shaneliammurphy

5 ms·

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by shaneliammurphy 4y ago
Yikes! That sounds like a nightmare. I’ve never seen that here in the states, but I’ve certainly been on the receiving end of bad actors who truly are spamming. No fun.
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by shaneliammurphy 4y ago
We couldn't agree more!
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by shaneliammurphy 4y ago
Absolutely. The general rule of thumb is to not over-text (annoy the customer), give them what they came looking for when they signed up to join the program (generally compelling offers and promotions), and always make it easy for them to o
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by shaneliammurphy 4y ago
You're correct. The TCPA's opt-in requirements are specific to ongoing marketing related texts and treat "transactional" texts differently.
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by shaneliammurphy 4y ago
Offer staleness is a very real thing! We generally encourage a restaurant to start with 6-12 offers, and then every 60-90 days, we review how each offer is performing and optimize their rotations. That way things that aren't resonating
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by shaneliammurphy 4y ago
These are great suggestions! I especially love the thought of going the extra mile to make it relevant to you as an individual. I like the idea of eventually allowing the individual consumer to set the limits on what they receive, such as f
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by shaneliammurphy 4y ago
Did you originally opt-in to receive the texts that you're referencing? If not, that would be incredibly annoying (not to mention that the government frowns on that). I've received spam texts in my time (soooo many "UPS packa
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by shaneliammurphy 4y ago
That's precisely why opt-in practices need to be observed. If you don't want to be in the club, you shouldn't receive texts and you should be pestered to join. If you did join and then you decided later that you don't wa
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by shaneliammurphy 4y ago
Totally - a product has to be great. With that said, getting feedback from your customers is also vital to making real improvements in the product and many restaurants are blind to what their customers think. Not everyone is comfortable tel
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by shaneliammurphy 4y ago
I hear you on the importance of food quality. If you don't have good food or service, no amount of marketing is going to save you. I also think that there is a fine line that you don't want to cross when it comes to the number of
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by shaneliammurphy 4y ago
I totally agree with you on not texting more than once per week. We coach our restaurants that over-texting is a huge turn off. Every text that goes out has the opt out instructions to "Reply STOP to opt out", so we let restaurant
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Launch HN: Boostly (YC S22) – SMS marketing for restaurants
38 points by shaneliammurphy 4y ago|68 comments