One only compete against his own costs. If you need $1M/y in subscriptions to build your software, you'll be outcompete by solos who needs $60k/y and don't car

One only compete against his own costs. If you need $1M/y in subscriptions to build your software, you'll be outcompete by solos who needs $60k/y and don't care about the 100% churn of a one-time fee. This is simply market optimization when the marginal cost of producing the good falls.