nehagetschoice

10 ms·

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Just Words (YC W24) Is Hiring(ycombinator.com)
1 points by nehagetschoice 2y ago
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Just Words (YC W24) Is Hiring(ycombinator.com)
1 points by nehagetschoice 2y ago
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by nehagetschoice 3y ago
Yep - the AI-generated copies in the first run are pretty generic - that's not the value add (sorry if the demo made it appear that way). The key value adds are (1) Quickly running an A/B test with no code (2) Running inferences b
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by nehagetschoice 3y ago
+1 that's my understanding as well.
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by nehagetschoice 3y ago
This is cool. We definitely spent weeks sitting in customer interviews, then parsing information and patterns from those into meaningful insights, and sometimes that's just so hard to do, that it wouldn't even be concrete enough t
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by nehagetschoice 3y ago
We either run experiments with higher traffic diverted to treatment (eg: 50% instead of 1%), or run it for a longer time. This is the reason why we need companies to have at least 2K monnthly users to run pilots with us.
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by nehagetschoice 3y ago
So far, we have seen 1) Companies like stat sig that are stand alone AB test platforms 2) Customer engagement platforms like customer.io that allow you to do A/B testing on their campaigns 3) There a few website only platforms like cof
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by nehagetschoice 3y ago
Interesting. One of our customers just requested this today, where they want to test form fields. Are you imagining higher form submission conversions by optimizing the number, type, and layout of the fields?
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by nehagetschoice 3y ago
Yeah - two themes here - 1) Is copy even important? I think it is. If this post was titled, "Auto-tune experimentation for short-form content optimization", it might make half the audience confused about the product. In fact, the
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by nehagetschoice 3y ago
Appreciate the candid comments and opinions here. I'll break it down and go over them - 1. Having access to data is not the problem we're after (most companies have the first-party data in-house). The key challenges are around hav
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by nehagetschoice 3y ago
I'm curious to learn what kind of challenges you had in your past growth roles. It would be great to understand specific examples/workflows, and how you dealt with them.
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by nehagetschoice 3y ago
Yes, we think of this as a decision tree, where initially, copies may look different by say, user demographics and location. As we learn more about what's working well for different dimensions of users (eg: topical interests, traffic s
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by nehagetschoice 3y ago
You'd be surprised how few companies actually do any systematic copy optimization - it remains ad hoc even at the big players, which is one of the reasons we started this startup. In speaking to SMBs and large companies, our insight wa
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by nehagetschoice 3y ago
Another reason (branding) why copy would look different for different products :)
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by nehagetschoice 3y ago
The idea transpired from some of the early tools at Twitter. The actual product has nothing in it that would be considered Twitter's IP afaik. A couple of other companies we spoke to use similar techniques to optimize copy testing. Goo
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by nehagetschoice 3y ago
Love the idea of doing demos on landing pages that can more easily benefit from copy optimization. We will build the next one for Intuit!
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Launch HN: Just words (YC W24) – Optimize your product's copy for user growth
87 points by nehagetschoice 3y ago|77 comments