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David Skok wrote a great article about measuring customer engagement here: http://www.forentrepreneurs.com/customer-engagement/ http://www.forentrepreneurs.com/
by loopjames 12y ago
David Skok wrote a great article about measuring customer engagement here: http://www.forentrepreneurs.com/customer-engagement/ http://www.forentrepreneurs.com/customer-engagement/
HubSpot's CHI is a great metric too.
- todsul 12y agoIt's interesting you mention this because a lot of typical SaaS metrics don't apply to us. Or at least they're not primary concerns. In many cases we try to minimize user engagement. Engagement is time and time is money. Similarly, when we talk about NPS to SaaS founders, they seem less interested (for good reasons I imagine). But NPS still does seem quite universal.