very_difficult

6 ms·

1. 1.▲
   by very_difficult 10y ago

   The information the demand source tag includes things such as domain name, ad size, among other things. Most of this information is publicly available--take a look at the AppNexus public wiki for more information. This is generally somethin
2. 2.▲
   by very_difficult 10y ago

   The general idea is: 1. Get access to a DSP (either AppNexus, AOL, Doubleclick itself or a smaller DSP--there are literally dozens). DSP stands for demand-side platform, but in this case we're going to use them as a supply source. 2. A
3. 3.▲
   by very_difficult 10y ago

   I have experience doing the exact thing described in this article, but not at the level of sophistication described. I still made a decent amount of money from it. All of the exchanges (on the buy and sell side) know it's going on, and