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Salesforce is buying MuleSoft at enterprise value of $6.5B
- rrggrr 9y agoMakes me wonder if we will see a Zapier IPO soon. It's a crowded space, integration as a service, and in need of consolidation. Zapier doesn't have MuleSofts enterprise street cred because IMHO weak B2B marketing, but the infrastructure is there.
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- johns 9y agoZapier is doing amazing, but it would be a few more years to IPO. They announced 35M in ARR in January. Probably need to get that over 200 to IPO.
- kareemm 9y agoWhere did they announce revenue?
- toomuchtodo 9y agohttp://www.businessinsider.com/zapier-35-million-annualized-run-rate-software-trends-report-2018-1 http://www.businessinsider.com/zapier-35-million-annualized-...
- philipDS 9y agoVery impressive! Annual Run Rate is different from ARR though. Annual Run Rate is probably just taking one (or a few) months, and extrapolate that to a year. Still great progress for having raised to little though.
- deleted 9y ago[deleted]
- toomuchtodo 9y agoAgreed, sharp founding team.
- meritt 9y ago> Annual Run Rate is different from ARR though What exactly does ARR mean if not Annual Run Rate?
- dragonwriter 9y agoAccounting Rate of Return https://www.investopedia.com/terms/a/arr.asp https://www.investopedia.com/terms/a/arr.asp
- drwl 9y agoAnnual recurring revenue
- meritt 9y agoAnnual Run Rate. I'm just adding this for posterity since there 3 completely different yet acceptable definitions of ARR, so telling someone they are "wrong" for not using the same definition as you is a tad silly.
- sweeneyrod 9y agoIt's something that pirates say.
- rrggrr 9y agoThey're not going to get to 200 unless: - Better enterprise marketing. - Increase depth of existing integrations. - Add additional Zapier-hosted zaps. I'm a very happy Zapier user and fan, but my sense is they need to hire a few seasoned senior people to level up. I may be wrong, just my sense.
- murukesh_s 9y ago" It's a crowded space" - Never thought it's that crowded. Wondering who are the major players there..?
- toomuchtodo 9y agoMulesoft, Zapier, Microsoft Flow, Automate.io, Tray.io, Integromat, Workato, PieSync, Dsync, OneSaas, Skyvia Defining "major" is hard, I think. You either select a few big providers for integrations, or you go long tail with hundreds. I think there won't be winner take all, as there are a lot of integration dollars to go around (enterprise, SMB, freelance/individual users, etc), and each integration system has their own moat (Microsoft Flow gets access to everyone using Office cloud products, for example).
- surbas 9y agoFew more: Dell Boomi, Segment.io, Pandium, Infomatica...
- oicu812 9y agoAccording to the Gartner Magic Quadrant[1] Informatica is number one, Dell Boomi is number two and MuleSoft is number three. [1] https://solutionsreview.com/data-integration/whats-changed-2017-gartner-magic-quadrant-for-enterprise-integration-platform-as-a-service/ https://solutionsreview.com/data-integration/whats-changed-2...
- murukesh_s 9y agoIs there any scope for differentiation? We were thinking of entering this space for some time. I felt most of the platforms are spit into two groups - either a glorified IFTTT or sophisticated, Java based systems that demand tremendous learning curve. We are trying to place ourselves somewhere in between with market place for open source components supporting modern stacks like Python, R, Node.js etc.. We were wondering if that would unlock tremendous power to system integrators?
- murukesh_s 9y ago
- mbesto 9y ago> IMHO weak B2B marketing, but the infrastructure is there Two very different product sets. Zapier falls over as soon as you want to bring in customized data structures/flows/etc, which frankly every enterprise biz does. It also doesn't integrate with the big on-premise stuff (SAP/Oracle/etc) in a customizable/graceful way. This is, by the way, not a bad thing.
- acct1771 9y agoThe last part just sounds like social responsibility/good focus.
