Goodwill liquidation is what I’ve been calling it. I think we might be coloring it as we’d like it to be, though. Only rarely does it end in brand death, more

Goodwill liquidation is what I’ve been calling it. I think we might be coloring it as we’d like it to be, though. Only rarely does it end in brand death, more often they just get a bad reputation then keep going, sometimes not even less profitably. I think the intent might be more along the lines of recalibrating to a lower expectation of consumer discernment or rationality.