webbie917

5 ms·

1.
by webbie917 5y ago
Policy like this is meant to protect sender reputation, not just provider IP pool. High hard bounce rate lowers your inboxing in the long term. If your bounce rate is consistently above 5% consider verifying all new emails before sending th
2.
by webbie917 5y ago
You often pay for "good company" when you choose a more expensive provider. So the cheaper the provider the lower quality of their shared IP pool due to the type of customers they tend to have on the platform. The free tier lowers
3.
by webbie917 6y ago
My guess is that how most email service providers handle this - they don't actually delete the email and just have a flag on it - bounced, complain, unsub. This way the list owner can run an export and see all the status code.
4.
by webbie917 6y ago
The hard bounce status might be stored outside of your lists. I am not sure customers can easily change a hard bounce status themselves. Do you mean you just deleted those records with intent to re-add to reset the status? On our BigMailer
5.
by webbie917 6y ago
+1 what Jonathan said. Typically, when email service providers are down the response code indicates a temporary issue with a soft bounce code, so you can still try to send to that address in the future. The action for rectifying isn't
6.
by webbie917 6y ago
This would affect all email types including emails like receipts, shipment confirmations, password resets, account verification. Plenty of critical communications get caught in this storm...
7.
by webbie917 6y ago
Thanks for sharing Jonathan, unprecedented situation. And that's just gmail.com addresses we can see data on, while there are all those business domains that use Google Apps for their email that probably experienced a similar issue...
8.
by webbie917 7y ago
I don't love the pricing examples (cost prohibitive for many), but I like an idea of IP pool clusters where you pay to be on a certain tier level.
9.
by webbie917 7y ago
^^^ I agree with this. There is a very good chance that anyone who bothers to reach out to support and explain their case can get grandfathered.
10.
by webbie917 7y ago
^ Couldn't agree more, especially "Abuse ruins it for everyone."
11.
by webbie917 7y ago
It really has become a norm and is very frustrating for customers, while there is simply a better way to do this - kill free plan for NEW customers, but grandfather existing customers. Or at least introduce some break-even (low profit margi
12.
by webbie917 7y ago
BigMailer.io isn't self-hosted, but for a list size of <5000 it's completely free, and supports bulk + auto/drip + transactional (via API) campaigns. We also have drag-and-drop template editor, Zapier integration, and live
13.
by webbie917 7y ago
+1 for this approach. This was the #1 design decision we made with BigMailer.io back in 2015. It's not trivial to change the model once you go with unique lists approach. Performance is extra helpful for making real-time segment size c
14.
by webbie917 7y ago
Many ESPs these days license 3rd party editors that cost them recurring fees on a per user basis. Unlike hosted solutions, like BigMailer.io or SendGrid (both license drag and drop Bee editor), Sendy charges a very low one-time (!) fee of $
15.
by webbie917 7y ago
The issue here is "relating to their products and services". Per GDPR, the consent can not be "bundled". When you signup for an account you consent to communications about your account only and things like product update
16.
by webbie917 7y ago
> Now, what additional personal data are collected by tracking pixels? In theory, an IP can be captured, which is considered PII, but most mailbox providers use proxies so this isn't reliable.
17.
by webbie917 7y ago
It's not my definition, that's how the CAN-SPAM Act of 2003 (applicable to US only) defines spam and most marketers are familiar with since it's been around for 15 years. Of course the laws are different in Europe and Canada.
18.
by webbie917 7y ago
Agree on "most of the time". There are of course exceptions, like the famous BaseCamp story.
19.
by webbie917 7y ago
I wrote about a similar but shorter list for early stage bootstrappers - https://www.bigmailer.io/blog/10-early-stage-tools-every-boo...
20.
by webbie917 7y ago
Couldn't agree more ^^^
21.
by webbie917 7y ago
I see way too many market leaders on the list - just because they have a free plan doesn't mean they are good "for companies on a budget". The free tiers are designed to hook you in, but switching once you hit the limits can
22.
by webbie917 7y ago
Thanks for the answers. Try to implement bounce processing soon - an average list decays at 2% per month (3% for B2B lists) so in a few months, the bounce rate can be high enough for mail box providers to start blocking your emails due to a
23.
by webbie917 7y ago
Yes, agreed. Lotsa factors in play when it comes to deliverability, like a puzzle. What a well established brand (with high quality emails) can get away with isn't something that businesses with less resources should try to copy though
24.
by webbie917 7y ago
Pretty cool. Does the tool process bounces, complaints, and unsubscribes, e.g. auto removes from future mailings? Have you considered using a hosted platform that uses Amazon SES rather then hosting Sendy or other tools yourself? I own BigM
25.
by webbie917 7y ago
Sounds like you have a good and established sender reputation, which is a big factor. When people start fresh (new sender identity) they tend to run into deliverability issues. Also, the quality and size of the starting list matters too bec
26.
by webbie917 7y ago
I agree with all your suggestions, but want to expand on a couple points: 1) The shared IP pool at cheaper providers like Sendgrid, SES, and MailGun will have lower reputation versus a platform with a guarded (via cost, but also on-boarding
27.
by webbie917 7y ago
Actually, cold emails (without permission) aren't spam. What makes an email spam is: 1) misleading subject line 2) misleading message 3) lack of simple (not requiring login or extra steps) unsubscribe link, and a couple other factors.
28.
by webbie917 9y ago
It's time you wrote a book (aka package your popular blog posts into an ebook) Patrick and made people pay $$ for your advice :-)
29.
by webbie917 9y ago
Whew... I can think of a long list of reasons to sell a business. Many sell simply because of life events - wanting to spend more time with family, travel, buy a new house, deal with personal health. Running a small business is a 24/7&
30.
by webbie917 9y ago
Make sure you know what your metrics are so you can answer initial questions and separate business records/accounts from personal way ahead of sale. I sold a business not too long ago.

More ›