andreaskam

6 ms·

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by andreaskam 3y ago
Hehehe good point. I removed it and linked to the HackerNews thread instead as that might be more useful for people.
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by andreaskam 3y ago
I have no way of being 100% certain, however I followed the best practises: - Being on a new version of Android - Having an up to date version of Google Play store app - Being on wifi - Having lots of battery and also plugging my phone in
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by andreaskam 3y ago
Appreciate the reply. I think you're referring to these guidelines: https://support.google.com/googleplay/android-developer/answ... We did go through the guidelines to make sure our app would be eligible for
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by andreaskam 3y ago
Happy I saved you some $$$
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by andreaskam 3y ago
What was painful about pre-registration ads is you don't realise your mistake until you launch your app. Only then do you look at your screen and then go have a cry hahaha. Be super interesting to read a case study for the App Store an
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by andreaskam 3y ago
We didn't cap it because we were getting conversions at around $1.36 USD. This is more than we'd normally spend for an install, but we thought it's worth it because it also gives us launch day momentum. Obviously, had we know
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by andreaskam 3y ago
We started the pre-registration around 2 months before release and it ran right up until release. The max you can do is 90 days.
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by andreaskam 3y ago
Yeah we often think about the free trial vs freemium experience. I really admire apps like FitBod who just let you try out 3 free workouts without needing to commit to a free trial. Eating healthy is one of the toughest habits to commit to.
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by andreaskam 3y ago
haha it's been my pleasure being a guinea pig. Just wish I could of learned the same lesson for $5k instead of $20k.
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by andreaskam 3y ago
All good points. Especially about meal planning being something you're looking to solve right now, not in a few weeks time. Unlike a game, where a few weeks from now you'll still be looking for new entertainment options. Thanks fo
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by andreaskam 3y ago
When they're on their phone it'll show a download button instead :-) The QR code only appears on desktop.
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by andreaskam 3y ago
Fair point. To Google conversion = someone who has pre-registered. That's different to someone actually installing. I never expected 100% of people who pre-registered would install, but having only 8% of people who pre-register go on t
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by andreaskam 3y ago
We felt that getting a lot of traction on the launch day might give us some good momentum in the charts. With hindsight, I'd wish we'd saved our money and spent it after launch, when we could sense check the figures that Google Ad
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by andreaskam 3y ago
Hope it's helpful for some fellow developers when considering how to promote their app launch :-)
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by andreaskam 3y ago
If you look at the first screenshot in the article it shows what the pre-registration page looks like. It says: Perks of pre-registering - Automatic install Install automatically when it's available
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by andreaskam 3y ago
Yeah when I first looked at the analytics in the Google Play Console I thought there must of been some error. Figured it would be a fairly quick thing to sort out with Google support.
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by andreaskam 3y ago
If it's a bug then I'm hoping to raise some awareness of it here because the Google support team didn't want to hear about it.
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by andreaskam 3y ago
For sure. Live and learn. And hoping to share it here so others can learn from my mistake.
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We spent $20k on Google Play pre-registration ads(andreaskambanis.com)
207 points by andreaskam 3y ago|131 comments
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by andreaskam 3y ago
Short version: We used a Google Ads pre-registration campaign to get installs for our app. Google charged us for 16,171 conversions. When we launched, we only received 1,371 installs.
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by andreaskam 5y ago
Nibble Apps | Flutter Developer | Remote (Europe) | Full-time About us: At Nibble Apps our mission is to make healthy eating easy. Our team is behind one of the most well-loved health apps worldwide, MealPrepPro. MealPrepPro provides users
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by andreaskam 8y ago
Nibble Apps | Android Developer | Part-time | Remote Our small, fully remote team is behind some of the best selling food and drink apps in the App Store. We've been featured by Apple, Google and we've received an Apple App of the
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by andreaskam 11y ago
Ah I see! Congrats on the launch today! Will download from direct link instead.
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by andreaskam 11y ago
Typed in wifimapper on my iPhone here in the UK. It says no results. Have you checked that?