annekate

7 ms·

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Using Downloadable Fonts to add custom fonts to your Android apps(medium.com)
3 points by annekate 9y ago|0 comments
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by annekate 9y ago
You could do an ambassador program of some kind (check out The Skimm, they have a great one). But I wouldn't expect people to eagerly spread the word about solutions. For B2B you should be investing in content marketing and SEO above a
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by annekate 9y ago
Thanks for being on team Winnie and for all your support since launch!
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by annekate 9y ago
go to local Mac/iOS dev meetups and ask around. they also show up at conferences and of course at WWDC.
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by annekate 9y ago
Childcare data in 50 states is coming early in 2018.
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by annekate 9y ago
It’s not a lottery. I’ve done it several times over many years with different products and companies. The advice I laid out is basically how I did that. Of course you can’t control if you are featured or not just like you can’t control if y
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by annekate 9y ago
If you have the choice, yes. You'll regret React for many reasons but you are so, so much less likely to be featured with a React app, even a great one. Suck it up and learn Swift/Kotlin (not that hard) and if you can get your app
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by annekate 9y ago
Or you can write a native app and get 10-20k installs for free from a feature on the app store. ¯\_(ツ)_/¯
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by annekate 9y ago
^ This is good advice.
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by annekate 9y ago
I was an early employee of Quora and can vouch for it being a good place to do content marketing! I really love that site. The idea that you should have a small scope and narrow focus is the one very common piece of startup advice I struggl
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by annekate 9y ago
It's in the article. Provide the supply yourself (content) while you build demand (users). Do things that don't scale. One specific example is that we saw a lot of demand for information on child care, so we researched over 5000 l
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by annekate 9y ago
You can't get from 0 to 100k without passing through 171 first. :) Congrats and good luck!
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by annekate 9y ago
Depends on the product. Winnie's target demo is millennial parents who are mobile power users, so we knew the apps had to be best-in-class and we were prepared to invest in them. Not all products need to invest in amazing apps or apps
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by annekate 9y ago
Games are the exception to this rule. Apple and Google have no problem featuring games built in Unity as long as they are performant and polished.
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by annekate 9y ago
It entirely depends on the domain so there's no good answer for this. Our growth has been remarkably steady, with minor seasonal factors. If the majority of your acquisition channels scale with the number of users (SEO, social, viral)
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by annekate 9y ago
Funnily enough, we also sort of failed to capitalize on push. We didn't even ask for push permissions in the first version of our app! Eventually we found the right push product for our users, but it's still the case that a lot of
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by annekate 9y ago
Long live the web!
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by annekate 9y ago
The Android app is US only, but you can also sign up on Winnie.com. We do have some Canadian users :)
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by annekate 9y ago
Thanks, I'll check it out. We solve an huge number of extremely important problems for our users. Some things just off the top of my head: - Find local daycares that have spaces available, which is pretty important when you need to wor
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by annekate 9y ago
Enough to get statistically significant data. There are programs to get $100 AdWords or FB Ads credit and that's more then enough to get a few thousand to 10k impressions on your ads and give you decent data about how well they perform
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by annekate 9y ago
Sure, of course! So this is one thing that might be unique to Winnie — local data is one of our value props (and the best one) but it's not the only one. We discovered pretty early on that even in the local communities people were aski
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by annekate 9y ago
BTW, I'm the OP and am happy to answer questions here. My expertise is obviously in consumer internet products but I spend a lot of time thinking about growth. It's my superpower!
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How to get your first 100k active users(blog.winnie.com)
693 points by annekate 9y ago|147 comments
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Six Impossible Things Before Breakfast: The Mindset and Practice of Entrepreneurs(medium.com)
1 points by annekate 9y ago|0 comments
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by annekate 9y ago
Great post! I absolutely love the tip about reviewing your own PRs. I never would have thought to do that and it seems like a great practice to look at your own code from a different angle.
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by annekate 10y ago
I am her cofounder and I can verify she is not normal. She is exceptionally capable, hard-working and focused. When she is with her kid she is 100% a mom. When she is at work she is 100% a founder. When her husband needs her, she is there;
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by annekate 10y ago
"If I don't give myself permission I perceive all of that time as wasted just trying to get the package to do what it does and I need it to do so that I can forget it and move on." Wow this is really insightful. Also, the bes
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by annekate 10y ago
Can confirm, Winnie is really cool.
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by annekate 10y ago
This happened to me too after I had my kids. More planning, less coding, and I'm pretty sure my productivity has actually gone up.
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When Women Engineer(medium.com)
9 points by annekate 10y ago|1 comments

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