- rrggrr 8y agoNot at all true. 1. Zapier is very flexible if you're willing to write a bit of Python code. 2. Zapier integrates with really any API that supports webhooks, and even those that don't via a CLI and custom language support. I don't work for Zapier (sadly). But I do use the product every day and have customized it to some pretty unique needs.
- kbos87 9y agoHave you tried using Zapier? They may be facilitating tens of thousands of integrations, but they are painfully basic integrations.
- acct1771 9y agoThat essentially nobody else offers to their target market. At least, from the perspective of their users.
- tixocloud 9y agoI worked with both MuleSoft and Zapier and while Zapier is much easier to use, they only have the basic infrastructure in place. There'a lot more complexity (unnecessary or otherwise) that goes in enterprise integration services. I don't doubt that Zapier can get there but there is still some way to go even on the infrastructure side.
- whoisjuan 9y agoOne year after their IPO? I don't get this. Why didn't they buy it last year paying a premium over the 17 USD a share of their public offering instead of paying a premium over the current 33 USD (or 40 USD I guess)? I don't understand the rationale behind these deals.
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- abakker 9y agoThe price for a reasonable amount of due diligence, market proof, and disclosure.
- philip1209 9y agoCould this be related to the tax law changes?
- stock_toaster 9y agoI was wondering that too. Maybe cash repatriation is at work here?
- adventured 9y agoThat's like asking why didn't Yahoo, Google, Apple, Amazon etc. acquire Netflix after the Qwikster debacle when the stock imploded down to $7.x / share losing ~80% of its value (now $317 / share). As irrational as it sounds (and it is), companies overwhelmingly prefer to chase strength in acquisitions. It makes everything about it look and sound better. They don't care about the cost difference, it's not their money/value being vaporized. They care about protecting their job, so they want positive optics, something that is perceived to move the needle on value.
- ggg9990 9y agoIt’s not irrational. Integrating an acquired knowledge work company is a costly and risky effort in terms of management bandwidth, culture clash, and business model alignment. Unless you are buying pure assets, it rarely makes sense to acquire a questionable company and risk poisoning your own. That’s why most acquisitions are of companies too small to jeopardize the acquirer or healthy enough to be a low risk and worth the effort.
- oicu812 9y agoThis seems strange to me since Salesforce already has an ownership stake in the chief competitor to MuleSoft, Informatica Cloud. Salesforce was one of the four companies that took Informatica private [1] three years ago but it seemed like Salesforce was still treating Informatica, MuleSoft and the other cloud data integration solutions equally. Now if Salesforce fully owns MuleSoft, I expect them to prefer it over the other solutions. It seems like they are cutting their own throat in a bid to gain more data integration revenue, except the other companies will reduce their partnership with Salesforce so the total revenue decreases over time. [1] https://www.theregister.co.uk/2015/08/07/informatica_buyout_closes/ https://www.theregister.co.uk/2015/08/07/informatica_buyout_...
- bobx11 9y agoSeems more likely that they want the database connections than the revenue. Everyone in the Salesforce ecosystem is writing Integrations into other platforms and if they make it easier to ingest data in Salesforce and keep you there it will be more sticky.
- ben_jones 9y agoAs someone who just finished a custom caching solution for Salesforce-backed data I couldn't agree more. There are a number of solutions out there that attempt to mirror salesforce to i.e. Postgres, but they are expensive. Plenty of people want to leave Salesforce but are caught in by the cost of exfiltration. That said Salesforce isn't THAT bad. There are plenty of edge cases, dark spots in documentation, shitty pricing tiers, BUT there's also a lot of cool stuff you can do with it and most of the cool stuff is incredibly well geared for solving common business problems.
- codeulike 9y agoSalesforce deserve a lot of credit for staying online for 15 years or so while upgrading and expanding the platform every six months, while minimising breakage to customers' customisations. Imagine how most projects would look if you tried that, the developers would usually want to scrap it and re-write after 18 months or so.
- nodesocket 9y ago$MULE is up 22% on this news.
