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If you use social media pixels, ad tracking, or performance analytics tools like Google Analytics a cookie banner and consent is required. If not, then not.

• alex_suzuki 2mo ago
  Side note: there’s plenty of Analytics tools that don’t require cookies. Plausible (https://plausible.io https://plausible.io) is one of them, there are many others. Not affiliated, just a happy customer.
  • charcircuit 2mo ago
    If you want to prevent a single user hitting F5 a million times from messing with your analytics you need to track IPs which requires the banner.
    • preg_match 2mo ago
      I'm not convinced this is a real concern. Bots, maybe, but then again even fancy analytics will be fucked by that because they use hundreds or thousands of high-reputation residential IPs. So, you're optimizing for the wrong thing I think.
    • TheCoelacanth 2mo ago
      No, you don't need consent for that. It falls under the legitimate interest exception. You need to disclose it in your privacy policy, you need to delete it after a reasonable retention period and you can't use those logs for other purposes like ad targeting, but you don't need a consent banner to track things that you are legitimately using for security purposes.
      • charcircuit 2mo ago
        >It falls under the legitimate interest exception. What makes that a legitimate interest and not advertising?
        • srdjanr 2mo ago
          > and you can't use those logs for other purposes like ad targeting This part I guess
          • charcircuit 2mo ago
            Because he said so is not a good reason.
        • TheCoelacanth 2mo ago
          Because preventing crime is drastically more important to having a functioning society than being able to target advertising slightly more accurately.
          • charcircuit 2mo ago
            But how is wanting to show targeted ads not a legitimate interest. Without such a feature a site might be unprofitable and be shut down. If something is required to operate it sounds pretty important feature.