And then everyone started doing it, which meant that your local retailer isn't in business anymore (see local high streets in many countries). The choice you ha

And then everyone started doing it, which meant that your local retailer isn't in business anymore (see local high streets in many countries). The choice you had 10-15 years ago doesn't exist anymore because everyone went for the cheaper price, and now the question is where the extra goes that we used to pay to the local retailer.