Hykso

7 ms·

1.
by Hykso 11y ago
The best candidate we had just asked us to work for free for a month to see if we would like him. We could not say no. And today he's a co-founder :D
2.
by Hykso 11y ago
Don't get me wrong selling and getting real product validation is the best. But emails are one of the most valuable resource for marketing. You can always email people. But even advertising to the people that liked your page will cost
3.
by Hykso 11y ago
It was scattered as we won some pitch competitions and had a few interviews but we didn't focus on it.
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by Hykso 11y ago
Hi Martin, We actually went through some influencers on our side (known fighters or coaches). It definitely helped gain a lot of credibility on our end because if it was that much of a revolutionary product, why would pro athletes not use i
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by Hykso 11y ago
+1 with the boys above! By the time someone replicates you, you should have an improved version of your stuff on both software and hardware.
6.
by Hykso 11y ago
We created a lot of content and spread it guerilla way aka bombarding facebook groups that were relevant. On the other hand we through all of our network as word of month is still one of the best way to market your company. PR helped but di
7.
by Hykso 11y ago
No we did not see it had much of an impact. But what we saw had the biggest impact is our website! We refined it a lot based on customer interviews to make sure to convey the worth of the product (which was lacking in the previous version).
8.
by Hykso 11y ago
Build an email list! And try to pump up the subscriptions with different sales channels - you'll be able to know which ones work best for your business before launching your campaign
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by Hykso 11y ago
Product development and improve our sales cycle/customer acquisition cost!
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by Hykso 11y ago
Somebody once told me: you'll deal with patent infringement once you're successful, which is already a big milestone...so to try to get there first.
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by Hykso 11y ago
What about a problem that you wish you could solve for yourself?
12.
by Hykso 11y ago
Hell yeah! You'll learn tons especially what you should build and refine about the product!
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by Hykso 11y ago
A hardware cofounder :D
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by Hykso 11y ago
Open source it is a substantial investment of time and energy in my opinion. Some products will just not have a big developer community behind it also. But again, online community is one of the biggest defense as a company and I definitely
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by Hykso 11y ago
Hi jmcmahob443, My name is Khalil, CEO of Hykso (www.hykso. Are you talking about product crowdfunding like Kickstarter and Indiegogo or equity crowdfunding?