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It's a win because users aren't forced to go through the typical create username/password --> email verification --> sign in flow. Is it worth it to the end use
by big_lou 13y ago
It's a win because users aren't forced to go through the typical create username/password --> email verification --> sign in flow. Is it worth it to the end user? Maybe, maybe not. But it saves them time, and there's lots of empirical evidence that sign-up rates are drastically higher with social login.
- papsosouid 13y ago>and there's lots of empirical evidence that sign-up rates are drastically higher with social login. Where? I've never seen any evidence at all, just claims from social marketing weasels. The only empirical evidence I've seen shows it doesn't help at all, and that the majority of users don't like it.