor, if you only list on third party sites and for whatever reason they take your listing down your business evaporates overnight.
tomerbd 7y ago
Where do you host the generated web site?
kabacha 7y ago
This is a such a weird niche. Personally I love "business card" websites but I feel that this is not a correct way to approach this. Why stick with this weird format instead of some responsive grid/flex design? Why only limit to two slide pages? It seems like you guys reinventing wheel here and burdening yourself with unecessary restrictions. I swear the first person to adapt hugo/lektor/pelican for casual mobile markets will strike gold. It's a static website that you can charge like 2$/month and still have a 90% profit margin. Sorry if I come out negative but Milkshake looks a bit of a wasted opportunity here.
- rchaud 7y ago
  Because almost nobody browses Instagram from a desktop website. IG themselves discourage it by providing a gimped experience on web. So there is a 90%+ chance that anybody clicking on the link in the IG bio is already on a mobile device.
- oshea 7y ago
  Curious why you think adapting huge/lektor/pelican to mobile is an opportunity. Mobile app for wordpress seems to do the job quite well. You can create a site, add pages, add posts, pick a theme, publish etc without needing a desktop. Maybe your point is that something that's a static backend could compete aggressively on price vs something like wordpress? Are people trying / needing to publish on casual mobile envs?
saagarjha 7y ago
I don’t have much to say about the your project itself, but I thought I’d let you know that Milkshake profiles don’t scroll right in mobile Safari–you can’t tap on the top of the screen to get the page to scroll.
BtM909 7y ago
You've had a good opportunity with your short URI. Now it doesn't "pronounce" as Milkshake. If this makes sense, grab the domain, otherwise let me know
- uxcolumbo 7y ago
  what do you mean? msha.ke is shorter than milksha.ke Or were you thinking of another domain?
bennythomson 7y ago
The homepage is gorgeous! I certainly trust it to make a good website. Good luck!
dhogan 7y ago
This looks really solid. I can see it getting big. Good luck!
hyperpallium 7y ago
\tangent Can you serve a website from your phone? My mobile data provider seems to block incoming packets... (but I can receive if initiated from my phone (as in ftp), so maybe it's just that my IP address isn't known?) I couldn't work it out.
- rohan1024 7y ago
  Yes you can. You might be behind NAT what this means is your public IP address is being shared with 100s of other users so for the outside world there's no way to reach you. If you are on IPV6 you most probably will have public unique IP and should be able to access a website hosted on phone without any issue. ISP might not be explicitly blocking incoming packets. NAT was a necessary evil that we needed when we had limited address space. We should move to Ipv6 as early as possible and kill NAT. I think that will open up tonne of opportunities.
desireco42 7y ago
You might be interested to check: https://carrd.co/ https://carrd.co/ Been here forever, fantastic to use with or without phone :).
IloveHN84 7y ago
What about an Android version?
davidu 7y ago
Another approach to this (doing quite well): https://onuniverse.com/ https://onuniverse.com/
gameguy43 7y ago
Messaging feedback: try leading with the imagery in your video (i didn't play the video until reading the whole page and still not understanding what the product was): - shot of instagram profile page, with highlighted link to website - shot of what that website looks like "oh, that's what this is for." and maybe even more specifically: why do you need one of these? so you can sell shit. In hindsight, I see how "Insta website" was trying to convey this, but it wasn't clear to me that "Insta" was referring specifically to Instagram /directly/--I thought it was just millenial-hip short of "instant." And "turn your link in bio into" I at first parsed as "turn your linkedin bio into." Then I was like "oh I guess that's not a typo" but I still wasn't sure which bio it was referring to and it seemed like odd phrasing. Then I hit "Pick a card. Cards are..." and was like "ugh, yep, this is very much a hip app thing i'm not going to understand." instead of leading with a vocab word and then defining it, just skip the vocab word and use its definition. "Pick a page template. Visitors can swipe between your pages just like an instagram story." (obviously, i'm an old soul and don't really understand instagram. maybe "card" is already more familiar than "page" for instagram folks?) good luck.
matt2000 7y ago
Great idea! Very smart to focus it on building profile pages for Instagram users, then it's a focused use case rather than the general "make a website." One suggestion: I found the whole term "Insta website" to be more confusing than helpful. I think of Insta as short for Instagram so it confused me to keep seeing it in another context. Honestly, I don't think you even need to define that term. Just focus on the benefits and why the user, as an Instagram user, should want a great page linked on their profile. "Get a profile page like all the top influencers...", "Grow your other social profiles...", etc. Just a suggestion, hope the idea works out!
pembrook 7y ago
Couldn’t help but laugh reading some of the comments here saying they “don’t get it” or “why doesn’t it have X feature only a developer or small business would care about?” Every wannabe influencer on instagram (literally millions of people globally) is going to want one of these—-especially given the design aesthetic that hits the target market right between the eyes. We’re talking about 17 yr old kids here, not enterprise customers. The lower the friction and the more simple it is, the better. This is going to take off like crazy and I’m both jealous I didn’t make it first and also sad that I’m not an investor.
- therealdrag0 7y ago
  Yep. My first thought was "Genius". It's like selling shovels to gold prospectors.
- Moru 7y ago
  I'm just afraid Instagram will find a way to block it if it eats into their profits. Most companies don't like when you try to get around their money maker. And yes, I also thought you meant instantaneous homepage creation :)
person_of_color 7y ago
This is prime for Zucquisition. Congrats.
nercht12 7y ago
The site doesn't load well for me. Too much JS maybe?