- totalZero 9y agoAs it should be. The deal spread seems kind of wide, though. I wonder why.
- Bombthecat 9y agoWhat will happen to there API Management System?
- sb8244 9y agoI think that MuleSoft is a really great business, although I wouldn't use it personally just due to not being in the right industry. For back-office environment with tons of point 2 point integrations, it just seems to make sense. Business model is good. Once you're in, going out is really tough. This is exactly like the SFDC app cloud.
- tootie 9y agoI'm in the right business and I still don't understand why I'd ever need this kind of software.
- rhacker 9y agoI think its one of those things where it could be optional but when you're using it it's like hey it's nice that we have that ability here... that said it's gone a bit beyond it's architectural hey-day now that we have containers and infrastructure as code in general, but it will have it's customer base for years to come.
- niftich 9y agoWell, the promise is a kind of drag-and-drop [1], mix-and-match [2], transform these data fields this way, make a decision off of these other data fields, and ship it there kind of integration. Extra points for having a Store for others' components [3], and optionally doing it in the Cloud [4]. Their site has been tailored to convert executive-types on every buzzword, from Microservices [5] to DevOps [6] to Mobile [7]. Whether this works out is entirely dependent on your org: it still requires competent people wiring up things -- much to management's chagrin -- but it can save a fair bit of time. Tradeoffs all around. Mule basically started off with an ESB [8] that's a glorified reactor queue and a bunch of canned components of varying qualities that either implement an EIP primitive [9], or some domain-specific templated executor (make SQL calls, make API calls, etc). Now there's a whole ecosystem around it: a marketplace of components, an API proxy, management and monitoring layers, and fancy GUIs. The tools are (mostly) solid -- no more and no less than any other big-name commercial tool, but I'd venture to guess a lot of businesses buy this thinking it's going to be The Silver Bullet they're looking for, and it predictably rarely works that way. [1] https://www.mulesoft.com/platform/studio https://www.mulesoft.com/platform/studio [2] https://www.mulesoft.com/integration-solutions/dataweave-integration https://www.mulesoft.com/integration-solutions/dataweave-int... [3] https://www.mulesoft.com/exchange/ https://www.mulesoft.com/exchange/ [4] https://www.mulesoft.com/platform/saas/cloudhub-ipaas-cloud-based-integration https://www.mulesoft.com/platform/saas/cloudhub-ipaas-cloud-... [5] https://www.mulesoft.com/integration-solutions/api/microservices https://www.mulesoft.com/integration-solutions/api/microserv... [6] https://www.mulesoft.com/integration-solutions/api/devops https://www.mulesoft.com/integration-solutions/api/devops [7] https://www.mulesoft.com/integration-solutions/api/mobility https://www.mulesoft.com/integration-solutions/api/mobility [8] https://news.ycombinator.com/item?id=13672234#13673158 https://news.ycombinator.com/item?id=13672234#13673158 [9] https://en.wikipedia.org/wiki/Enterprise_Integration_Patterns https://en.wikipedia.org/wiki/Enterprise_Integration_Pattern...
- senthilnayagam 9y agosalesforce offers its api on swagger/openapi format and MuleSoft was promoting RAML. hope MuleSoft starts offering openapi tools in its new avatar.
- occams_chainsaw 9y agoThe RAML just ends up generating the usual swagger/openapi stuff now
- junto 9y agoMulesoft have been moving away from RAML I believe, although it is still petty core to their product. https://blogs.mulesoft.com/dev/api-dev/open-api-raml-better-together/ https://blogs.mulesoft.com/dev/api-dev/open-api-raml-better-...
- Maven911 9y agoI am still trying to wrap my head around why is Mule needed. There is a large push at several companies because of: Enterprise Service Bus to help integrate applications, REST API design specing and testing (Mule AnyPoint platform), and API gateways for throttling and applying security policies on API consumption. 1. But there are other message middleware in place, brokers like Kafka, Tibco etc. Is an ESB really needed ? What is the actual benefit ? 2. Do web developers really benefit from using Mule's API design software ? Are there other powerful and free alternatives (technically Mule Community is free but lacks funcationality) or better tools ? 3. What do you lose out if you towards the Mule-way (ESB, API first strategy) ?
