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Marketing doesn't write the specs for the product. Product management does. It's okay, man. Marketing is a thing. It's just not all things.
by csq 12y ago
Marketing doesn't write the specs for the product. Product management does. It's okay, man. Marketing is a thing. It's just not all things.
- standrews 12y agoWord.
- blumkvist 12y ago>Product management does. Maybe in start-ups or 1-product companies. Even then, this is not a good practice. Your customers will make a choice between you and competitors/substitutes. The product team does not know or understand this process. They don't do choice modeling, they write code.