267 points by collistaeed 7y ago

greatNespresso 7y ago

Had a similar idea, but did not think of leveraging Insta for this, really smart ! What about the pricing for this ?

collistaeed 7y ago
Thank you!! Pricing wise, we've been thinking to delay until we see traction. The cost of hosting the sites is fairly trivial because they are static output, which means we can let it grow for a while before introducing some kind of paid something (extra cards, or extra looks, or domains).
- PNWChris 7y ago
  @paid extras: analytics! People love their likes and views, at a modest price it would be an easy sell. PS: Super cool app and execution
  - collistaeed 7y ago
    Yes! And I think there's some interesting experimentation to be done between 'integrate Google Analytics' versus, make a really dead simple analytics / stats tool. I'm used to GA so assume people understand it, but it's actually quite a confusing thing if you step back and assume you know nothing about how the internet plumbing works :)
    - steeveblack 7y ago
      I would pay to have "made with - milkshake" removed. Maybe $5 maximum but, yep.

exolymph 7y ago

Cool idea! You should do some influencer marketing :)

collistaeed 7y ago
Thanks exolymph - that's our plan!! :)

baby_wipe 7y ago

There's a YC company who seemed to create something similar. https://itunes.apple.com/us/app/universe-website-builder/id1211437633?mt=8 https://itunes.apple.com/us/app/universe-website-builder/id1...

collistaeed 7y ago
Yes! universe are trailblazers! They’ve taken a different paradigm approach, but a pretty neat one :)

matthewhartmans 7y ago

This looks awesome!! Well done!!

collistaeed 7y ago
Thanks Matt! (very pumped that it's on HN's homepage :-)

artpop 7y ago

I saw a talk of yours on side projects. It was pretty inspiring. Did you build this with those same principals?

collistaeed 7y ago
Oh yay!!! I was super nervous giving that talk, but I do love side projects. This one is a mix. I have a side project running an Instagram account so had seen first hand a lot of the needs you run into with a single link in bio, plus all the different neat linking solutions (shout out to another Australian company - Linktree!). So when it came up in Dec that we were thinking of an angle on the website market, and our marketer suggested we think about Instagram, it all clicked. (stoked that someone remembers that talk :)
fatfox 7y ago
Can you share the link? :)
- collistaeed 7y ago
  Sure thing! It's at: https://www.youtube.com/watch?v=lwWEc4PhmJI https://www.youtube.com/watch?v=lwWEc4PhmJI (14 views ... was a popular talk :-D
  - fatfox 7y ago
    thx!

Y_Y 7y ago

Posts saying "wow, coolest ever, bye" are about as constructive as posts saying "boo, shit". For what it's worth I think it's long overdue that there was a good way to produce actual websites for those who only have/use phones. As far as I can tell though, this is much more limited in scope.

collistaeed 7y ago
Thanks Y_Y it is definitely quite limited at the moment, and intentionally so. We wanted to scope down to something we could pull together and launch as a team who'd never made an iOS app before and wanted to get out to market to validate before getting too excited about patting ourselves on the back. Hopefully from here we can iterate to a bigger scope (without overblowing it :-)

ronilan 7y ago

This is high quality product that produces high quality media and, most importantly, it is a breeze to use (proof: https://msha.ke/ronilan/ https://msha.ke/ronilan/) However, “Make Websites from a Phone” is an illusive target. I’ve had a startup circa 2013 with a somewhat similar focus. It got to a working MVP (sort of) and VC term-sheet before it imploded. All that’s left is this video (https://vimeo.com/68029789 https://vimeo.com/68029789). There have been multiple other teams/products trying to crack the same nut, generally without success, or with success that is significantly smaller than what the desktop platforms (wix, strikingly etc.) have had in same time period. The “You Only Link Once” and Instagram focus are a smart angle. Hope this one flys.

