"Filtering spam for us and showing ads for them" doesn't quite sum all the benefits of a parse-able inbox, what about when Google Now notifies you about flight

"Filtering spam for us and showing ads for them" doesn't quite sum all the benefits of a parse-able inbox, what about when Google Now notifies you about flight and delivery updates by scanning your inbox, and stuff like this: https://www.google.com/experimental/gmailfieldtrial https://www.google.com/experimental/gmailfieldtrial End-to-end encryption could be offered as a premium feature though.