Thank you. Cheaper → more licenses and also more post-license profit, yes, agreed, hence my (admittedly oblique) wellness comment, but this is also true of dir

Thank you. Cheaper → more licenses and also more post-license profit, yes, agreed, hence my (admittedly oblique) wellness comment, but this is also true of direct to consumer prices, and my question is specifically about any price difference between the two. PC makers intermediating other MS objectives makes sense. Re market access, does Asus actually increase the size of the Windows market, or sell to people who’d otherwise buy Windows another way? I think you’re saying yes, a big PC maker plays a part in getting more people to buy Windows more often, and that’s the biggest thing I was missing.