Nullabillity 7y ago
Have you tried opening the page from a desktop browser? It's just stuck in a tiny phone-sized box..
- collistaeed 7y ago
  :-) Yes that's intentional, we've started life completely focused on mobile and Instagram (which is broadly only used on mobile). It means that we get to try to focus on making one experience strong. That said, ultimately the user is providing data which is independent of the look, so evolving a desktop variant is totally doable. We're (currently) keen to not necessarily run towards traditional responsive design. The reason being that you have a lot of design consequences / unintentional visual limitations - it's one of the reasons a lot of websites kind of look the same, especially from website builders and tools (they go heavy on block layouts to make it easy to deal with responsive). All that said, it's iteration 1, and our launch is really a 'beta' launch more than anything.
  - gknoy 7y ago
    If you constrained the width to phone dimensions, but did not constrain the vertical space as much, it would keep similar flavor but be more appealing on non-mobile.

deleted 7y ago

[deleted]

mherrmann 7y ago

Does your milkshake bring all the boys to the yard?

rubicon33 7y ago

Honestly surprised there's a "need" for this. This is the kind of thing I would shoot down as a business idea, simply from the standpoint of - nobody needs that. I'm obviously wrong as there are successful examples like universe out there. But boy does it show me that I'm often completely detached from the consumer in these instances.

collistaeed 7y ago
Fwiw I can remember a time when I was like "Why on earth would anyone want Squarespace when they can host their own site!?" These days I try to assume I probably don't understand! For the start of this product, we had a Design Sprint where we came up with the idea, and then brought in real Instagram users to test the idea on (with very lowfi prototypes) befor actually building!
- dvtrn 7y ago
  These days I try to assume I probably don't understand! We could learn so much more in life and have such better interactions if this were the default condition going into the unknown. “Maybe there’s something here to be learned”
- mywittyname 7y ago
  The number of businesses which need hosting is larger than those who are capable of self-hosting. So Squarespace makes obvious sense. Through that lens: is the number of businesses/people that need a website builder greater than the number of them with access to a desktop computer? For the US, I'd say no. But in Asia I can see this being the case.
throwaway66666 7y ago
I mostly agree with you, but this part is what sells it to me "Turn your link in bio into an Insta website." I could see that catching up, though it would still of course be a limited audience. And also that they did such a nice job with the design and the branding. Would be easier to be more critical if it didn't look that nice.

Liquidor 7y ago

From the Terms: "You must be 13 years or over to create a Milkshake account. If you are under 18 years of age, you will need the permission of a parent or legal guardian (who is at least 18 years of age) to create a Milkshake account." Seeing that Instagram only requires the age of 13, I wonder if teens will actually bother with permission from their parents/guardians to use Milkshake. Or is this something that will only be enforced after being revealed as under 18? And why 18?

HNLurker2 7y ago
>Seeing that Instagram only requires the age of 13, That sounds wrong though
- Liquidor 7y ago
  > >Seeing that Instagram only requires the age of 13, > That sounds wrong though In what way?
- zrobotics 7y ago
  It isn't though. For children under 13, COPPA [0] imposes additional requirements,so most sites have similar terms in their policies. From Instagram's terms of use [1], "You must be at least 13 years old". [0] https://www.socalinternetlawyer.com/legal-requirements-social-media-websites/ https://www.socalinternetlawyer.com/legal-requirements-socia... [1]https://help.instagram.com/478745558852511/ https://help.instagram.com/478745558852511/
Thinkx220 7y ago
I think the terms of service is probably just written that way to avoid liability.

wolco 7y ago

Was hoping for a codeeditor with sftp but neat project for the masses.

rchaud 7y ago
The target audience for this are likely to use off-the-shelf solutions as much as possible. Apps like Adobe Spark make that clear; while Illustrator and InDesign are superior choices for the professional, IG is all about speed and frequency of posting. So Adobe Spark lets you grab pre-made, somewhat professional looking templates abd make basic edits to colors and typography. It's a much faster and less rigorous workflow than what a designer would go through to create pro content for IG/Twitter.

emdowling 7y ago

You need to get this on Android. For the majority of iOS users, they have access to a larger screen so will prefer creating on that. The problem this solves is less pronounced. But for emerging markets, their Android phone is the first and only access to the internet. Designing a website on a phone isn’t a novelty, it’s the only way they’ll ever move beyond social media profiles to establish an online presence.

