4 ms·

"Siri AI will not be available in E.U. until we figure out privacy" Funny to hear that after they mentioned how seriously they are taking privacy every 37 seco

by kettlez 3mo ago

"Siri AI will not be available in E.U. until we figure out privacy" Funny to hear that after they mentioned how seriously they are taking privacy every 37 seconds.

theshrike79 3mo ago
EU wants them to open up the cloud models to any 3rd party. How can Apple guarantee privacy then?
cromka 3mo ago
Laughed at it, too. It's almost as if they admit the EU privacy legislation enforces ACTUAL privacy.
- deleted 3mo ago
  [deleted]
- singularity2001 3mo ago
  or could it be the other way around that actual privacy is forbidden in Europe because they want to read your messages
  - cromka 3mo ago
    It's not about how it is but how they made it sound. Let's not get ideological here.
  - peterspath 3mo ago
    This. They come up with so many laws under so many pretences that want to take away the freedom of private communications
IMTDb 3mo ago
Privacy and EU regulation are two very different things.
nicce 3mo ago
Meanwhile most companies and people have a competition in EU to submit all the data to Claude and ChatGPT.
robot_jesus 3mo ago
I agree it's a funny look, but my guess is that it comes down to the cross-border data transfers and non-EEA tech providers. So even if Apple has private cloud compute and is using Gemini models, there are probably a lot of legal hoops to jump through and/or European-based data centers to spin up?
- singularity2001 3mo ago
  do they not have data centers in Europe yet
  - robot_jesus 3mo ago
    They have some for sure for iCloud. Do they have enough to handle this volume of compute AND is Gemini allowed to be run on those? That was more what I was questioning/curious about.
Schiendelman 3mo ago
It seemed like it's available on macOS but not on iOS. That means it's not privacy related, it's something else.
- comex 3mo ago
  It's because of the DMA. [1] The "privacy" angle here is that Apple wants to give Siri access to user data across the system, without offering any way for competitors to get at that data. [1] https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-delayed-in-eu-for-ios-27-and-ipados-27/ https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-de...
- peterspath 3mo ago
  Yeah macOS is luckily not big enough to be counted as a gatekeeper I believe.
arpinum 3mo ago
This is more likely due to the digital markets act that requires them to open their platform to competitors. hence it only being restricted on phone and iPad.
- comex 3mo ago
  Yes. [1] [1] https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-delayed-in-eu-for-ios-27-and-ipados-27/ https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-de...
NetOpWibby 3mo ago
Under EU regulators’ extreme interpretation of the DMA, Apple would have to give any virtual assistant direct access to users’ private data — and the ability to directly control other installed applications — as soon as Siri AI is made available in the EU, without the essential protections necessary to keep users and their data safe. https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-delayed-in-eu-for-ios-27-and-ipados-27/ https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-de...
- kettlez 3mo ago
  Interesting and good to know, I did not understand how that works. Thanks for the info
- brianmcnulty 3mo ago
  I think it's because Apple would have to provide every competitor (including ones running off-device with no confidential compute) with the same level of access Siri AI would get, which poses a lot of security and privacy concerns Apple would never allow third-party developers to get access to even with a TCC consent prompt (like reading and sending iMessages).
  - testfrequency 3mo ago
    Which means Apple would have to give OAI and Anthropic access to Gemini, I mean Siri AI.
    - brianmcnulty 3mo ago
      No, it's more that those apps needs to be able to make all of the tool calls Siri AI can make, which would allow third-party developers to collect data they shouldn't have access to. App developers can already access the on-device foundational models through an API, but I don't think many developers want to do that because there are better models.
      - dybber 3mo ago
peterspath 3mo ago
It’s the DMA regulation that forces Apple to give the same access as they have to other AI chat apps. Once it leaves the device Apple does not know what those other ai chat apps will do with the gathered data. > Siri AI is private by design and deeply integrated across Apple’s platforms using on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud. However, under EU regulators’ extreme interpretation of the DMA, Apple would have to give any virtual assistant direct access to users’ private data — and the ability to directly control other installed applications — as soon as Siri AI is made available in the EU, without the essential protections necessary to keep users and their data safe.
- SebastianKra 3mo ago
  If you view it like that, any argument against openness could be made in the name of privacy. With that interpretation, the Mac is terrible for privacy as you could just chose to install an app that reads your hard drive. "We can't bring Time Machine to Europe, because we would have to allow other backup solutions, and that would mean other backups would have unrestricted access to your data" Maybe there's more to it, but I'm not giving Apple the benefit of the doubt after their hostile strategy regarding third-party app stores.
  - peterspath 3mo ago
    As an EU citizen I am not giving the EU the benefit of the doubt... and against forced openness, nothing good will come from it.
    - tpdly 3mo ago
      As an EU resident, I find no benefits-of-doubt needed to explain why competition against foreign mega-corps is being forced. Its protectionist to promote openness when the closed solutions funnel profit abroad.
  - phatskat 3mo ago
    The average user might see a Siri-AI + Spotify integration as “I can ask Siri to make me a playlist”, while under the hood, Spotify would have access to _all_ of the user’s data and the ability to act upon installed apps. I can understand wanting to have better privacy controls in place before allowing that - will Apple do it is the question. As far as the backup software, the analogy doesn’t hold for me: there’s an expectation that it will have access to your hard disk. There’s also an expectation that you can disconnect your internet and still back up your hard disk - can’t exfiltrate data if you’re offline.
deleted 3mo ago
[deleted]
victorbjorklund 3mo ago
It’s not privacy. It’s competition issues with DMA.
peterspath 3mo ago
Yipeee for stupid eu rules
deleted 3mo ago
[deleted]
deleted 3mo ago
[deleted]
antipaul 3mo ago
Umm, that's neither a direct quote, nor even a paraphrase. This is due to EU's wider tech regulation "DMA" And, in fact, it's due to DMA's mandate leaning _against_ privacy: > under EU regulators’ extreme interpretation of the DMA, Apple would have to give any virtual assistant direct access to users’ private data — and the ability to directly control other installed applications — as soon as Siri AI is made available in the EU, without the essential protections necessary to keep users and their data safe. https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-delayed-in-eu-for-ios-27-and-ipados-27/ https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-de...
paytonjjones 3mo ago
What they said was "until we figure out privacy" but what they meant was "until we figure out [the ten thousand byzantine regulations about] privacy [that could get us sued]"

