jgurewitz

6 ms·

1.
by jgurewitz 3y ago
This is a wonderful gold mine for data geeks. The real question to me is why Netflix is releasing this. It's a massive boon for their competitors. My instinct is they either were hacked/people were able to game the recommendations
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Envision Healthcare Files for Chapter 11 Bankruptcy(workweek.com)
3 points by jgurewitz 3y ago|0 comments
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by jgurewitz 4y ago
Advanced health directives are great. Sadly most of the time they're placed in a box somewhere and it's not the first thing you think of when something critical is happening.
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by jgurewitz 4y ago
Informed, decision making away from the pulse of the emotion is essential here. High quality physicians with the time and space to guide a family are immensely impactful but sadly both the time and space are becoming increasingly limited. H
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by jgurewitz 4y ago
Incentives guide everything in medicine and it's really unfortunate. Even the best meaning doctors get pushed in that direction. See x patients a day for y minutes. X goes up 10% and y goes down 10% every year. My brother is in his res
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by jgurewitz 4y ago
If you spoke to any growth marketer worth their salt at any D2C company they will have incrementality testing and split tested traffic to prove without a shadow of a doubt that advertising works. The real challenge is scaling without losing
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by jgurewitz 4y ago
Where do you do your research?
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by jgurewitz 4y ago
There's a fun model I built once upon the level of monetization versus trust building activities a given YouTuber/influencer should do maximize monetization over any given time period. You can model the decay in audience trust per
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by jgurewitz 4y ago
Agreed. The more SMB your product is the closer the chance ads will work, but further up the size and ACV scale and you are simply wasting your time until you become a brand name in your domain.
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by jgurewitz 4y ago
Law of shitty click through rates. https://www.google.com/amp/s/andrewchen.com/the-law-of-shitt... The best marketing comes from strong value props in an area people are open to hearing them. The magic of Fac
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by jgurewitz 4y ago
I think it's hard for people to appreciate just how much human behavior is driven by those fields.
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by jgurewitz 4y ago
These articles typically come in the form of, I was paying for my brand name when I was number one on organic search. I wasn't validating any of my other ad spend, I stopped and didn't see any negative impact, therefore advertisin
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by jgurewitz 6y ago
This is brutal. No easy answers here. The affiliate economy is rife with spam and will continue to deteriorate. My recommendation to content creators is to become explicitly ad supported, i.e find real companies to sponsor your site, not pl
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by jgurewitz 6y ago
It does! I guess I was hoping for kind of a more prominent option instead of another section, but that's a nitpick. Nice work again!
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by jgurewitz 6y ago
I really dig this. Well done. I like the collaborator feature. One piece of feedback, I almost missed the contact information at the bottom of the profile. Any chance of having a preferred contact at the top so it's harder to miss?
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by jgurewitz 6y ago
If they were spending 57M a year that would be different and they would like likely have an enterprise level team. 57M over 14 years doesn't warrant that, and in particular, I'd expect that to have been primarily in the prime year
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by jgurewitz 6y ago
Not true at all. 330k a month might at best get you one representative who has a book of business around 75-100 accounts.
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by jgurewitz 6y ago
This is not likely at all.
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by jgurewitz 6y ago
To maybe help clarify, the author mentions 57M spent over 14 years. My guess is that this was more front loaded given FB dynamics, but evenly distributed that's 300k a month, which might barely qualify you for a small business represen
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by jgurewitz 6y ago
This is terrible, I've paid for the paid version for a while and have been a big fan of Podcast Addict.
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by jgurewitz 6y ago
They can't, but most people don't know how to ask Google to take it down. Google makes the form challenging to find and implement. Without a rep it will also take a while.
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by jgurewitz 6y ago
This is a classic example of how affiliate marketing is generally bad for businesses. For a local restaurant it may seem appealing to only pay for demand generated, but your partners are better than you at intercepting your existing demand
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by jgurewitz 7y ago
Hi Jesse, I do growth and run experiments for a living for DTC brands. I liked this article but the research on ebay brand advertising is missing the point about competitors. If you have competitors bidding on your brand, I've seen mul