DivByZero

6 ms·

1.
by DivByZero 11y ago
Lol ... it's Content Marketing :)
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5 Data-Driven ways to get more Facebook likes for your Startup(adespresso.com)
1 points by DivByZero 12y ago|0 comments
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by DivByZero 12y ago
Thanks for the comment. Great considerations. Totally agree that overall Facebook Ads is great for demand generation while Google Adwords is much better for demand fulfillment. Also you're right on the attribution model, Facebook clear
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by DivByZero 12y ago
I don't, I've written in the post I envy them for the great outcome they had out of $50 spent in Fb Ads ... that's what marketing is all about, getting the most out of your time/money :)
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by DivByZero 12y ago
Sorry that what the post remember you of. Was not the intention. I'm the first to say that Facebook Ads don't work for everyone. And in advertising you should immediately stop spending on anything that don't have a positive R
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by DivByZero 12y ago
Never claimed to be better :) But if you like to bash something based on data, at least let's do it with some reasonable data set
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by DivByZero 12y ago
This is partially true ... but still promoting a b2b service on FB is always tough ... I see many of our customers with b2c products getting crazy conversion rates and spending more and more.
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by DivByZero 12y ago
Agreed but doesn't this apply to every Advertising platform? Are you going to get much better results if you spend $50 with no expertise on Google AdWords or display advertising ? Would be really interesting to know how much the long t
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by DivByZero 12y ago
That's true but actually Facebook now try to charge for CPM not clicks so that soften the problem, and still, you should check your CPA ... if that makes sense some fake clicks are acceptable.
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by DivByZero 12y ago
Thanks :) Yep ... I wrote it exactly out of frustration for reading post after post here on HN bashing Fb Ads because of Fake clicks ... people should stop caring about clicks and focus on real metrics. Then a platform may not be a good fit
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by DivByZero 12y ago
I'd love to hear what the HN crowd think about my comments on FB Ads after so many stories trending bashing Fb Ads :)
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Facebook Ads don't suck(blog.adespresso.com)
33 points by DivByZero 12y ago|23 comments
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by DivByZero 12y ago
How fake clicks that don't generate business results would improve Facebook reputation as an effective advertiser ? Actually every time these posts comes out (once a week lately) Facebook reputation is hurt.
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by DivByZero 12y ago
Of course I'm not saying that it's extremely frustrating both to have click fraud and having little data from Facebook to better understand what's going on. I totally agree with that. However: 1) I don't think Facebook w
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by DivByZero 12y ago
Screw the cpc and the fake clicks :) they exist, nothing you can do about it, live with it. The only thing you should consider to get to any conclusion is the overall CPA. Facebook is a different beast from AdWords, you cannot simply target
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by DivByZero 12y ago
The article raises some great points and it's very frustrating to read these articles as the founder of a Facebook Ads Optimization tool aimed at SMBs (AdEspresso - http://adespresso.com - Shameless plug :P). I'm not g
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by DivByZero 13y ago
Yep, that was the first thing I checked as well, actually broadcast.com is by far the most expensive acquisition. There's probably a bug in the visualization library getting the thousands coma as a decimal separator, too bad :)
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by DivByZero 13y ago
It may work ... and if you just want 200k fans no matter what you don't even need Facebook Ads, you can go directly to the like farms and get them for much cheaper. But then how will he explain his investors that his 200k "Fans&qu
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by DivByZero 13y ago
I agree on this point that with Facebook training you should have at least some experience but I guess he didn't learn that much :) $6/400k is like a medium sized agency monthly budget. It's not something you learn to manage
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by DivByZero 13y ago
Reading this story honestly I would summarize it like this: "User don't know anything about Facebook Ads. Decide to test them. Test with $400k in 4 days. Totally waste his money". Facebook is not perfect ... and click fraud i
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by DivByZero 13y ago
The motive is that with these farms they then sell dumb users "100.000" likes for 10$ ... and people actually buy them. Nowadays I receive more FbLikes spam than Viagra's
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Why I love harsh customers … and you should too(blog.adespresso.com)
1 points by DivByZero 13y ago|0 comments
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How to use Custom Audiences to grow your Startup(blog.adespresso.com)
1 points by DivByZero 13y ago|0 comments
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Startup Showcase vs. Industry Event: How to Decide Which to Attend(upandrunning.bplans.com)
1 points by DivByZero 13y ago|0 comments
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No Reply? No Party Talk with your customers or vanish from the inbox(blog.adespresso.com)
1 points by DivByZero 13y ago|0 comments
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All you need to know about Ads in the new Facebook design(blog.adespresso.com)
1 points by DivByZero 14y ago|0 comments
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by DivByZero 14y ago
The best way would be to have access to Facebook Ads API. That would make everything really simple. However keep in mind that you could only get a generail indication of the price through time for your given target. The real CPC Facebook ap
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Why Did Apple Stock Go Down and Amazon Stock Go Up?(techcrunch.com)
3 points by DivByZero 14y ago|0 comments
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by DivByZero 14y ago
It really depends on your goals. You can't compare conversion rates of a link to the homepage with a link to a blog post. Bounce rate on blog posts is always higher and the ppv is usually never over 1.5. However when comparing HN to TC you
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by DivByZero 14y ago
Hi Guys, we'd like a little help from HN :) this is basicly our first blog post after going live with the new website last week at TechCrunch Italy. I'd really like to have your feedback on the communication tone and content ... is it righr

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