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Confessions of a startup: all our numbers, insights, everything
- instakill 12y agoMan, what's with the x-axes in those graphs? Yikes those legal fees are astoundingly high. Any particular reason why? Really great post, thanks for sharing it.
- littke 12y agoHehe, they're weeks man! It's a bad habit we use in Sweden to always refer to weeks by number: http://www.timeanddate.com/calendar/?country=21 http://www.timeanddate.com/calendar/?country=21
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- datacarl 12y ago(co-founder here) The lion's share of those costs are related to drafting the investment agreements. It is a lengthy process if you want to do it properly, especially if you haven't done it before. Usually you sign a term sheet first that roughly outlines the content of the agreement. The devil is in the details though, so the full agreement may take a couple of weeks to finish. Then there is due diligence, option pool, and a bunch of other stuff to consider before the deal is sealed.
- ac2u 12y agoThanks for sharing. Always useful to know figures for perspective.
- joshfraser 12y agoI cringe at the money spent on lawyers and the PR firm, but bravo on the the transparency.
- gone35 12y agoIndeed. As if one needed more proof that the TechCrunch <-> PR industry loop is rotten to the core: During the three months [the $15,000 per month PR firm] were working with us, their most important achievement was a piece of news that generated lots of traffic, leads and job applications, namely this TechCrunch post. It ended up being a very positive article filled with product images of Lookback. One could argue we could've achieved that post ourselves but I'm not so convinced. We had submitted news tips to multiple sites previously but to no avail.
- guynamedloren 12y agoSeems like the PR firms are the ones selling shovels in this gold rush.
- alooPotato 12y agoagreed. With a seed investment, why not just use standard convertible note docs or the YC Safe notes? Did the lawyers really help?
- Napapijri 12y agoSAFE and convertible notes rarely works outside the US.
- ahnberg 12y agoThank you for sharing. A very interesting read!
- gustaf 12y agoGreat post Jonatan - thanks for sharing!
- FollowSteph3 12y agoBe careful on the iphone it hijacks your browser and it's hard to regain control. Otherwise a really good read.
- littke 12y agoWait what? :)
- integraton 12y agoThe mimimal-ui property in the viewport meta tag hides the top and bottom bars. In landscape, they are completely absent, and the only way to get them to appear again is to tap the top of the screen or rotate to portrait and tap the miminal top bar.
- littke 12y agoThank you. I'm on a jailbroken 7.0 (hrm), which doesn't support minimal-ui yet. We'll have a look.
- tom3k 12y agoA really good, honest read. Thanks for sharing!
- lem72 12y agoI would love an article about what investors were looking for when you spoke to them about "What's your go-to-market strategy"
- jnks 12y agoGotta love those cumulative graphs. Linear growth? Now it looks quadratic!
- littke 12y agoHaha yeah, well. User account growth is indeed slowing and is down to 1% the last couple of weeks. I thought that was obvious from looking at the graph but I'll clarify it in the article. Recorded minutes are growingly steadily though and are still increasing with about 5% week over week.
- gone35 12y agoJonatan, I may be superficially misjudging from your team photo on Sqwiggle [1], but as a company seeking to "collect, understand and share" user experiences from apps for all kinds of demographics all over the world, perhaps looking forward you might want to strive towards increasing diversity in your team. You already have a work flexibility ethos to build upon, so it will be easier for you to make the adjustments and compromises needed. Besides, your company is still young so the changes in culture and early hires you do now will have a lasting impact. [1] https://lookback-public.s3.amazonaws.com/blog/team-lookback-on-sqwiggle.jpg https://lookback-public.s3.amazonaws.com/blog/team-lookback-...
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- jessaustin 12y agoIs it relevant that this company is based in Sweden?
- littke 12y agoGood point, and you're right. Will consider it indeed! Thanks.
- uts_ 12y agoI"m surprised at the wages, a decent developer in Australia will cost $100k+ alone.
- mkilling 12y agoJonatan, great read. Can you already share with us what kind of business model you're thinking about?
- littke 12y agoA fairly standard SaaS model. We haven't decided exactly what yet.
- RickS 12y agoWhat were Gil's 3 questions?
- ckoglmeier 12y agoWe've been using Lookback for internal testing on our upcoming iOS release @ Craftsy. It's been super helpful. We're hoping to do some user testing with it over the next few weeks as well. Great service guys, congrats on the continued growth.