anstosa

11 ms·

1.
by anstosa 7y ago
Ansel from PSL here. You're exactly right. The entrepreneurs we work with want the best shot at a winning idea. Just because we decide to kill an idea doesn't mean we don't end up finding something else in the same area to wo
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by anstosa 7y ago
Ansel from PSL here. PSL Studio has raised $28.5M. PSL Ventures has raised $85M. We have spun out 20 companies over 4 years. 6 of which are in the 50 Seattle companies to watch in 2020 ( https://www.builtinseattle.com/2020&#x
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by anstosa 7y ago
We specifically avoid "creative" ads. We know how to make ads more effective but that's for when we have a business we're trying to grow, not for when we are trying to determine if there's a business at all. We want
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by anstosa 7y ago
Brainstorming and validation rarely starts with a perfect idea. It starts with some about of demand, an unsolved problem or an inefficient market. We start to dig and as we talk to potential customers we get a better understanding of the pr
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by anstosa 7y ago
Yes due to how the economics of traditional venture funds work, in order to achieve the returns that limited partners expect, investments are made in companies with unicorn potential. Some will do well, most will fail, sometimes one will ac
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by anstosa 7y ago
We have spun out 20 companies over the last 4 years which we are confident meet this criteria using this methodology. All are venture backed (led by investors other than us) and still operating (except for 1 which sold to Nike last year) -
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by anstosa 7y ago
Ansel from PSL here. Absolutely. Because we're venture-backed and are spinning out venture-backed companies, we are limited to billion dollar ideas. It's not uncommon for us to kill great ideas that could "only" make ten
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by anstosa 7y ago
Ansel from PSL here. That's not quite right. Ad pricing is a marketplace like any other. The "demand" in the marketplace is demand by advertisers to get in front of any particular set of eyeballs. The price will be high if ma