by kettlez 3mo ago

"Siri AI will not be available in E.U. until we figure out privacy" Funny to hear that after they mentioned how seriously they are taking privacy every 37 seconds.

theshrike79 3mo ago

EU wants them to open up the cloud models to any 3rd party. How can Apple guarantee privacy then?

cromka 3mo ago

Laughed at it, too. It's almost as if they admit the EU privacy legislation enforces ACTUAL privacy.

deleted 3mo ago
[deleted]
singularity2001 3mo ago
or could it be the other way around that actual privacy is forbidden in Europe because they want to read your messages
- cromka 3mo ago
  It's not about how it is but how they made it sound. Let's not get ideological here.
- peterspath 3mo ago
  This. They come up with so many laws under so many pretences that want to take away the freedom of private communications

IMTDb 3mo ago

Privacy and EU regulation are two very different things.

nicce 3mo ago

Meanwhile most companies and people have a competition in EU to submit all the data to Claude and ChatGPT.

robot_jesus 3mo ago

I agree it's a funny look, but my guess is that it comes down to the cross-border data transfers and non-EEA tech providers. So even if Apple has private cloud compute and is using Gemini models, there are probably a lot of legal hoops to jump through and/or European-based data centers to spin up?

singularity2001 3mo ago
do they not have data centers in Europe yet
- robot_jesus 3mo ago
  They have some for sure for iCloud. Do they have enough to handle this volume of compute AND is Gemini allowed to be run on those? That was more what I was questioning/curious about.

Schiendelman 3mo ago

It seemed like it's available on macOS but not on iOS. That means it's not privacy related, it's something else.

comex 3mo ago
It's because of the DMA. [1] The "privacy" angle here is that Apple wants to give Siri access to user data across the system, without offering any way for competitors to get at that data. [1] https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-delayed-in-eu-for-ios-27-and-ipados-27/ https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-de...
peterspath 3mo ago
Yeah macOS is luckily not big enough to be counted as a gatekeeper I believe.

arpinum 3mo ago

This is more likely due to the digital markets act that requires them to open their platform to competitors. hence it only being restricted on phone and iPad.

comex 3mo ago
Yes. [1] [1] https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-delayed-in-eu-for-ios-27-and-ipados-27/ https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-de...

