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Having worked at multiple large companies more often than not the truth is there are 5 levels of approval for every tweet that goes out and writing a single blo

by com2kid 16d ago

Having worked at multiple large companies more often than not the truth is there are 5 levels of approval for every tweet that goes out and writing a single blog post can take months. The smart companies out source their gorilla marketing to a third party, having realized their own inadequacies.

SturgeonsLaw 16d ago
The problem with outsourcing your gorilla marketing is that it can cost big bananas with a hard to quantify return
- simonh 16d ago
  Guerilla marketing, but never mind, worth it for the bananas joke.
  - krustyburger 15d ago
    The original comment had the typo.
    - simonh 15d ago
      It not the bananas joke.
- MikeNotThePope 15d ago
  I remember talking to a person who worked in marketing Kingsford, which at the time had like over 90% of the marketshare for USA charcoal. They had a marketing budget that was willing to spend money on any ol' stupid idea because they had already won & just wanted to stay on top by getting their name out there.
jasonvorhe 16d ago
Different ballpark. Original comment is about shadier methods of marketing not official stuff landing on the primary domain of Apple. I have 1st knowledge of a travel tech company laying off their entire marketing team during COVID that then got hired by a brand new company to find different and riskier approaches on how to keep the funnel alive despite the travel restrictions without direct risk of exposure for the brand.
kakacik 16d ago
Yeah and why they outsource that? First is effectiveness of reach as you mention. Second is the ability to have a clean official record. Wake me up when an extremely capitalistic company, in the past caught with dirty hands on numerous topics, will reject increasing massively a legal revenue stream with no strings attached. Right, exactly how to become a trillion dollar company and keep it. I grok that specifically for apple their echo chambers do majority of certain work themselves, but claiming with 100% confidence thats all is a bit of a stretch. If I was a personal close friend with their head of marketing, I would maybe believe that. In any other case, hard logic prevails over anonymous online claims.
anticorporate 15d ago
I worked in community marketing for few rather large software companies. The struggle is real. Almost every CMO I worked for seemed to make it their mission to squeeze any life out of social conversation with actual users and replace it with bland, boring "on message" communication about synergies for leveraging pivots enabling disruption at enterprise scale.
okokko 15d ago
Tbf comment you replied to never said they were direct hires. Outsourced workers sitting around is possible. You seem to have customized their more general statement Can confirm though, being acquainted with PR people in the field for >20 years; everything on TV is scripted these days. Chatted with some of my PR friends coworkers over the years at Christmas parties and the like. They claimed stunts during MTV specials, other "candid" moments from the last 20-25 well known to pop culture were actually organized by a PR company they worked at (never that they worked on that project; such work was reserved for whatever PR rockstar PR firm hired) But all this too could be PR sales pitch to impress; society is full of hearsay to titillate
saberience 15d ago
It's Guerrilla Marketing. It comes from guerrilla warfare, not gorillas the large ape.
- shwaj 15d ago
  It was a joke referencing the typo in the message they responded to.
  - benatkin 15d ago
    Not in this thread, the joke is in an aunt comment.
TallGuyShort 15d ago
For every Tweet that goes out on the company account and every blog on the company blog. But that's not what we're talking about here - we're talking about vague sources like low-impact social media snippets getting cited on low-reputation blogs until someone more reputable comments on the apparent trend. There are absolutely marketing people who do that "unofficially".
nullbio 15d ago
That only applies to tweets that are published on behalf of the company, not tweets from sockpuppet accounts that have no direct connection to the company and are made to look like a regular consumer.

by com2kid 16d ago

SturgeonsLaw 16d ago

The problem with outsourcing your gorilla marketing is that it can cost big bananas with a hard to quantify return

simonh 16d ago
Guerilla marketing, but never mind, worth it for the bananas joke.
- krustyburger 15d ago
  The original comment had the typo.
  - simonh 15d ago
    It not the bananas joke.
MikeNotThePope 15d ago
I remember talking to a person who worked in marketing Kingsford, which at the time had like over 90% of the marketshare for USA charcoal. They had a marketing budget that was willing to spend money on any ol' stupid idea because they had already won & just wanted to stay on top by getting their name out there.

jasonvorhe 16d ago

Different ballpark. Original comment is about shadier methods of marketing not official stuff landing on the primary domain of Apple. I have 1st knowledge of a travel tech company laying off their entire marketing team during COVID that then got hired by a brand new company to find different and riskier approaches on how to keep the funnel alive despite the travel restrictions without direct risk of exposure for the brand.

kakacik 16d ago

Yeah and why they outsource that? First is effectiveness of reach as you mention. Second is the ability to have a clean official record. Wake me up when an extremely capitalistic company, in the past caught with dirty hands on numerous topics, will reject increasing massively a legal revenue stream with no strings attached. Right, exactly how to become a trillion dollar company and keep it. I grok that specifically for apple their echo chambers do majority of certain work themselves, but claiming with 100% confidence thats all is a bit of a stretch. If I was a personal close friend with their head of marketing, I would maybe believe that. In any other case, hard logic prevails over anonymous online claims.

anticorporate 15d ago

I worked in community marketing for few rather large software companies. The struggle is real. Almost every CMO I worked for seemed to make it their mission to squeeze any life out of social conversation with actual users and replace it with bland, boring "on message" communication about synergies for leveraging pivots enabling disruption at enterprise scale.

okokko 15d ago

Tbf comment you replied to never said they were direct hires. Outsourced workers sitting around is possible. You seem to have customized their more general statement Can confirm though, being acquainted with PR people in the field for >20 years; everything on TV is scripted these days. Chatted with some of my PR friends coworkers over the years at Christmas parties and the like. They claimed stunts during MTV specials, other "candid" moments from the last 20-25 well known to pop culture were actually organized by a PR company they worked at (never that they worked on that project; such work was reserved for whatever PR rockstar PR firm hired) But all this too could be PR sales pitch to impress; society is full of hearsay to titillate

saberience 15d ago

It's Guerrilla Marketing. It comes from guerrilla warfare, not gorillas the large ape.

shwaj 15d ago
It was a joke referencing the typo in the message they responded to.
- benatkin 15d ago
  Not in this thread, the joke is in an aunt comment.

TallGuyShort 15d ago

For every Tweet that goes out on the company account and every blog on the company blog. But that's not what we're talking about here - we're talking about vague sources like low-impact social media snippets getting cited on low-reputation blogs until someone more reputable comments on the apparent trend. There are absolutely marketing people who do that "unofficially".

nullbio 15d ago

That only applies to tweets that are published on behalf of the company, not tweets from sockpuppet accounts that have no direct connection to the company and are made to look like a regular consumer.