5 ms·
I doubt it's retargeting that made the difference. Originally, his CPC was > $1(that's way too much) and he reduced that to ~$0.20. That obviously gave him more
by thomasd 13y ago
I doubt it's retargeting that made the difference. Originally, his CPC was > $1(that's way too much) and he reduced that to ~$0.20. That obviously gave him more clicks for a fixed budget.
Secondly, the "forced sign up" landing page helps as well.
Reference:
http://andrewchen.co/2013/07/29/the-highest-roi-way-to-increase-signups-make-a-minimal-homepage-guest-post/ http://andrewchen.co/2013/07/29/the-highest-roi-way-to-incre...
- bdunn 13y agoAFAIK there isn't a way to set a CPC with Perfect Audience newsfeed ads. I plugged in a weekly budget and that was it.
- thomasd 13y agoHmm, that doesn't give you much control. I suggest you go straight to the source and use FB's Power Editor. You get control over everything. Facebook has one of the most comprehensive targeting tool in the world. As a startup, you'll want to think of the way you advertise as a customer discovery process. Know your target audience and target these people as specific as you can. Then set the maximum price you'll pay to get these people's attention. Fine tuning can come later.
- brandnewlow 13y agoPower editor doesn't do retargeting, with off-site data captured from your visitors. Power editor is just for targeting people using on-site FB profile data and activity. I agree though, Facebook's targeting is indeed awesome.