ashmaurya

5 ms·

1.
How to Pitch Pricing Without Getting Butterflies in Your Stomach(runningleanmastery.com)
2 points by ashmaurya 3y ago|1 comments
2.
by ashmaurya 3y ago
Founder-led sales
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How to drive urgency and run more successful customer pilots(newsletter.runningleanmastery.com)
2 points by ashmaurya 3y ago|1 comments
4.
by ashmaurya 3y ago
Pains and gains aren't enough without stakes
5.
Scaling Lean Book – Unveiled(leanstack.com)
2 points by ashmaurya 11y ago|0 comments
6.
The BOOTSTART Manifesto(medium.com)
1 points by ashmaurya 11y ago|0 comments
7.
The LEAN Sprint(leanstack.com)
1 points by ashmaurya 11y ago|0 comments
8.
The Innovation Challenge(leanstack.com)
1 points by ashmaurya 11y ago|0 comments
9.
Customers Need to Fire Something Before They Can Hire Your Product(practicetrumpstheory.com)
1 points by ashmaurya 12y ago|0 comments
10.
The Science of How Customers Buy Anything(practicetrumpstheory.com)
2 points by ashmaurya 12y ago|0 comments
11.
The Physics of Customer Acquisition(practicetrumpstheory.com)
2 points by ashmaurya 13y ago|0 comments
12.
Don't Count Your Users Like Sheep(ashmaurya.com)
1 points by ashmaurya 13y ago|0 comments
13.
The 10X Product Launch(runlean.ly)
2 points by ashmaurya 13y ago|0 comments
14.
How We Use Lean Stack for Innovation Accounting(ashmaurya.com)
1 points by ashmaurya 14y ago|0 comments
15.
by ashmaurya 14y ago
I'd like to subscribe to your formula as well if you can tell me how to repeatedly delight customers :-)
16.
by ashmaurya 14y ago
As I point out in the post, I'm not one for needless process... but beyond a certain threshold, I find predictability is needed.
17.
Get Your Customers to Want to Pay Even Before Building Your Product(blog.spark59.com)
2 points by ashmaurya 15y ago|0 comments
18.
by ashmaurya 15y ago
Yes, but this kind of anchoring is "artificially" manipulative. It's possible you convince a customer to accept a higher price at first, but pretty soon buyer's remorse will set in and you're screwed. I do believe you want to pick "valid" a
19.
by ashmaurya 15y ago
In the next post, I'll cover my approach to not only how to test price with customers, but how to get them to want to pay. Yes, pricing is a conversation but you need to lead the conversation because if you pause and think about it, there i
20.
by ashmaurya 15y ago
I'd disagree and say with wine you'd have to explain a lot more (as you did). We know from the existing bottled water market (in the U.S.) that a viable market exists at both $0.50 and $2.00. $2 might be a ripoff to you but it's what some c
21.
by ashmaurya 15y ago
The brilliance is picked an externally accredited source (pundits) for a product twice in price. Another alternative was positioning the iPad as a better (bigger iPhone) but that obviously would not have worked as well.
22.
by ashmaurya 15y ago
The context here is for products where one would sell a product or service directly to customers e.g. SaaS, enterprise. Crowd-sourcing is a different model. So are multi-sided and marketplace models.
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Why Not use the Funnel Chart?(blog.spark59.com)
4 points by ashmaurya 15y ago|0 comments
24.
by ashmaurya 15y ago
Customer development is not billed as a customer acquisition strategy but there is an implicit expectation that because "customers hold all the answers", cust dev will reveal the path to customers. I don't believe customers hold all the ans
25.
by ashmaurya 15y ago
It's not the customer's job to know what they want. - Steve Jobs Customers are great at articulating problems but whenever they start suggesting solutions, I try and get to the root problems whether it's before Version 1.0 or a feature requ
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Meta Principles I Learned from Running Lean(ashmaurya.com)
4 points by ashmaurya 16y ago|0 comments
27.
by ashmaurya 16y ago
If you're interested in customer development / lean startups as applied to web products, also checkout the book roughcut: http://news.ycombinator.com/item?id=1977124
28.
by ashmaurya 16y ago
If you'd like early access to LeanCanvas, please drop me a line ash@wiredreach.com
29.
by ashmaurya 16y ago
Download link: http://www.runningleanhq.com/downloads/running_lean_rc.pdf
30.
by ashmaurya 16y ago
Thanks jefflinwood. The book isn't a lead-in to LeanCanvas and I was/am conscious about not making the example in the book self-promotional. I wanted to pick a "real" example to which readers could relate and one that I had recently built.

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