NetOpWibby 3mo ago

Under EU regulators’ extreme interpretation of the DMA, Apple would have to give any virtual assistant direct access to users’ private data — and the ability to directly control other installed applications — as soon as Siri AI is made available in the EU, without the essential protections necessary to keep users and their data safe. https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-delayed-in-eu-for-ios-27-and-ipados-27/ https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-de...

kettlez 3mo ago
Interesting and good to know, I did not understand how that works. Thanks for the info
brianmcnulty 3mo ago
I think it's because Apple would have to provide every competitor (including ones running off-device with no confidential compute) with the same level of access Siri AI would get, which poses a lot of security and privacy concerns Apple would never allow third-party developers to get access to even with a TCC consent prompt (like reading and sending iMessages).
- testfrequency 3mo ago
  Which means Apple would have to give OAI and Anthropic access to Gemini, I mean Siri AI.
  - brianmcnulty 3mo ago
    No, it's more that those apps needs to be able to make all of the tool calls Siri AI can make, which would allow third-party developers to collect data they shouldn't have access to. App developers can already access the on-device foundational models through an API, but I don't think many developers want to do that because there are better models.
    - dybber 3mo ago

peterspath 3mo ago

It’s the DMA regulation that forces Apple to give the same access as they have to other AI chat apps. Once it leaves the device Apple does not know what those other ai chat apps will do with the gathered data. > Siri AI is private by design and deeply integrated across Apple’s platforms using on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud. However, under EU regulators’ extreme interpretation of the DMA, Apple would have to give any virtual assistant direct access to users’ private data — and the ability to directly control other installed applications — as soon as Siri AI is made available in the EU, without the essential protections necessary to keep users and their data safe.

SebastianKra 3mo ago
If you view it like that, any argument against openness could be made in the name of privacy. With that interpretation, the Mac is terrible for privacy as you could just chose to install an app that reads your hard drive. "We can't bring Time Machine to Europe, because we would have to allow other backup solutions, and that would mean other backups would have unrestricted access to your data" Maybe there's more to it, but I'm not giving Apple the benefit of the doubt after their hostile strategy regarding third-party app stores.
- peterspath 3mo ago
  As an EU citizen I am not giving the EU the benefit of the doubt... and against forced openness, nothing good will come from it.
  - tpdly 3mo ago
    As an EU resident, I find no benefits-of-doubt needed to explain why competition against foreign mega-corps is being forced. Its protectionist to promote openness when the closed solutions funnel profit abroad.
- phatskat 3mo ago
  The average user might see a Siri-AI + Spotify integration as “I can ask Siri to make me a playlist”, while under the hood, Spotify would have access to _all_ of the user’s data and the ability to act upon installed apps. I can understand wanting to have better privacy controls in place before allowing that - will Apple do it is the question. As far as the backup software, the analogy doesn’t hold for me: there’s an expectation that it will have access to your hard disk. There’s also an expectation that you can disconnect your internet and still back up your hard disk - can’t exfiltrate data if you’re offline.

deleted 3mo ago

[deleted]

victorbjorklund 3mo ago

It’s not privacy. It’s competition issues with DMA.

peterspath 3mo ago

Yipeee for stupid eu rules

deleted 3mo ago

[deleted]

deleted 3mo ago

[deleted]

antipaul 3mo ago

Umm, that's neither a direct quote, nor even a paraphrase. This is due to EU's wider tech regulation "DMA" And, in fact, it's due to DMA's mandate leaning _against_ privacy: > under EU regulators’ extreme interpretation of the DMA, Apple would have to give any virtual assistant direct access to users’ private data — and the ability to directly control other installed applications — as soon as Siri AI is made available in the EU, without the essential protections necessary to keep users and their data safe. https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-delayed-in-eu-for-ios-27-and-ipados-27/ https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-de...

paytonjjones 3mo ago

What they said was "until we figure out privacy" but what they meant was "until we figure out [the ten thousand byzantine regulations about] privacy [that could get us sued]"