Yes, exactly! I'll like to add a few more points. - The approval process for FB ads is dead simple. Ads are usually approved in minutes vs Google day(s) long w

Yes, exactly! I'll like to add a few more points. - The approval process for FB ads is dead simple. Ads are usually approved in minutes vs Google day(s) long wait. The longest it'll probably take is a 1 to 2 hours (usually as a result of a new image upload). This makes it very easy to iterate and improve upon your result - FB gives pricing flexibility. You can choose whether the objective is for branding (CPM) or if you're looking for conversion (CPC, CPA). The ad units lets you focus on your objective