collistaeed 7y ago
Agree completely! We have a spike this week to look at the work to roll out an Android version. That said, we also need to weigh up the roadmap overall and tradeoffs of what the iOS app users need out of the gates
- emdowling 7y ago
  I would almost be tempted to drop iOS. The holy grail for a product is to find the problem you can provide a 10x better solution to. I wonder if you’ll ever be able to be 10x better for creating a website for the vast majority of iOS users. But I would bet a lot of money that you can be 10x better for a majority of Android users. Earning revenue from that market is harder, but it’s not an insurmountable challenge. Anyway, you know what’s best for your product. Great work on what you’ve done so far.
- whalabi 7y ago
  Curious, why didn't you guys decide to use a cross platform framework?

ignoramous 7y ago

Congrats. This looks great. I had wished for something similar not a long while ago [0], and I'm really looking forward to using it. In Asia esp, commerce over IM apps is huge. So, the only suggestion I'd like to give (without having used it) is that is it possible to make it so simple that folks could create websites from messaging apps like WhatsApp? [0] https://news.ycombinator.com/item?id=19772719 https://news.ycombinator.com/item?id=19772719 PS With Firefox+uMatrix I'm unable to view the video on your landing page. Just thought you should know if you choose to fix it.

collistaeed 7y ago
That's a cool idea! I will give that some mulling with the team! (And thanks for the bug report, will get it sorted)

V-2 7y ago

The very first thing I got to see on the website: the "Watch this" link obscured by the down arrow, and thus unclickable on my 1920x1080 laptop screen. This is not the first impression you want to give, especially when the product itself is about design, of all things.

malinens 7y ago

This is how I started programming. There were many mobile site builders in WAP era. I did not have my own PC and it was easiest way to build something as alternative would be to go to library. Good times. It's nice this stuff is re-born. This can be starting point for Young folks in programming!

villgax 7y ago

Need to create Android apps too on the go!

meerita 7y ago

Sorry, but where is the value on this project? Only 2 screens, one that has your profile photo and some description with a style on it and another screen with the same link to go back to Instagram. I find this surprisingly useless but I wish you luck on your project, i hope to be wrong.

bvrlt 7y ago

It's free. What's the business model?

tantalor 7y ago
Probably the same as instagram itself: incessant, vapid marketing to teenagers

ricardobeat 7y ago

No example sites to browse on mobile, other than a video (?)

chdaniel 7y ago

Wish you nothing but the best. Made an aggregator website in literally 10 clicks as I was on the toilet. Will share it on my story Just my $0.02 — $9/mo and it's a done deal... Later.com offers that linkin.bio which starts from their $19.90/mo plan (I use Buffer though for my agency's marketing contracts) This one's super lightweight, can probably be optimised (if it isn't already) to be even more lightweight. Fantastic. Join us at Reddit.com/r/saas (I'm a moderator there) and tell us the story — anything u need, let me know

airstrike 7y ago
Assuming the target segment for this product really is "Instagram users who want a link in their bio" per someone else's comment in this thread, I'd price it $1.99/mo for limited concurrent users / bandwidth $9.99/mo for premium with """unlimited""" users / bandwidth

teamski 7y ago

Milkshake as a product and company looks well executed. However, I wonder if these website builders are a fallacy. If you make money with your business get a team building your custom site, if not just put your opening times right on Google Business without having a website. A half-baken website also done with a builder is still work and if nobody drives by, why the hassle? And most builders I know still have subpar mobile responsiveness. How is Milkshake in this regard? Are there any examples?

cube00 7y ago
Having a site on a domain you own is critical as an anchor, if you only list on third party sites and for whatever reason they take your listing down your business evaporates overnight.

tomerbd 7y ago

Where do you host the generated web site?

kabacha 7y ago

This is a such a weird niche. Personally I love "business card" websites but I feel that this is not a correct way to approach this. Why stick with this weird format instead of some responsive grid/flex design? Why only limit to two slide pages? It seems like you guys reinventing wheel here and burdening yourself with unecessary restrictions. I swear the first person to adapt hugo/lektor/pelican for casual mobile markets will strike gold. It's a static website that you can charge like 2$/month and still have a 90% profit margin. Sorry if I come out negative but Milkshake looks a bit of a wasted opportunity here.

rchaud 7y ago
Because almost nobody browses Instagram from a desktop website. IG themselves discourage it by providing a gimped experience on web. So there is a 90%+ chance that anybody clicking on the link in the IG bio is already on a mobile device.
oshea 7y ago
Curious why you think adapting huge/lektor/pelican to mobile is an opportunity. Mobile app for wordpress seems to do the job quite well. You can create a site, add pages, add posts, pick a theme, publish etc without needing a desktop. Maybe your point is that something that's a static backend could compete aggressively on price vs something like wordpress? Are people trying / needing to publish on casual mobile envs?

saagarjha 7y ago

I don’t have much to say about the your project itself, but I thought I’d let you know that Milkshake profiles don’t scroll right in mobile Safari–you can’t tap on the top of the screen to get the page to scroll.

