tedbahr

4 ms·

1. 1.▲
   by tedbahr 12y ago

   Programmatic Advertising is another way for advertisers to pay virtually nothing. The reason you see Interop over and over again is that this is a house ad - placed by UBM on a UBM site - in lieu of having any paid advertising. We run house
2. 2.▲
   by tedbahr 12y ago

   Adsense for publishers worked about 10 years ago. My revenue (sdtimes.com) was about $700/month in 2004-5 or so. Not bad for virtually no work and 100% profit margin. Then $600/mo. Then $400. Then 2-3 years later down to $200&#x2
3. 3.▲
   by tedbahr 12y ago

   Yes, but those publishers are getting dimes, nay, pennies, compared to the print ad revenue (should say "were" in terms of print). Publishers did not burn themselves. They were desperate for survival. If they only ran, say 3 bann
4. 4.▲
   by tedbahr 12y ago

   The problem with performance-based model is that is it simply a slower race to the bottom (of quality). Publishers will continue to find ways to trick people into responding and advertisers now consider a lead to be a lead to be a lead. Low
5. 5.▲
   by tedbahr 12y ago

   Indeed, magazine readers greatly prefer print ads as their most favorite way to be marketed to (61%, Nov 2014). More than twice the percentage as the #2 way which is trade shows, and way more than annoying banner ads (13%). And why not>