Well not really, if they were screwing people to the maximum people would be ordering cabs instead, the goal is to screw them for the maximal amount that they f

Well not really, if they were screwing people to the maximum people would be ordering cabs instead, the goal is to screw them for the maximal amount that they feel like they can to accept in the market that exists. Cabs might still screw you for more which is out of your control, so you don't take them.