- joneholland 9y agoNo modern company is pushing esb anymore. It’s an architectural failure still being pushed by vendors and has been architects. I use it as a canary to know if a company is technically inept.
- Maven911 9y agoSo ESBs is a early 2000s concept but what is so terrible about it, or why is it an architectural failure.
- tankerdude 9y agoI’ve worked with MuleSoft and the ESB really isn’t an “ESB”. It’s really about having the ability to write APIs with specific standards. It allows you to write micro services without pushing up your own instances, use kube8, or anything of that nature. It internally uses raml as its service definition that is analogous to OpenAPI/Swagger. Think of a number of good yet annoying things you have to do when interacting with other businesses when writing APIs. Certs set up, QoS depending on customer, key rotation, API throttling, authentication, authorization, HA, etc. You essentially push up a lambda onto their service and config. The power isn’t necessarily just that as well, but because they have raml, they publish and support an ecosystem of “connectors” which is mostly just a pretty version of an API and has a UI that allows non devs to do ETL on data although almost no one does that. It allows low level engineers to do it though. Imagine having an Ubuntu machine(s) doing APIs vs an iPhone using apps. It’s packaged nicely for simple API development rather than spinning everything else up that you can. Mind you, I’m not saying to go out and use it today as it is not cheap but there really is a business case for it. Lastly, we integrated a lot with Rabbit to help with work that can be done asynchronously. Otherwise your bill from them would be even more expensive. Would I use it again? Yes, if the company wanted to have the cheapest engineers or use tech savvy product managers and wanted as little DevOps as possible to maintain their code (again think of it like as nicer lambda). Just remember to fork over $200K a year for the bare minimum for what I would call a production grade set up.
- vram22 9y agoBTW, somewhat relevant (since MuleSoft had/has an Enterprise Service Bus - an ESB, as I remember from checking the company out some time earlier): There is an ESB for Python called Zato - zato.io . I had interacted with the creator, Dariusz, earlier, and he seemed dedicated to making it a success, and recently I visited the site again, it seems to have got some traction.
- pause_009 8y agoWe have found a successful niche for doing simple integrations without all the platform bloat and the best part is that it all runs on the Salesforce platform. https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3000000DpzWaEAJ https://appexchange.salesforce.com/appxListingDetail?listing...
- 1290cc 8y agoThis reminds me of when Oracle purchased BEA for their Weblogic platform 10 years ago. Oracle destroyed that product and company. Importantly it didn't solve their integration problems as all the best people left within the year as they discovered how hard it was to get anything done in a company of that size. It does confuse me that Mulesoft, a tool that only the best java developers can get value out of, would be purchased by a company that focuses on ease of use or no software. Salesforce likely has its own internal integration problems and needs an enterprise class platform to integrate its own clouds. In which case Mulesoft would be a good choice. I do not see Mulesoft causing much of a problem for the leaders like Informatica or Boomi. Maybe the Salesforce reps will force Mulesoft down their customers throats but not everyone can manage a java based ESB. Price wise, its obscene at 22x, so congrats to the mulesoft exec team for getting out while the going was good. I know they were struggling to grow beyond being a 1 product company and many execs/staff were burnt out from staying ahead of Wall St. There has been a lot of attrition from the company over the last year. I know because I hired many of their PMs. Maybe Salesforce fell for the cool aid of Blockchain, as there was a rumor Mule had some kind of blockchain based tech they were working on.
- chamach 8y agoA lot of these companies - Boomi, Informatica, Snaplogic were banking on low end integration to cloud via the salesforce channel. Salesforce will package mule and then out go all these low end integrations channel for these other companies On an average about 5- 10% sales was coming via these channels for the companies listed above. Nice strategic move by Salesforce.