FWIW, I meet people all the time who don't know "37signals". They're in the tech world too. But when I mention Basecamp, they say "Oh Basecamp!! Of course! We

FWIW, I meet people all the time who don't know "37signals". They're in the tech world too. But when I mention Basecamp, they say "Oh Basecamp!! Of course! We love Basecamp!" World-wide, Basecamp is much bigger brand than 37signals.