geetanjalityagi

6 ms·

1. 1.▲
   by geetanjalityagi 13y ago

   Google charges you only when someone clicks on your ad. So you don't get charged for your ad showing unless someone clicks on it. The way it all started out was to show good quality ads to people. Just like search results the idea is to mak
2. 2.▲
   by geetanjalityagi 13y ago

   As I understand from your question, there are two things here one is average cost-per-click which is how much you actually pay for each click and this is usually lower than how much you bid (max CPC). I've seen avg. CPCs fall by 10 - 50% (d
3. 3.▲
   by geetanjalityagi 13y ago

   The OP probably needs to optimize his ads (i.e. tune them) and the conversion funnel. In my five years of working at Google as an AdWords manager (I don't work there anymore), I've seen cost-per-click and bids rise consistently especially f