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How is it insane. Owning distribution channels has been valuable since the beginning of commerce. It's no different than a newspaper company saying they own the
by charcircuit 4d ago
How is it insane. Owning distribution channels has been valuable since the beginning of commerce. It's no different than a newspaper company saying they own the paper so they have the power to print ads in it.
- sixothree 4d agoYou really aren't paying attention. They weren't talking about distribution channels. They were talking about capturing user data - "we know who's in the LG household. We know which devices are there. We know what you're exposed to on TV and we know how to extend that reach into mobile."
- charcircuit 4d agoHaving a device that can distribute ads to consumers is a distribution channel. Measuring ad impressions is a core part of ad distribution.