secret_target

7 ms·

1. 1.▲
   by secret_target 15y ago

   Would love to get your take on what sorts of online advertising has worked and not worked for you in building your company.
2. 2.▲
   by secret_target 15y ago

   Great to hear I had that right, Thanks, aaron. FYI: The AdRoll folks are indeed great. We've interviewed a handful of their customers as well as customers from many other retargeting platforms and have heard great things. We see retargetin
3. 3.▲
   by secret_target 15y ago

   DoubleClick is very much the largest and awesomest exchange. But there's A LOT of display ads on the web. The data we have suggests that DoubleClick offers up about 4b daily impressions to retarget against. The overall retargeting ecosphe
4. 4.▲
   by secret_target 15y ago

   Massively wider reach for your ads. My understanding of Google's program is that it runs your ad across its DoubleClick exchange. We run our clients ads across DoubleClick just like them... as well as the rest of the ad networks... plus ou
5. 5.▲
   by secret_target 15y ago

   <Shameless plug> I'm part of a stealth startup that's handling retargeting for about 30 startups now and I can confirm that it is indeed a brutally effective method for acquiring users. We're seeing that on average, retargeted ads