BtM909 7y ago

You've had a good opportunity with your short URI. Now it doesn't "pronounce" as Milkshake. If this makes sense, grab the domain, otherwise let me know

uxcolumbo 7y ago
what do you mean? msha.ke is shorter than milksha.ke Or were you thinking of another domain?

bennythomson 7y ago

The homepage is gorgeous! I certainly trust it to make a good website. Good luck!

dhogan 7y ago

This looks really solid. I can see it getting big. Good luck!

hyperpallium 7y ago

\tangent Can you serve a website from your phone? My mobile data provider seems to block incoming packets... (but I can receive if initiated from my phone (as in ftp), so maybe it's just that my IP address isn't known?) I couldn't work it out.

rohan1024 7y ago
Yes you can. You might be behind NAT what this means is your public IP address is being shared with 100s of other users so for the outside world there's no way to reach you. If you are on IPV6 you most probably will have public unique IP and should be able to access a website hosted on phone without any issue. ISP might not be explicitly blocking incoming packets. NAT was a necessary evil that we needed when we had limited address space. We should move to Ipv6 as early as possible and kill NAT. I think that will open up tonne of opportunities.

desireco42 7y ago

You might be interested to check: https://carrd.co/ https://carrd.co/ Been here forever, fantastic to use with or without phone :).

IloveHN84 7y ago

What about an Android version?

davidu 7y ago

Another approach to this (doing quite well): https://onuniverse.com/ https://onuniverse.com/

gameguy43 7y ago

Messaging feedback: try leading with the imagery in your video (i didn't play the video until reading the whole page and still not understanding what the product was): - shot of instagram profile page, with highlighted link to website - shot of what that website looks like "oh, that's what this is for." and maybe even more specifically: why do you need one of these? so you can sell shit. In hindsight, I see how "Insta website" was trying to convey this, but it wasn't clear to me that "Insta" was referring specifically to Instagram /directly/--I thought it was just millenial-hip short of "instant." And "turn your link in bio into" I at first parsed as "turn your linkedin bio into." Then I was like "oh I guess that's not a typo" but I still wasn't sure which bio it was referring to and it seemed like odd phrasing. Then I hit "Pick a card. Cards are..." and was like "ugh, yep, this is very much a hip app thing i'm not going to understand." instead of leading with a vocab word and then defining it, just skip the vocab word and use its definition. "Pick a page template. Visitors can swipe between your pages just like an instagram story." (obviously, i'm an old soul and don't really understand instagram. maybe "card" is already more familiar than "page" for instagram folks?) good luck.

matt2000 7y ago

Great idea! Very smart to focus it on building profile pages for Instagram users, then it's a focused use case rather than the general "make a website." One suggestion: I found the whole term "Insta website" to be more confusing than helpful. I think of Insta as short for Instagram so it confused me to keep seeing it in another context. Honestly, I don't think you even need to define that term. Just focus on the benefits and why the user, as an Instagram user, should want a great page linked on their profile. "Get a profile page like all the top influencers...", "Grow your other social profiles...", etc. Just a suggestion, hope the idea works out!

pembrook 7y ago

Couldn’t help but laugh reading some of the comments here saying they “don’t get it” or “why doesn’t it have X feature only a developer or small business would care about?” Every wannabe influencer on instagram (literally millions of people globally) is going to want one of these—-especially given the design aesthetic that hits the target market right between the eyes. We’re talking about 17 yr old kids here, not enterprise customers. The lower the friction and the more simple it is, the better. This is going to take off like crazy and I’m both jealous I didn’t make it first and also sad that I’m not an investor.

therealdrag0 7y ago
Yep. My first thought was "Genius". It's like selling shovels to gold prospectors.
Moru 7y ago
I'm just afraid Instagram will find a way to block it if it eats into their profits. Most companies don't like when you try to get around their money maker. And yes, I also thought you meant instantaneous homepage creation :)

person_of_color 7y ago

This is prime for Zucquisition. Congrats.

nercht12 7y ago

The site doesn't load well for me. Too much JS maybe?