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In Kolkata, sweet sellers was struggling with cost management after covid due to increased prices of raw materials. But they couldn't increase the price any fur
by admiralrohan 5mo ago
In Kolkata, sweet sellers was struggling with cost management after covid due to increased prices of raw materials. But they couldn't increase the price any further without losing customers. So they reduced the size of sweets instead, and market slowly reduced expectations. And this is the new normal now.
Human psychology is surprisingly similar, and same pattern comes across domains.
- hirako2000 5mo agoIt's not just in Kolkata, worldwide packs of biscuits etc remained the same size but less inside. I didn't buy Springles chips in years, even the box now is nothing like it was. Thinner. Shorter. I imagine how far from the top the slices stack up.
- steelbrain 5mo agoSee also: Shrinkflation (https://en.wikipedia.org/wiki/Shrinkflation https://en.wikipedia.org/wiki/Shrinkflation)
- admiralrohan 5mo agoWow, wasn't aware that this has a official term. Thanks for sharing.
- 32rewr 5mo ago[flagged]
- deleted 5mo ago[deleted]