edhallen

8 ms·

1.
by edhallen 6y ago
I co-founded a company that found itself with a similar set of criteria for what we wanted. For us, VC worked out well. We weren't the typical company they saw, but going in with a very clear set of things we wanted from a partner was
2.
by edhallen 12y ago
I think it probably is, it just takes more planning. Take email A/B testing - if email is a main driver of your usage activity, you could split your users or list into two groups and then send them different emails over a period of mon
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From Netscape to Twitter(nytimes.com)
1 points by edhallen 13y ago|0 comments
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by edhallen 13y ago
These are great points, and speak to why measuring the impact of email is really, really important. Until you're holding your emails accountable to performance (whether it's getting someone to come back or to buy), you're just throwing dar
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by edhallen 13y ago
Having now spent a lot of time sending and analyzing email campaigns/triggered emails (I'm one of the co-founders of Klaviyo), we keep seeing that email is one of the best ways to turn analysis into action - not least because it gives you a
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by edhallen 14y ago
I'm setting up Inky now and excited to try it. On the note of smart views, any idea how representative my data is of the typical email user? Separately, I'm curious to know how far smart views go with aggregation - i.e. if I get 10 facebook
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5 Triggered Emails your eCommerce Business should Send(klaviyo.com)
3 points by edhallen 14y ago|0 comments
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5 Years of Black Friday Emails from Amazon (Different yet Consistent)(klaviyo.com)
4 points by edhallen 14y ago|0 comments
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by edhallen 14y ago
This is a really interesting point - I think the question will really come down to how well campaigns / businesses can measure the impact of their marketing. If your messages/posts aren't driving donations or purchases (or hurt the long ter
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by edhallen 14y ago
This point about Google and Facebook is interesting, not least because Google has certainly had numerous people join the campaigns. My guess would actually be that the level of testing by the campaigns (just based on the small subset of dat
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by edhallen 14y ago
I'm working to get it back up, but it looks like our host will keep us down for 30 minutes or an hour. Good sign that we need to invest in better hosting.
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by edhallen 14y ago
It's a great call - I'll post a follow-up with that detail and try to find a couple other examples from people in other geographies and demographics. My take (from this exercise and looking at ProPublica's data) is that behavior varies sig
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An Email Manifesto (rethinking emails sent to customers)(klaviyo.com)
3 points by edhallen 14y ago|0 comments
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by edhallen 14y ago
It's good to see Mixpanel building out its people analytics offering, but more broadly good to see momentum in the trend towards measuring the impact of email and other communications on customer behavior. To this point in time, to many co
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by edhallen 14y ago
From Patrick's course to articles like these, it's great to see the growth in interest in this. The challenge with LTV (as with all analysis) is making sure that you can translate it into action. For many companies, the barrier is just gett
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A Warning about Customer Lifetime Value(klaviyo.com)
1 points by edhallen 14y ago|0 comments
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Penicillin - Mass_Production(en.wikipedia.org)
1 points by edhallen 14y ago|0 comments
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In Defense of Judging Startups Based on VC Dollars Raised(bostinno.com)
10 points by edhallen 14y ago|4 comments
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The Experience beyond the Product: An Intro to Customer Lifecycle Management(klaviyo.com)
2 points by edhallen 14y ago|0 comments
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Launching a Democratization of Data Science(blog.wolframalpha.com)
1 points by edhallen 14y ago|0 comments
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by edhallen 14y ago
I think you make a great point here about the confusion that often gets put out there between data and analysis - a confusion which I'd say is implicit in the term big data as well (and hence I ran with - caveat, I'm the author). As far as
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Our Show HN Aftermath: Lessons for Managing Users and Onboarding(klaviyo.com)
3 points by edhallen 14y ago|0 comments
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Customer Relationships on the Web are Broken (and CRM might be the answer)(klaviyo.com)
2 points by edhallen 14y ago|0 comments
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by edhallen 14y ago
Helpful feedback. For most of our current clients, we find that the amount of value we generate / cost of what we replace (lots of engineering work and excel usage) is a lot higher than this. That said, I think our sense is that for startup
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by edhallen 14y ago
Never thought of the Klout point, but it's a good way for us to think about it. Good question. Our current focus has been on high-margin businesses with relatively few (hundreds to tens of thousands, not millions) customers, primarily becau
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Show HN: Klaviyo - a new kind of CRM (not just for sales)(klaviyo.com)
31 points by edhallen 14y ago|10 comments
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Human Centered Design Considered Harmful(jnd.org)
3 points by edhallen 14y ago|0 comments
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by edhallen 14y ago
This stuff is hard to get right. I think the answer for most web apps is to shift more towards trigger based emails, and then to measure how particular rules change customer behavior over the next 24 hours, week, 30 days, etc. Rather than
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A Blueprint for New User Onboarding on the Web(klaviyo.com)
3 points by edhallen 14y ago|1 comments
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The Curse of Analytics and the Big Data Hype(klaviyo.com)
7 points by edhallen 14y ago|2 comments

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