aaronwall

7 ms·

1.
by aaronwall 2y ago
One of my buddies that got into SEO a half decade before I did mentioned the copy and paste rankeroo stuff was real popular back in the days of Infoseek, Altavista, Excite, Lycos and similar. Google looks for the canonical version of a docu
2.
by aaronwall 2y ago
Very easy to post things on Reddit as a marketer, particularly when working with a small group who can respond to each other to season threads. Plus you can pay trusted Reddit account holders to post items for you.
3.
by aaronwall 2y ago
The design is too monochromatic.
4.
by aaronwall 2y ago
Back in the day a friend mentioned you could choose what version of a phrase you wanted to make the canonical for a search autocompletion by embedding a broken image call to a SERP page for the version of a keyword you wanted to be more pop
5.
by aaronwall 2y ago
Sites that have a poor user experience by design create the ranking signals for their own demotion by such design. Get a lot of traffic from search with not many people liking the destination page and that ranking will quickly go away.
6.
by aaronwall 2y ago
For what it is worth, Google has favored macro-parasites over micro-parasites. The bigger companies have access to the ears of market regulators, etc. The average small publisher or affiliate site has almost nobody care if it disappears. Pa
7.
by aaronwall 5y ago
One time I had a client who thought it was "unfair" to pay me just because I knew how algorithms worked. He was quickly fired, but he did not find inheriting his family owned business unfair. He did not find his ranking boost whic
8.
by aaronwall 5y ago
People are not required to live in the biggest & most expensive cities in the world. Doing so is a premium good. Removing the pricing signal just turns everything into a lottery and/or lowest common denominator practices demonstrat
9.
by aaronwall 5y ago
There are a lot of cross currents there. The old people with a reverse mortgage & the taxpayer subsidizing the associated losses. People who put much of their excess savings into an appreciating home they planned to sell to fund their r
10.
by aaronwall 5y ago
They could have charged a review fee to have an appraiser visit & make accurate price estimates & then let the homeowner keep the Zillow certified valuation label if they don't sell it to Zillow.
11.
by aaronwall 5y ago
Some of those were even formally recognized as revenue trading agreements to show growth.
12.
by aaronwall 5y ago
The rating agencies would rate just about everything https://www.cnbc.com/id/27321998 Official #1: Btw (by the way) that deal is ridiculous. Official #2: I know right...model def (definitely) does not capture half the
13.
by aaronwall 7y ago
Big brands have the ad budget to advertise. That drives awareness. If they have offline stores, those can be thought of as both destinations AND interactive billboards which drive further brand awareness and demand for branded searches. Man
14.
by aaronwall 7y ago
Google takes 45% revshare on YouTube. Some videos that were demonetized still show ads, so on those Google is taking 100%. I've seen mid-roll ads on songs on YouTube. Hosting costs & delivery costs (per byte) drop every year. Every
15.
by aaronwall 7y ago
Worth mentioning a couple factors related to this. You couldn't turn location data on for any service external to Google without also having it turned on for Google & even when you had location services turned off for Google someti
16.
by aaronwall 7y ago
There are a few widespread scaled publishing operations like IAC which seems to be doing well with the split up of About.com & relaunching it as vertically focused branded sites, but the content farm business model died with the Panda u
17.
by aaronwall 7y ago
I am not sure that this take is accurate. I would agree that programming search results tend to be quite good, but I think this is likely in large part because the average person attracted to programming both has a high IQ and has experie
18.
by aaronwall 11y ago
Thanks for sharing that :) One interesting bit from the most recent IAC investor conference call is on it they mentioned that their search deal with Google was renewed for another 4 years & that the rev share on mobile was lower than it
19.
by aaronwall 11y ago
There are numerous ways to interpret that. At a base level, one could look at how the mobile search results are sometimes a screen full of ads, or how in some verticals they are a screen full of ads followed by yet another screen full of ad
20.
by aaronwall 11y ago
It is worth pointing out just how pissed off Google engineers were publicly when they felt Bing was copying their search results. https://googleblog.blogspot.com/2011/02/microsofts-bing-uses... http://s
21.
by aaronwall 11y ago
"The SERPs are clean these days." Here's an alternate take on that http://www.johnon.com/1075/bullish-on-seo-rankbrain-vs-seobr...
22.
by aaronwall 11y ago
Did you get that $4 billion number from that quarterly results? Does that include things like their payments to Opera and Apple? Does it include search rev share deals with entities like AOL and Ask (& soon to be Yahoo)? Does it include
23.
by aaronwall 11y ago
Every time I travel (or am away from home for over a day straight on a weekday) I get a bit of anxiety from having to work on a laptop because it is so much less efficient. It is nearly impossible to be a company with say a couple employees
24.
by aaronwall 11y ago
The assertion is 100% correct. There are other reports out there & some of them do great breakdowns of click volume, click costs, click values & so on ... based on things like: device type (desktop vs tablet vs cell phones, or even
25.
by aaronwall 11y ago
After Wikia Search failed, there's no risk in Google further subsidizing the growth of Wikipedia so long as Google then gets to scrape back much of the value add via their knowledge graph & Wikia is primarily monetized via Google A
26.
by aaronwall 12y ago
Even if they were popular enough to fill the seats they still lose, as they still lose those employees spending time on the phone to take the initial arbitrage reservation & then they lose time on the phone once again when the employee
27.
by aaronwall 12y ago
Then they can have a fleet of them which go into traffic at peak hours & allow people to bid to have them removed from traffic. ;)
28.
by aaronwall 12y ago
Manual removal from the results supersedes the core relevancy algorithms.
29.
by aaronwall 12y ago
Lots of misinformation in this post. It is almost hard to pick a spot to start. >Google provided a search engine that worked better than any other so people started using it.< While at the beginning this may have been true, over time
30.
by aaronwall 12y ago
Many SEO consultants have suggested that even if you get the links removed, you should still disavow them in order to help speed up Google's evaluation of the links profile. In those instances, even if you think you are being a good gu

More ›